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Joined 6 years ago from Tampa, Florida




Scott Mitchell is a serial entrepreneur with almost two decades of success in developing creative ideas, using them to build exciting new startups, and building them into innovative fast-growth companies. His long list of successes include founding six extraordinary companies, taking three of them public, and growing each of them into large, multi-national, highly competitive and sustainable companies. In 2010 Scott purchased International Hair and Beauty Systems and Organic Salon Systems and is currently working in capacity as CEO to realize his vision of building the most dynamic professional salon products company while improving the health, wellness, profitability, and overall quality of life for salon professionals and their clients. Scott‘s vision for Organic Salon Systems is to provide healthier, gentler, and better performing hair products that do not put professionals or clients health at risk.


Prior to purchasing Organic Salon Systems, Scott founded Affluence Corporation (PINK:AFFU), the largest online social network for the verified ultra-affluent. Described by NBC, Fox News, Newsweek, and the New York Times as the Facebook for Billionaires, Affluence aggregates the largest target concentration of high net worth individuals in the world today. Founded in May of 2008, Scott took the company public in 2009 where it is still traded today.


Before founding Affluence, Scott served as the President, CEO, and Director of Inuvo, Inc. (NYSE:INUV) an international leader in online advertising where he funded and completed more than a dozen acquisitions and integrated them into a comprehensive online advertising and marketing services company.


Scott began his career as a technology consultant for Arthur Andersen, LLP where he helped guide Fortune 100 companies through the Internet and technology boom of the 1990’s. Scott went on from Arthur Andersen to Tunes.com, where he launched RollingStone.com, TheSource.com, and DownBeatJazz.com developing Tunes.com to become the Internet’s leading music destination network. After Tunes.com’s sale in 1999 to publicly traded EMusic.com for $180 million, Scott began working with Barry Diller’s Interactive Corporation and launched HSN.com, the online presence for Home Shopping Network. In less than two years, HSN.com grew from nothing into one of Interactive’s fastest growing and most profitable web properties.


In 2002, Scott focused his attention on building his own online business which he merged with CGI Holding Corporation in August of 2004. From August of 2004 until May 2005 Scott helped raise $97 Million in debt and equity and closed 15 acquisitions to create what is now Inuvo (NYSE:INUV). Scott served as President, Chief Executive Officer, and Director of Inuvo until he resigned in May of 2008 to start Affluence Corporation.


Scott has a Bachelor of Science degrees in economics and Psychology from Illinois State University in Normal, IL as well as a Master Degrees In Business Administration, Computer Science, and Management and Organizational Development from Benedictine University in Lisle, IL.


Scott enjoys a full and engaged life living with his family in Florida where he enjoys supporting various companies and charities through investments and donations as well as traveling and spending time with his wife and children.

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  • Salon Hair Color - Preparing for Your Appointment

    Salon Hair Color - Preparing for Your Appointment

    4 years ago

    Make the most of your upcoming salon hair color appointment by following these simple preparation tips. Any salon professional, Hair Stylist, or Hair Colorist will tell you; the fewer variables they have to deal with...

  • Salon Industry Trends For 2012 and Beyond

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    5 years ago

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  • L'Oreal Hair Color

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    4 years ago

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  • Ammonia-Free Hair Color Lines

    Ammonia-Free Hair Color Lines

    3 years ago

    Until recently, Organic Color Systems was compared to hair colors containing ammonia and the difference was obvious and easy to understand. As a result of the increasing number of non-ammonia hair colors coming onto...

  • Salon Product Diversion

    Salon Product Diversion

    4 years ago

    Professional salon-only products are regularly diverted and sold to drugstores and major retailers by their manufacturers who tell salon professionals non-credible stories that the sales are unauthorized and that they...