WIth Jest. Maybe because they are stuck in the middle. not taking sides, they develop pride. Another thought I have always played with is they are really a bunch of rebels turning taxes into Texas. The interesting part is that it was a bunch of Kentuckians, Tennessians, and a few from Louisana, which may have fueled the ember of pride. It was Davey Crocket, (shared by MissOlive) who cried in the House of Representatives - "to hell with y'all, I'm going to Texas." Sounds pretty prideful before even setting foot there.
But the truth to the matter is sports is the key. More to do with football than baseball, but civic pride amonst small towns seems to gush like an oil rig, unified under being state champ.
I don't have the answer. My dad's side of the family are from Rosebud and then mirgrated to College Station. Aggies pure and true - there is another story on pride there and with those Long Horns too.