Pretty Girls, Cool Guys and Gadgets too

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So What is Cool?

It's so hot, that's actually cool. I have often wondered how these two opportunistic terms work so well together when describing something that's so appealing that is really cool simply because it's so hot.

The idea of capturing images that represent something hot, represent something cool and represent both at the same time seems to be a contradiction in terms and practice, yet it has become a photographic project which has gained in popularity in the last few years, probably thanks to the words themselves and their colloquialism but definitely thanks to the advertising industry.

Photographing hot has many variations; one can photograph images of things that are actually hot by temperature or hot simply because they are in style; the new rave. Images of "cool" follow the same definition, it's either cool by temperature or it's a really good thing, fun to use or do. First a definition of each word, as per the web;

"Something regarded as cool is an admired aesthetic of attitude, behavior, comportment, appearance and style, influenced by and a product of the Zeitgeist. Because of the varied and changing connotations of cool, as well its subjective nature, the word has no single meaning. It has associations of composure and self-control (cf. the OED definition) and often is used as an expression of admiration or approval." wikipedia
"The term (hot) often implies sexual attractiveness or desirability, but can also be distinct from the two; for example, humans may regard the young as attractive for various reasons, but without sexual attraction. There are many factors which influence one person's attraction to another, with physical aspects being one of them." wikipedia

OK now that we got that out of the way, look for images that are generally regarded by most people as being cool because of how fun they are to use, to be in style, how they perform or are generally well made or very attractive.

The subjects can be cars, gadgets, scenes in nature some clothing etc...your intention should be to capture an image that when seen by an audience will elicit a "that's so cool" reaction.

You can also record some images of things that are cold, but only do so if they can also be used in a "cool" theme; a frozen lake which is used for ice skating would be such an image. A magnificent ice sculpture would be another.

Excellent examples for both cold and cool are plentiful during the winter months so take advantage if you reside within a snow prone area.

Animals who strike a funny or amazing pose or display some unusual antics are good images for cool. A good guide is to go with your first impression when you notice a subject; if your initial reaction is to think " that's cool " then you have come upon a good subject.

The same applies for the "hot" theme. Subjects that are beautiful, well made, very attractive, exciting or are today's "rage" make good subjects for this theme.

As with cool, you can also record images that are both hot by temperature and hot by their appeal; like an erupting volcano and its lava flow, a really good bonfire and the ambiance which revolves around it.

Don't forget people as subjects, since it is quite popular to refer to really beautiful women or very handsome men as being "hot" due to their looks and assumed sex appeal.

Although "cool" usually applies to gadgets or situations, "hot" mostly applies to people and circumstances or events like the "hottest" party of the year, the "hottest" bachelor and so on. Use creativity and keep a keen eye for such samples.

Good sources of ideas would be to browse current popular publications, including fashion magazines and technical reviews. Good images are very marketable to product manufactures and contemporary publications.

These images are also quite sought after by photographic stock houses as advertisers are always searching for new and fresh ideas from which to develop marketing and advertising campaigns that can brand their products as "hot" or "cool".

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Research current trends, browse through articles and have a general idea of the theme or specific topic that you want to portray before undertaking such a photographic campaign. This will help you focus on the main subjects to be on the look out for.

Contact photographic stock houses and request their wants list; articles or images most in demand at the time.

This will help you to narrow your list of subjects. Keep in mind that most if not all photo stock houses will only accept the very best of technically perfect samples, if they are not 100% perfect you will be wasting your time in submitting them.

A good idea is to concentrate on one topic or theme at a time. This will assist you by not offering a distraction from your main goal.

However, even if you are actively looking for subjects that represents "cool", if you come upon a subject that's totally "hot" by all means go ahead and snap some shots. It would be far worst to pass up an opportunity to record such an image in the hope of finding it latter, and off course, never leave home without your camera.

Many more photography articles featuring tips, techniques and project ideas!


© 2011 Luis E Gonzalez

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Comments 19 comments

Cardisa profile image

Cardisa 5 years ago from Jamaica

What a cool way to show hot stuff or was it hot way to show cool stuff? And yes your co-workers are right, the guy is hot!

I like this hot hub!

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LuisEGonzalez 5 years ago from Miami, Florida Author

Cardisa: Thank you

Island Tropical profile image

Island Tropical 5 years ago

I used to be a stock photographer a year ago but since I started to do more programming and coding stuff I have not been in photography business for a while. Can you tell me how much can a stock photographer makes per month at the moment, thanks.

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LuisEGonzalez 5 years ago from Miami, Florida Author

Island Tropical: You may expect to receive about no less than .60 per photo sold through a stock house.($1.00 minus the 40%percent taken by the stock house) However this can vary greatly depending on the length and intended purpose of the shot and the photographer's reputation, if it is for a publisher and will go on the front or back cover of a magazine.

More upscale stock houses will charge more (about $15.00) per image and thus your share is greater. This is based on a one time purchase.

That's why professionals regularly have at least 3000 submissions (images) of their best work with any one photo stock house.

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LuisEGonzalez 5 years ago from Miami, Florida Author

Island Tropical: I forgot to add that a few stock houses will charge a client about $49 for a one time premium image, but not many stock house function this way.

justom profile image

justom 5 years ago from 41042

It's cool to be hot and hot to be cool but the girl in that photo is "HOT". Good hub Luis, I think I'm missing some of you latest because of the way we get them now. I'll try to catch up. Never leave home without your camera, true, true true!! Hope all's going well with you! Tom

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LuisEGonzalez 5 years ago from Miami, Florida Author

Which could not decide on which one to post!

justom profile image

justom 5 years ago from 41042

The big photo, the one in the green shirt. You know the one that you seemed to get lost admiring!! A hub on beautiful women sounds good (or at least hot:-P) Cool!!

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LuisEGonzalez 5 years ago from Miami, Florida Author

That's what I thought...and I didn't seem to..I did get transfixed by it.

Island Tropical profile image

Island Tropical 5 years ago

@LuisEGonzalez, you really make my desire of contributing and taking more photograph burning again, thanks!!! I am back!!!

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LuisEGonzalez 5 years ago from Miami, Florida Author

Island Tropical: lol....welcome back!!

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Island Tropical 5 years ago

no problem, thanks.

Alladream74 profile image

Alladream74 5 years ago from Oakland, California

Good advice Luis. Interesting how language directly influences us.

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LuisEGonzalez 5 years ago from Miami, Florida Author

Alladream: Thanks for your nice comments

Asif Bangash 5 years ago

Hi friendz! All girl very beautiful but plz pakistan is not wrong and these girl is no pakistani so i request all boys plz don't use means sex with each girl and other thanks...

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doublereal 5 years ago

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GreatToysMall 5 years ago from NEOH

This is a great article. I'm a bit of an artist myself, and I love learning the craft. Having a knack for marketing, this is the kind of thing that helps put things in perspective. Vote Up--way up!

trusouldj profile image

trusouldj 3 years ago from Indiana

Very interesting.

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LuisEGonzalez 3 years ago from Miami, Florida Author

trusouldj: thank you

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    Luis E Gonzalez (LuisEGonzalez)1,099 Followers
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    I enjoy photography and have been doing so professionally and independently for over 30 years. Hope you enjoy my hubs!

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