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84Developing a Business Portfolio
And no, I’m not talking about a portfolio chock full of stocks, bonds, and various funds. The portfolio I am referring to is a powerful marketing tool, one that will show your potential clients the work...
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76Seven Tips for Creating Your Logo
When you start your own business, you have numerous tasks to undertake – naming the business, getting licenses, deciding whether or not to incorporate, talking your spouse into keeping your books for...
4 comments83Projecting a Professional Image for Your Company
You may enjoy unrefined activities during your off-hours like bar-hopping, laying around in your skivvies, and yelling "NO DEAL!" at the TV, but when you're on the job, prim and professional is the way to go....
2 comments54Design Tips for Amateurs Part I: Type
I know that as a small business owner you wear many hats – manager, service provider, accounts payable, accounts receivable, secretary, receptionist, sales rep, toilet cleaner, and – oh yeah...
0 comments56Advertise for Free With a Press Release
You can jump up and do the "free advertising" song and dance, because here's one more way that your small business can market itself for free. Yes, it's the press release - never guaranteed to be seen, but if...
0 comments55Design Tips for Amateurs Part III: Color
If you have been following my "Design Tips for Amateurs" series, you should now be able to successfully tackle type and finagle your photos. In the next article of the series you'll attune yourself to the tiny...
1 comment57Good Customer Service After the Transaction
You spend time selling yourself, your services, and your soul to get to that golden moment of the transaction. Services are rendered, money changes hands...and then what? Well, if you're smart you will take steps to go the extra mile to keep that client relationship going long and strong.
0 comments54Design Tips for Amateurs Part II: Photos
Improve Your Photography Megapixels and Digital Images Compact Digital Camera Review Sony Digital Cyber-shot DSC-T20 Black 8.1 Megapixel ...
0 comments71Small Businesses: To Cold Call or Not To Cold Call?
Well if someone asked me which I would rather do, I would say "Not cold call, please." In fact, I think few people would actually WANT to be associated with the dreadfully stigmatized world of telemarketing,...
7 comments62Design Tips for Amateurs Part IV: The Details
If it’s true that the devil is in the details, then smack me and call me Beelzebub. Part four of the “Design Tips for Amateurs” series focuses on the little things that will screw up your...
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