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Linda P. Morton Ed.D., APR, Professor Emeritus, The University of Oklahoma54

Small Business Marketing: How To Do It

This article takes a different approach to small business marketing. How to do small business marketing is the subject of several Web pages and blog posts across the Internet, but most approach small business...

0 comments    business marketing strategies
Linda P. Morton, Ed.D., APR is Professor Emeritus, The University of Oklahoma. She publishes on marketing and other topics of interest to small business owners.53

Business Promotions And Marketing Ideas For Offline Small Business

Business promotions and marketing ideas sometimes may elude you, as a small business owner, because you are busy running and operating your business. This hub provides seven business promotions and marketing...

1 comment    business marketing networking
Linda P. Morton, Ed.D., APR is Professor Emeritus, The University of Oklahoma52

7 Small Business Marketing Marketplan Mistakes That Will Ruin Your Business

7 Ways To Ruin Your Business With A Small Business Marketing Marketplan takes a satirical approach to market planning.It includes 1. Don’t do marketing research, 2. Don’t worry about the marketing part of your business plan, 3. Don’t take time to target a market,4. Delegate all your marketing strategies to agencies and consultants, 5. Let media and other sales people decide your marketing tactics,6. Just launch your product now and workout the marketing details as you go, and 7. Just throw money

0 comments    target market marketing research
Small Business Marketing Environments This illustration shows the types of environments by microenvironments on the left and macroenvironments on the right, with examples of each.61

Small Business Marketing Environments

Small business marketing environments affect the marketing mix and the way that you, as a small business owner and leader plan and implement marketing strategies and tactics. Small business marketing...

0 comments    business marketing
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