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73How to differentiate your business
Rules of Business Positioning 1. Differentiation is a business imperative today, not only in terms of a company’s success, but also for its continuing survival. 2. Truly understanding how and...
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63Developing Your Business's Key Messages
A Key Messaging Framework An effective framework for differentiating a business’s value should start with a powerful positioning statement: a memorable, impactful, concise sentence that tells...
1 comment65The 10-Second Elevator Pitch
The Ten Second Elevator Pitch Perhaps it is due to my background in Public Relations, but I believe 10 seconds is more than enough time to tell someone what your business offers and how it can benefit...
0 comments54Customer Respect Solutions
By Stewart Noyce Principal, TruNorth Consulting www.trunorth.com noyce@trunorth.com On the Internet, your next customer is just a click away. For that customer, your competitor is also just a click away....
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54Differentiate or Diminish: The Art and Necessity of Business Positioning
I offer a comprehensive sales/marketing audit plus a new set of key messages, proof points and customer value statements. For $2,500, I will: 1. Perform a detailed analysis of all sales/marketing collateral...
0 comments51In Business First Impression is Indeed Everything
The sales process is quite similar to the job interviewing process. In both instances, the first few seconds are critical. In a job interview, the first three steps you take into the hiring manager’s...
0 comments53You Cannot Buy Differentiation
Differentiation in business is not something you go out and buy off the shelf and plug into your company. It’s something you have to strategically identify, develop, refine and promote. The best...
0 comments57Sales Rhetoric Must Be Concise to Be Effective
I am all about brevity with regarding to the spoken or written word. My extensive background in Public Relations has transformed me into a succinct communications machine. I no longer have the ability to...
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