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The Great Singapore Sale
The Great Singapore Sale (GSS): an annual shopping event co-organized by the Singapore Tourism Board and various retail companies together with shopping malls and stores, all in a bid to promote tourism in Singapore. The participating malls and stores are mostly usually located along Orchard Road, dubbed the "town" area - the heartbeat of Singapore - all the way to Marina Bay. It is usually lasts between May and July. This extravaganza started in 2005 and has since stayed on to be one of the tourism attractions of Singapore.
The Great Singapore Sale is co-organised by the Singapore Tourism Board to get tourists and locals into the shopping malls and held on an annual basis. During this period, the participating malls and stores will extend their shopping hours all the way till 12 midnight and beyond on selected weekends. Tourists would be able to have access to special privileges specifically created for them during this period - enjoying a range of exclusive lifestyle promotions such as gourmet dining, wellness, nightlife, and entertainment options.
Discounts would be given out during this season as well, with prices being reduced as much as 50% or more. So it attracts even the local Singapore shopaholics to shop endlessly, simply a must for any shopaholic!
To fully enjoy this event and get the most out of it, tourists are also able to apply for a "Tourist Privilege Card" in any Singapore Visitor Center: allowing tourists to enjoy special discounts for items ranging from fashion accessories, apparel, jewellery, watches, cosmetics, fragrances, electronic goods, children toys to Singapore souvenirs. There will also be discounted prices to local attractions such as the DHL Balloon, Singapore DUCKtours and the Singapore Zoo. All tourists need to do to be able to enjoy these special offers is to simply present the Tourist Privilege Card, along with their passport during this season of sales.
Besides the "Tourist Privilege Card", there are also partner promotions made available to tourists, to get the most out of their shopping experience at the Great Singapore Sale (GSS).
Singaporeans can also take the opportunity during this season to shop more, as they feel that buying items during this period is worth it with all the discounts that are available. Thus, this makes it one of the most profitable seasons for shopping malls and retailers.
In concordance with the Great Singapore Sale, is the Singapore Food Festival, which is held in the month of July annually. This enables tourists not only have a great shopping experience, but they also get to enjoy the wonderful delicacies this event has to offer - a taste of Singapore; Singaporean cuisine. With local foods such as Hainanese Chicken Rice to the famous Chilli Crab, it is one of the best seasons to try out local Singaporean favourites and experience Singapore food and culture in its fullest.