ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Media Hegemony in the Philippines

Updated on January 7, 2017

The Filipinos does not come out into the world just as they are now today. The Philippines is not a pure cultured country and neither the Filipino’s blood that runs within their veins pure - for just like the intermarriage of different races that conquer the archipelago - not the dominant beliefs and traditions today is a pure culture of their own. The Filipino culture is a mixed conglomeration of different culture taken from and influenced by those who conquest it since the beginning of its arousal from the beds of Pacific Ocean.

Historically, it was said that the first inhabitants who settled on the Philippine archipelago are the Negritos and their fellow Australoid Sakai race who migrated from the South Asia during the first Philippine culture recorded in the Philippine history. However, their cultures have not become the dominant culture of Filipinos today but somehow have some traces of it like fishing. But the most influential race that migrated into the Philippine archipelago that marks a great impact on the Philippine culture today and that shape the Filipinos today are the Malay race.

One of the culture that mostly influence the Filipino today from both Malay, Spaniards, and Americans, that affects predominantly the Philippine literature and Philippine art is Malay’s native and Islam beliefs and the Spaniards and American’s Roman Catholicism beliefs or the catholic Christianity. For most of the writings of the Filipino writers and authors today have either a reflection or vestiges of their Islam and Malay philosophy or catholic Christian beliefs, as well as the art of their wrings and the designs of their books.

So as the Filipino media, it is not purely Filipino. It is influenced mostly by the western style of programs, shows, and music. Now, is it good to ask if Philippines is experiencing cultural crisis in media, or media hegemony?

What is hegemony?

The word hegemony can be briefly defined as “domination”. In this case, it is the domination of a people’s culture through different types of media. Nowadays, it is not surprising how Filipinos ways of thinking, believing, and behaving are so similar with the other countries. This is because those who own the original culture have a very large impact to the mass media in the Philippines.

With this situation, smaller countries are losing their identity due to the dominance of media from larger nations. It can be equated to small community shops closing down due to large superstores moving in, taking over and having a monopoly. As the larger media corporations begin to take over, smaller media companies are either being forced out or swallowed up. When the majority of media available in one country is that produced by a different, more dominant nation, it is suggested that the culture of that larger nation, along with its interests, displace that of the home country.

It is no doubt that media product from the United States has found its way across the four corners of the Earth beginning early in the last century. Films, television programs, music, and printed materials depicting and reinforcing the American way of life have been the predominant form of mass communication and have in turn influenced people from around the world in political, religious and cultural matters. In our country, even the commercials have been “Americanized” through the use of American music, songs, movie lines, and actors.

Filipinos are very good in adopting the culture of the others that it even allows the newest trend, Korean pop music or K-pop to dominate over the teenagers. We even forgot to support our own films, movies, and dramas because we blame the media industry for not being so competitive enough to make similar foreign programs. So the consequence for this is seeing the youth all over the world sharing certain common values and aspirations; wearing saggy jeans and Nike shows; interested in Hip-hop music; eating fast food by McDonalds, etc.

To be honest, I myself find the effects of media hegemony within me. During my childhood days I spend most of my time reading Philippine history and stories. But when the technology was brought inside the house, I set aside all of the books and now, spending my time watching foreign movies, Korean dramas, Japanese anime, listening to British music, and others. What about the old books? They’re just there, waiting for the time that I can open them again. It is quite sad, but with the spread of satellite television and internet, the practice of systematically spreading the influence of one culture over others by means of media becomes instant. I guess the most powerful form of dominance and dictatorship is not seen in the government, but in media.

Have you heard in media hegemony in the philippines?

See results


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)