Estimated CPC Google Adwords Column Disappeared and Gone Missing

Estimated CPC gone missing form Adwords

Today when I logged in to the Google Adwords keyword tool I found that the estimated CPC column option had disappeared. It was simply gone missing. When I clicked the column button in the top right corner there was no estimated average CPC option to choose.

What is estimated average CPC anyway?

CPC stands for cost per click for ads for the associated keyword. It is the cost to advertisers for using the keyword. The bigger the estimated average CPC in the Google AdWords keyword tool, the more Google will pay the website for hosting the keywords.

Solution to disappeared estimated average CPC option:

Now, when I was trying to do some keyword research this morning, and saw that estimated average CPC calculations were not available, I was kind of alarmed that Google might have decided to remove this option from the AdWords keyword tool or make it available only to logged-in users. Fortunately, I was wrong. It's still there, it has not disappeared, I was just accessing the tool the wrong way.

If you ever encounter the same problem and find that the estimated CPC is gone missing, don't worry, it hasn't disappeared. Just drop the URL that you've been using, you may have it bookmarked somewhere, and use this one instead:

Google AdWords Keyword Research Tool Correct Link

Estimated CPC Gone Missing
Estimated CPC Gone Missing
Estimated average CPC in Google AdWords keyword research tool
Estimated average CPC in Google AdWords keyword research tool

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Comments 13 comments

Suzanne Day profile image

Suzanne Day 5 years ago from Melbourne, Victoria, Australia

Had a look at your URL, CPC was missing for me. Apparently you have to clear your cache (clear history and temp files) then load a fresh version of the keyword tool. Then it works again.

MsGoLightly profile image

MsGoLightly 5 years ago from West Yorkshire, UK

BUT watch out, 'cos even if you add the CPC to your data set, if you pull the data across to excel, CPC doesn't seem to be there and instead there is a suggested bid column which shows up data which bears no resemblance to the CPC data (different figures and in my case they seemed to be reverse correlated to the CPC figures..... not useful. F

flipperguy 5 years ago

They have add LOCAL SEARCH TREND and new CPC cost.. That's good! Now we can compare the local search trend with the global search trend. nice work Google

web3 profile image

web3 5 years ago from Featured Content

I tried your link. The Estiated Avg CPC column is still missing. Cleared the cache of my browser and tried using other browsers too. Don't know what's wrong.

Jaison 5 years ago

I have checked right now, the only columns I could see were :


global monthly searches.

local monthly searches.

extracted from website.

I guess they are removed for real!

Suzanne Day profile image

Suzanne Day 5 years ago from Melbourne, Victoria, Australia

You have to sign in to Google Adwords and have an account, then under the menus, look for "Reporting and Tools". You now get approx CPC instead of "estimated CPC".

Haunty profile image

Haunty 5 years ago from Hungary Author

Thanks so much for helping out, Suzanne! I get these stupid questions all the time, but for the most part they just want to get a backlink from this authoritative(!) page. :)

wilt 5 years ago

Thank you so much Suzanne. I'm new to all of this and I was starting to get a little frustrated.

God Bless you

hd 5 years ago

so where's that url to use that you're talking about? i can't seem to find it in your post

Haunty profile image

Haunty 5 years ago from Hungary Author

Well, maybe my post is flawed. Or your perception is.

kashish786 profile image

kashish786 5 years ago from Juneau

thanks alot i was wondering where cpc has gone , you solved my problem

OMGirdle profile image

OMGirdle 5 years ago from United States

Thank you so much for this article. I just spent 10 minutes on a video learning how to use the adword tool. When I pulled it up, I almost fell out of my chair because the cpc column was missing. I decided to google it to find out if and when it was removed. I did exactly as you instructed,signed in and poof there it was. You get an up vote from me.

Susan Ng profile image

Susan Ng 4 years ago from Cebu, Philippines

Hi. I can't find Estimated Avg. CPC in Adwords, only Approximate CPC (Search). Are they the same? :O

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