hubs 1-10 (updated every 30 minutes)sort by Hot Best Latest
74Advertising effectiveness - the decline of traditional media
There is structural change going on in the world of advertising, in part it is being accelerated by the global downturn. The structural changes relate to the decline of traditional advertising stalwarts,...
3 comments62Audio Visual rental and hire company cost controls
The Audio Visual rental and hire industry had been experiencing solid rates of growth leading in to the Global Financial Crisis (GFC). According to various reports many had been planning to increase staff...
0 comments56Managing your Artist Promotions
Entertainment Agencies, promoters, entertainment venues and even self managed Artists all face the same promotion challenge. How to get your Act or Event noticed! Increasingly most are using digital means...
0 comments57Creating a digital marketing/ advertisng platform - beyond the rhetoric
In a recent hub we discussed the decline of traditional media (including yellow pages, print and TV) as a source of advertising effectiveness to create sales leads. Research has shown that such media is still...
0 comments56Effective Management of Digital Marketing Campaigns
Recently I have had the chance to spend some time with clients discussing various issues, not the least of which was marketing. These are not web based companies they are traditional booking and rental...
0 comments54Web Lead Statistics Rental Industry
I recently surveyed our client and prospect base to ask the question where do they now generate most of their sales leads, Our clients are rental and hire companies in North America, UK and Australia/ NZ. ...
0 comments53Hire or Rental Business Improvement Ideas
Necessity is the mother of innovation! Or so the adage says. Currently the hire industry and rental industry are facing tough times, creating the business circumstances that foster necessity. These are...
0 comments54Rental and Hire Industry will be lead out the recession by innovation - but from who?
Necessity is the mother of innovation! Or so the adage says. Currently the hire industry and rental industry are facing tough times, creating the business circumstances that foster necessity. These are...
0 comments49Recessions are an Entrepreneurs Dream
Most of my posts are usually related to what my company does. But this one is different, it is generic and relates to the current economic climate. Every day, I talked to or listen to people who are so...
0 comments52Party rental and Party Hire company marketing ideas for tough times
(Source Reuters) News reports in the USA have pointed to a savage downturn in the $175 billion corporate meetings market. Driven by companies slashing their conference, event and major meetings budget. Such...
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