How to Advertise on the Internet

A simple guide to Internet Advertising

There are many ways to advertise on the internet. Most of the effective advertising methods are simple and easy to do. Here is a quick guide to internet advertising.

Start with a basic marketing plan

If online marketing were a basketball team, here would be my starting five.

  • Natural Search Engine Optimization
  • Pay Per Click
  • Media Campaigns
  • Newsletter
  • Promotions
  • Social Media

Online Advertising with Search Engine Optimization

Search engines are the number one way to drive traffic to a website. There are a few components to having a site rank well in search engines.

  • Build a site that the crawlers can easily navigate.
  • Make sure each page has a unique title tag, decription tag and lots of well written unique content.
  • Build one way links from topical sites.

Now there are entire books written on this subject, but most of it is over done. Stick to the basics of a site that can easily be crawled, lots of good content, and links from topical sites and you'll do fine.

Pay Per Click Internet Advertising

Pay per click are programs from Google and Yahoo where bids are placed on terms that show up in the search results. Depending on your budget there are a few options. You can hire a firm to do it or do it yourself. The key to a good pay per click program is to understand your conversion rates. Tune your pay per click program by bidding on words that convert and lower bids or drop them all together on terms that do not convert.

Purchasing Media

Similar to pay per click options the key is to understand your conversion rate. Most media is purchased on a CPM basis. That's the cost per 1000 impression of your ad. Google offers a contextual advertising network and depending on your budget there are many full service options available. Media for performance based campaigns may be complex, but just be sure to make more than you spend.

Email Marketing

Collect email addresses from your users to keep them up to date on specials and other options. Email marketing is still one of the most cost effective and best ways to keep in contact with customers.

Promotions

I have one friend that makes his entire living off of an email list that he gives great promotions of new products and services. Its sort of an early adopters early adopters program. Until I saw this, I never knew how effective they could be. Offer something unique that your audience wants regularly on your site.

Social Media

Social media has become an important part of internet advertising. There are two main components. The first is earned media via social channels like a blog and twittter. By providing regular and useful information through these channels, you "earn" a following and your voice gains credibility. Here you can send a tweet with a promotion once you have a following.

The second component of social media is having word of mouth over the internet about your product travel from one person to the next. This can be done by getting your product reviewed by influential internet users and by creating a facebook profile for your business. The key is to keep these areas updated with fresh content and to remember that bad behavior travels more quickly than good behavior online, so you want to be extra good with social marketing.

Return On Investment

The best thing about marketing online is almost all campaigns are measurable to a degree. All of these techniques for an online marketing plan should have a value associated with them.

For example, when we market HubPages on the Internet, our goal is to acquire new authors. Each campaign we run we calculate a value of the user we acquire over 18 to 21 months. So, if we spend $1.00 to acquire the average user, we project that the user will create a $1.00 of value over 21 months that pays us back. After 21 months, that is the profit we make.

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46 comments

traffexone profile image

traffexone 9 years ago

Very clear and consice. If I could only firgure out the magic behind PPC to drive traffic and sales.


Paul Edmondson profile image

Paul Edmondson 9 years ago from Burlingame, CA Author

Here is a PPC strategy you may find useful. Start by using the contextual advertising networks. Bid by CPM and then watch the conversions by site. Cut the sites that don't convert. You'll lose money in the beginning, but you'll be able to tune. I've had good results with this strategy in competitive PPC markets.


dwdcrew 8 years ago

Great contribution,

This is what I tell my clients, either focus on PPC or Organic. Then go after the best keywords, kei is helpful but there are so many misunderstandings about it. I like to guide my client by reviewing their analytics to find the best converting words, I find that is the best for targeting conversion.

http://seocoach.net


webllinks profile image

webllinks 8 years ago from Michigan

I've found that SEO methods have brought me the best success so far. Results aren't always immediate but are slow and steady and I feel that they are more sustainable.


Paul Edmondson profile image

Paul Edmondson 8 years ago from Burlingame, CA Author

Natural SEO can be effective, but it does lend to large fluctuations in traffic. Plus, you are at the mercy of the major search engines. There are things you can do to remove this risk, but SEO should be just a peace of your strategy.


