ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

NICHE TOURISM - A GROWING BUSINESS AREA IN INDIA

Updated on November 20, 2010

A BUSINESS IDEA


Niche Tourism , i.e. special interest tourism, is a concept growing popular in the Western circuit for last 15 years. It is currently gaining momentum in India too!

Well , India had her share of niche tourists in the field of pilgrimage and religion. ‘Kumbhamela’ (a congregation of devotees on the bank of the Ganges for offering prayer to the Sun and God at the day-break on an auspicious morning ) and an on-foot trip to Mansarovar or Kedarbadri in the Himalyan range are certainly not general tourism though this adjective has not been ever used to define such events . It is, after all, a recent coinage. And…..in India, it has grown beyond religious tourism too !

Niche Tourism is divided into the following broad segments:

  • Photographic tourism.
  • Religious tourism
  • Cultural and heritage tourism.
  • Tradition and culture-based tourism.
  • Adventure tourism.
  • Wild-life tourism.
  • Special interest tourism.


These segments became clearer to me by dint of my exposure to a few persons’ areas of interest I came across in the Internet. I read about Arun who has set-up Bangalorewalks . Next,I made friends with Iftekar Hassan who has started Calcuttawalks. After I started my work on Iconography, I came across Somen Sengupta, Amit Guha and Darpana Athale. Somen , a senior executive of Samsung India, travels to interiors of West Bengal. And writes about history, monuments and relics of the areas he visit . Amit , who is an engineer from IIT and a resident of London, visits terracotta temples of WB when he finds time during visits to India . He has created his own web-site where he posts  photos of temples he visits. Darpana of Pune, a Designer herself, has started Punewalks.

Recently, I have come across another young man, Suddhabrata Deb , who has a set-up in Calcutta which caters to Niche Tourism …. it is a ‘hand-crafted’ programme by experts of ‘Living Roots’.

I have another suggestion to ‘niche’ tourists. Have you ever thought of visiting a vineyard in India  ? My wife and I visited one near Pune during the spring of 2008.It was a very memorable experience.

This business requires Operators with loads of specialized knowledge , apart from the other requirement of tourism trade . The customer's group will likely to be small .It will comprise of people with precise expectations. Satisfaction level for a well conducted tour is high and business prospect improves through words of mouths.

I am personally interested in ‘niche’ tourism …..I am in love with the terracotta temples of Bengal. My friends from hubpages have read my articles on :

  • terracotta temples:(http://hubpages.com/hub/ttob,http://hubpages.com/hub/ttob2,http://hubpages.com/hub/ttob_3),
  • Shantiniketan visit (http://hubpages.com/hub/shantiniketan) and calcuttawalks (http://hubpages.com/hub/Callcuttawalks)'and
  • my latest article :http://hubpages.com/hub/ttob_4.

Comments

    0 of 8192 characters used
    Post Comment

    • tanveerbadyari profile image

      tanveerbadyari 

      5 years ago

      good post, tourism in India is growing in many various channels, there are variety of niches which people are interested in.

    • sunilkunnoth2012 profile image

      Sunil Kumar Kunnoth 

      6 years ago from Calicut (Kozhikode, South India)

      Hi,

      You have done a good work. My appreciation is passed. Keep on writing such article.

    • shyamchat profile imageAUTHOR

      shyamchat 

      6 years ago from Calcutta

      Handling your own travel program in India will be stressful.So, it depends on yr tenacity !

    • Chankeylong profile image

      Chankeylong 

      6 years ago from Banana Republic

      I'm thinking about visiting India too. Can you suggest me what should be better: to go there with the help of some tourism company or to simply get a ticket and visit India without any tour operators?

    • senderwollas profile image

      senderwollas 

      6 years ago from Earth :)

      Yeap, India is a great destination for tourists. I visited this country last summer and that was unforgettable. It's a mix of both wildlife and ancient traditions.

    • TnFlash profile image

      TnFlash 

      8 years ago from Tampa, Florida

      Great Hub! With the baby-boomers in America getting older, I'm sure some of these destinations will be very attractive.

    • profile image

      Anshu 

      8 years ago

      Hi Shyam,

      I came here from Hubbers India blog and enjoyed a lot. I have read all three articles linked from there.

    • shyamchat profile imageAUTHOR

      shyamchat 

      8 years ago from Calcutta

      Thanks for encouragement.

      Hope you have enjoyed my photo-features on Rajasthan.

    • JYOTI KOTHARI profile image

      Jyoti Kothari 

      8 years ago from Jaipur

      Dear Shyam,

      Nice post about Bengal. Expect more hubs from you.

      Thanks,

      Jyoti Kothari

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)