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John Detitta

Joined 8 years ago




John De Titta.com HowUdewin.com

I sat alone at the late night greasy spoon finishing my fifth cup of coffee, trying to let the caffeine take me somewhere that my mind couldn't.

They were only words, yet they were the creed of every successful athlete, inventor, and entrepreneur.

What does that mean anyway? Are you supposed to never, ever give up? Or just never give up until the proper point? Is there a threshold of giving up that makes sense? When does never end? Is there a chance that whatever you are doing that you are not giving up on has to be adjusted so it might actually work?


Those words were affecting me and my current invention. I had created an internet based model that would allow creative projects to be financed through advertising impressions. The model had received a lot of press, and we had attached well known film producers, advertisers and corporations to it: the potential was endless.

I should have been celebrating with my friends and family, yet here I was alone looking deep inside of me, after losing it all and starting new again, altered by caffeine, trying to figure out the next move.

It was July of 2008. I had spent the last four years not learning from my mistakes, making the same ones over and over, trying to make things change that couldn't, pushing the envelope to the edge and balancing success on a toothpick.

It was at that moment that I finally understood what those words meant to me. No, I never quit, but I adjusted. I finally looked back at the mistakes and started to correct them. The model needed adjustment and no matter how determined I was to NEVER QUIT I wouldn't have gotten anywhere if I hadn't learned from my mistakes.

Over the next months I worked 18 hour days 7 days a week. I fixed what was needed and created a www.HowUdewin.com

HowUdewin.com is a site that allows individuals to buy into creative projects without using their own money. They earn Fan Cash by surfing, referring, and purchasing everyday products in the store section from local and regional stores.

People who have creative dreams can post a project at no charge and get financing from the members. It's really simple and effective and Free for both the members and artists to join. HowUdewin.com is launching on January 22, 2009 official and will never look back.

John DeTitta

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