Explaining Content Farms
A Content Farm is not simply a site which publishes anything
A Content Farm is a writing site where crapwriters submit articles that say nothing but trick Search Engines. A Search Engine, thinking the item fulfills the terms placed into the search box directs traffic to the site.
A Content Farm is where there is no intervention by moderators or owners to prevent this scam.
Yeah, most people don't even look at the Ads. Some Netizens load Ad blockers. But, advertisers pay the site to host the ads. And it is that money which is to pay YOU.
Advertisers are attracted to Sites which get a lot of traffic. Sites which get under 1M views a month are not interesting to the better advertisers. Those which get over that number per month start to look like the Super Bowl.
As you must know, Google owns Adsense, so the same site that supplies the Ads also supplies a lot of the views. It seems pretty clear that a site which has Adsense Ads would also have Google interest.
Search Engines make their name by being able to direct viewers to Sites that match their request. If you enter a term you expect to find a list of sites which fulfill that term.
You would be quite annoyed to get pages of lists of advertisements or sites which are bad fits.
You would also be quite annoyed to click on a site which claims to fulfill your request and find rubbish. Lots of words which say nothing, but keep repeating the term you entered into that Search Box.
That is what a Content Farm is; a site which publishes items which say nothing. Sites which use and use the Search Term, over and again, but provide no information.
The Crap Writer
A Crap writer loads an item with links, keywords, and specific terms to attract the Search Engines. They learn 'what's trending' from an on-line search, and the use those words in the 'article'.
If there is a trend in 'back to school clothing' you can bet that every sentence will have that term.
"Everyone is interested in back to school clothing. Everyone wants to know what should they buy as back to school clothing. All over the Internet are sites discussing back to school clothing."
Now this rubbish will go on and on. It will be broken by another set of keywords; "school bags" or 'Extra lessons' or something that can be stuffed into the article. And the Template is used again. "Everyone is interested in Extra Lessons..."
There is no 'meat' and where links are allowed, you can bet they tie into some site that the crapwriter has a connection to. But they take the article nowhere.
Why it Destroys a Site
Once the first Crap Writer gets those 100k hits, the Search Engines, the Advertisers get upset. They have paid for nothing. They have sent views to an item that should never have been published in the First Place.
A Search Engine can not read every item, it isn't built for that. All it is built for is to :Search Internet for Items concerning 'Back To School'. The item which only uses the term once ranks lower than the item which uses the term five times.
The Crap writer has used those words seven times, as well as other keywords as Extra Lessons or School Bags.
The entire site is then labeled a Content Farm, and everyone suffers.
On Highly Rated Sites, you get something published there, you don't have to Network, the hits will be flying in from all over the world. For everyone who searches will see your item on that Front page.
To get on the Front Page of a Search Engine is a matter of skill. It is not an accident, it isn't supposed to be a default. It is supposed to be that your item is best of the breed.
If you write on a Content Farm you will never be on the Front Page, the second page, you may show up on the 5th if there aren't many items in that topic.