ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Secrets Behind Beyonce's New Perfume Heat

Updated on February 20, 2012

Save $ on your Favorite Beyonce Perfume!

Do you want to save some $ when you order your favorite perfume? Visit FragranceX coupons to save 10% off or more.

Beyonce's first perfume Heat comes as a surprise to perfumistas. Beyonce previously endorsed Giorgio Armani Diamonds, and many expected she would continue along the same refrain. A sophisticated and classy perfume that would upturn the fragrance industry as an all-around market-dominating, crowd pleaser, that's what everyone expected. Using the same formula found in other popular perfumes—a touch of citrus, a fusion of fruit and flowers, a dash of pink peppercorn and amber-filled woods, Beyonce's first perfume would join the ranks the legendary, the great, the mass-market untouchables.

Beyonce's perfume debut, Heat
Beyonce's perfume debut, Heat

This time around Beyonce, who took complete 100 percent control over the creative process, used the opportunity to create a perfume that truly expresses herself as a woman. With the perfume details and ad campaign leaked, we find out that sophisticated and classy (read: safe) doesn't capture all that is Beyonce. Rather Beyonce-ness, is found in a more sensual, more personal perfume all dressed up as a sultry samba sensation.

Burnished red tones, husky singing. It all speaks of passion, abandon and the privacy of femininity. Beyonce's newest perfume Heat includes the following notes vanilla orchid, magnolia, neroli, peach, honeysuckle nectar, almond, macaroon, musk, milkwood, tonka bean and amber.

YSL Risky Ad Campaign
YSL Risky Ad Campaign
Giorgio Armani Diamonds campaign with Beyonce
Giorgio Armani Diamonds campaign with Beyonce

Beyonce's Heat sounds nothing like the common pink peppercorn infused fruity-floral perfume, rather it sounds like a soft perfume that unfurls with sweet white florals. Heat will slowly descend into a creamy, milky sweetness, and then it will finish with muted oriental tones of amber and wood with faint whispers of sweet musk. Heat sounds like it will resonate with hushed tones of cottonballs, warm cookies, and skin. Heat will probably not be a spicy, passionate oriental perfume, but it will probably be a quiet skin scent. Natural, sweet and milky, Heat may even offer a soft hint of smoldering sugared gourmand notes à la Thierry Mugler Angel. All in all, Heat sounds like a beautifully quiet perfume. And though it doesn't follow the same peppy makeup as other blockbuster fragrances, Heat is projected to earn $100 million in its first year of sales.

The ad campaign for Heat looks defiantly nothing like the Armani Diamonds campaign which is clean, powerful, sophisticated. Heat's commercial brandishes a dangerous sensuality that verges on the blazing taboo of the Yves Saint Laurent Opium campaign. Though calling on the same theme of a woman's personal space and sensuality, Beyonce's Heat doesn't exactly add up to the legendary riskiness that YSL has conjured for years with Opium. Heat lacks the major spice offensive that screams, "I am woman hear me roar." Heat's sensuality is soft, warm, and approachable… not at all dangerous. To be fair, Heat's visuals is actually more akin to the Latin heat projected in Beyonce's collaboration with Shakira for the video Beautiful Liar.

Overall, Beyonce's first perfume Heat sounds like a perfect transition scent. It will be warm and soft for the winter, but the optimistic sweetness of the milky florals will help Heat fluidly transition to the spring, only to be brought back again in the fall.


Celebrity perfumes can be grabbed for great deals at sephora coupons.

Yay or Nay: Beyonce's Heat

What do you think about Beyonce's first perfume?

See results

Fierce or Flop: Beyonce's Ad

What do you think about Beyonce's new perfume's ad campaign?

See results

Share your reactions to Beyonce's first perfume

    0 of 8192 characters used
    Post Comment

    • perfumelover profile imageAUTHOR


      8 years ago

      Hi J, Thanks for your input. Projections are that Beyonce Heat might just be the best-selling celebrity perfume of all time. Suppose time can only tell.

    • profile image

      8 years ago

      Trashy, not like the classics that have endured for generations. Just another famous person colonge and will fade in time. Looks more like a dog in heat.

    • perfumelover profile imageAUTHOR


      8 years ago

      Awesome feedback. I agree that the ad was a bit weak. I wonder if they'll come up with some ads closer to the launch.

    • profile image


      8 years ago

      I love Beyounce but her comercial for her perfume sucks I don't like it at all. Too bad because I love perfumes this comercial makes me not want to buy it. Sorry!


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)