Formant Used in Advertisement
Hello, Today i'm here discussing with you the most used formats Advertiser use while making ad, There are many others too, but these are as compared to other are easy to execute and you may find these applications near you in media
Product as Hero - In such advertising products are benig showed as they are best in their market and no other product may come in such a brilliance
Product Demonstration - People are being showed using those products like Harpic Ad in India and their benefits of using
Slice of Life - Importance is showed that if you use this product you will be saved from such happenings in future
Slice of Death - Problems like heart attack is occured because of high colestrol and if you in past were use to use specific diet; it would not happen
Celebrity - Personalities specially celebrities use that product for their own consumptions and viewers are included by their consuming patterns
People Like Me - People like me is simply that normal population; those people who are not famous are used and it is showed that these are people like you and are our regular customers
Brand History - Simply history of brand is shown in Ad; Like we are in market since 1900 or providing such products from last 50 years
These formarts are used by middle or low level of organizations, big joints uses many other tools like scientific evidences likes, Nature using, building fantasy and so on... Keep observing Advertisers because the ultimate purpose of advertising is to increase sales not to satisfy customer; if you are aware of such tactics it would be helpful for you to evaluate the best thing to satisfy your need
More by this Author
SALESMANSHIP It refers to convincing the customer by sound arguments for the object of persuading him to buy particular goods. As it is an art or technique so it is a complicated process and cannot be performed...
Increasing salesThe expenses of advertising may be justified on the ground that it helps to increase sales, which there by results in increased production. Reduction cost It assets to reduce cost of production and...
Is advertising a good thing or a bad thing? Here are some common criticisms of advertising. Cost One strong objection to advertising is that it is a costly function. The high cost of advertising is covered by...