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72The 10-Second Elevator Pitch
by WinningMessage
The Ten Second Elevator Pitch Perhaps it is due to my background in Public Relations, but I believe 10 seconds is more than enough time to tell someone what your business offers and how it can benefit... published 16 months ago
64Developing Your Business's Key Messages
by WinningMessage
A Key Messaging Framework An effective framework for differentiating a business’s value should start with a powerful positioning statement: a memorable, impactful, concise sentence that tells... published 16 months ago
53In Business First Impression is Indeed Everything
by WinningMessage
The sales process is quite similar to the job interviewing process. In both instances, the first few seconds are critical. In a job interview, the first three steps you take into the hiring manager’s... published 15 months ago
72How to differentiate your business
by WinningMessage
Rules of Business Positioning 1. Differentiation is a business imperative today, not only in terms of a company’s success, but also for its continuing survival. 2. Truly understanding how and... published 16 months ago
57Differentiate or Diminish: The Art and Necessity of Business Positioning
by WinningMessage
I offer a comprehensive sales/marketing audit plus a new set of key messages, proof points and customer value statements. For $2,500, I will: 1. Perform a detailed analysis of all sales/marketing collateral... published 16 months ago
63Customer Respect Solutions
by WinningMessage
By Stewart Noyce Principal, TruNorth Consulting www.trunorth.com noyce@trunorth.com On the Internet, your next customer is just a click away. For that customer, your competitor is also just a click away.... published 10 months ago
54Sales Rhetoric Must Be Concise to Be Effective
by WinningMessage
I am all about brevity with regarding to the spoken or written word. My extensive background in Public Relations has transformed me into a succinct communications machine. I no longer have the ability to... published 15 months ago
53You Cannot Buy Differentiation
by WinningMessage
Differentiation in business is not something you go out and buy off the shelf and plug into your company. It’s something you have to strategically identify, develop, refine and promote. The best... published 16 months ago
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