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The 10-Second Elevator Pitch

by WinningMessage

The Ten Second Elevator Pitch Perhaps it is due to my background in Public Relations, but I believe 10 seconds is more than enough time to tell someone what your business offers and how it can benefit... published 16 months ago

0 comments    business marketing entrepreneur

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Developing Your Business's Key Messages

by WinningMessage

A Key Messaging Framework An effective framework for differentiating a business’s value should start with a powerful positioning statement: a memorable, impactful, concise sentence that tells... published 16 months ago

1 comment    business marketing success

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In Business First Impression is Indeed Everything

by WinningMessage

The sales process is quite similar to the job interviewing process. In both instances, the first few seconds are critical. In a job interview, the first three steps you take into the hiring manager’s... published 15 months ago

0 comments    marketing writing sales

A key message framework that EVERY business must have to differentiate its products and services from the competition.  How can you be in business if you don't know what you're selling?72

How to differentiate your business

by WinningMessage

Rules of Business Positioning 1. Differentiation is a business imperative today, not only in terms of a company’s success, but also for its continuing survival. 2. Truly understanding how and... published 16 months ago

2 comments    business marketing writing

My newest book, just coming out now: Differentiate or Diminish: The Art and Necessity of Business Positioning57

Differentiate or Diminish: The Art and Necessity of Business Positioning

by WinningMessage

I offer a comprehensive sales/marketing audit plus a new set of key messages, proof points and customer value statements. For $2,500, I will: 1. Perform a detailed analysis of all sales/marketing collateral... published 16 months ago

0 comments    business marketing success

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Customer Respect Solutions

by WinningMessage

By Stewart Noyce Principal, TruNorth Consulting www.trunorth.com noyce@trunorth.com On the Internet, your next customer is just a click away. For that customer, your competitor is also just a click away.... published 10 months ago

0 comments    stuart noyce trunorth consulting

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Sales Rhetoric Must Be Concise to Be Effective

by WinningMessage

I am all about brevity with regarding to the spoken or written word. My extensive background in Public Relations has transformed me into a succinct communications machine. I no longer have the ability to... published 15 months ago

0 comments    marketing branding positioning

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You Cannot Buy Differentiation

by WinningMessage

Differentiation in business is not something you go out and buy off the shelf and plug into your company. It’s something you have to strategically identify, develop, refine and promote. The best... published 16 months ago

0 comments    business marketing writing

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