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69Wineries: Differentiate to increase business through social media
"If there is nothing to differentiate one wine from another then there is no reason for a winery to be in business." This is a sentence out of a white paper entitled "Building Brand Equity in the Wine...
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71Building wine fans on facebook: A moment in time
It has been said that it takes a large fortune to make a small fortune in the wine business. That statement has never been more salient in today's difficult economy, especially for small to medium wineries...
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