Burj Al Arab
Burj Al Arab
Built to be the world's biggest residential tower, the Burj al-Arab is a statement of intent which stands as a demonstration of the power of imagination, and the financial muscle of the Dubai construction industry. Simply by existing, the Burj al-Arab aids the Dubai travel industry by being something people will want to see for themselves, and will come to Dubai to do just that. Towering over the city's skyline as it currently does, this construction is almost an economy in itself, bringing in vast amounts of money from tourists who stay there, or tourists who dine in its restaurants, including those who wish to sample its famous "High Tea". If its size alone is enough to make it a source of interest, the amenities which it hosts are what make people stay around. Explore this luxury Dubai 7 star hotel!
The Dubai travel industry has benefited from the building of hotels and shopping centers which are characterised by a sense of opulence and high class that astounds even people from a wealthy background. There is no firmer demonstration of the power of money than huge, expensively built centers of population, and as far as those go the Burj is one of the most impressive the world has ever seen. This makes for its own publicity, but the people behind the Burj al-Arab are ever mindful of the fact that extra publicity is never a bad thing in the hospitality industry. In 2005, their efforts to gain a little extra attention involved getting tennis legends Andre Agassi and Roger Federer to play a few points on a specially-made court which was laid out on the helipad more than 300 feet up above the city.
The hotel, shaped like a sail from the classical Arabian ships known as dhows, cost $650million to build, and in the words of its chief architect was built as something that "would become an iconic or symbolic statement for Dubai" in the same way as the Eiffel Tower has become for Paris. The idea was very much that when people thought of the United Arab Emirates, they would think of Dubai, and when they think of Dubai, it is hoped that they will think of the Burj al-Arab. That is why an artificial private island was built to house it.
There is large scale criticism of the Burj al-Arab in many circles. One reason for this is that, despite its huge scale, it still contains only 202 bedroom suites - not a significant number more than many other hotels in the city. This in for a hotel that cost more than half a billion US dollars to build. The fact that the rooms are of a high standard of luxury is a counter-argument to this, and the high occupancy rates for the hotel show that people have not been put off visiting, but if the Dubai travel industry wishes to meet and surpass the challenges coming from elsewhere in the world it may need to take account of such criticisms. As things stand, however, this is a hotel that is achieving its objectives.