Paul Edmondson profile image

Paul Edmondson 8 years ago from Burlingame, CA Author

I'd also add PR to this list of how to advertise online.  If you are launching a new service, PR can be very useful if your product is ready to be used.  At the same time, getting PR before you're ready can be a curse.  But.  I'd suggest having it in your mix if you are launching a web service. Advertising online can be pretty simple, but be sure to have key metrics like cost per lead and to track them.


agentsuperstore profile image

agentsuperstore 8 years ago from Southern California

nice hubs. I am an online marketer and i do research keywords for PPC. It is just so easy maybe I could help you traffexone..:)


increase vertical 7 years ago

Very clear explanation.. I do agree with this.. You keep rocking... Thanks for the excellent Hub!... keep going on with the good process....This hubpage is very useful and filled with lots of interesting links stuffz...


Jesus_saves_us_7 profile image

Jesus_saves_us_7 7 years ago from Seeking Salvation

Very helpful info, thank you.


Louidam1 7 years ago

Great hub! Thanks for the info.


articler profile image

articler 7 years ago

I really love the way you wrote this article Paul!

No fuzz and no hype...

When it comes to newsletter marketing, I like using solo ads. You get much more attention...

Thanks for this short and spicy article,

I think it is great for folks who are new to this field.

Just as you said it "... there are entire books written on this subject, but most of it is over done."

..so true :)


mailxpress profile image

mailxpress 6 years ago from New York

Please explain in more detail what a topical link is.

Thank you,

mailxpress


Mr. Spatrisano profile image

Mr. Spatrisano 6 years ago from Michigan

Wow. I guess I have a lot more to learn about all of this. Nice hub and Thanks.


we_en 6 years ago

You informed of interesting, it is currently doing SEO but it is very difficult, especially my writing content


thebestnewsonthe profile image

thebestnewsonthe 6 years ago

thanks for the info it was very clear and to the point


create a page profile image

create a page 6 years ago from Maryland, USA

Thanks for the information.


DXmusic 6 years ago

It's difficult to advertise,until we don't know about the psycho of people...should know what people wanna see on sites....

Liked this article... Great!!!


Andrew0208 profile image

Andrew0208 6 years ago from Zion

Very concised.


oceanking.sk 6 years ago from India

hey dude,

good work, nice hubs.

keep writing up more.

thanks ®ards


FindYourSearch profile image

FindYourSearch 6 years ago from Las Vegas, NV

This is a nice overview of the various marketing methods available. Each one has books on the subject, but this is a great place to start.


kprimeaux profile image

kprimeaux 6 years ago from Houston TX

Nice work, I enjoyed the read.


TheMMAZone profile image

TheMMAZone 6 years ago from Kansas

very informative and great take aways! Thank you for the nice work!


kulonuwun profile image

kulonuwun 6 years ago

i use social media marketing such as facebook, but i think PPC search result is better because it is very targeted.


lostwillee profile image

lostwillee 6 years ago from Ft Lauderdale, FL

"bad behavior travels more quickly than good behavior online, so you want to be extra good with social marketing." is the truth. Be very careful in dealing with the salnderous online crowd they will try to burn you and all it will do is cost you money. it can be eliminated for teh right price but it is more hassle than it really is worth.


aladdin2010 6 years ago

useful hub, thanks for that information.


Jeffrey Tymczak profile image

Jeffrey Tymczak 5 years ago from Amelia Island

That was a great read! Thank you for sharing that. I rated it up and started to follow you, hope to see you in my list of friends too!

Jeff


chinemeremz profile image

chinemeremz 5 years ago

These days, with the birth of web 2.0 with so many super web apps pervading cyber space, online marketing advertising cant be any better than this. With micro blogging sites like twitter et al, and face book "import your blog" feature: this has really brought advertisement closer to the target audience. Your info is cool, but needs a little updating to meet the needs of today's online marketing audience, as the web changes every day, and what works today might not work tomorrow. Thanks once more for sharing.


whytrends profile image

whytrends 5 years ago from Bangalore

Great article. But what about Banner Exchange and Link exchange also has importance.


beccas90 profile image

beccas90 5 years ago from New York

PPC on Yahoo has now been moved to Microsoft Ad Center.

One thing not mentioned is the use of PPC to help with your conversion at your web site. PPC let's you rapidly tailor your pages for best conversion, so you know you have a page that will convert for organic traffic as well. Then you can disable PPC if it's not profitable.


denise 5 years ago

cool info- any more comment on how to run a successful media campaign


guaranteedseotraffic.com 5 years ago

The key is to monitor and track everything so that you know what converts to leads and sales and what doesn't.


CARA BERIKLAN DI INTERNET 5 years ago

i use social media marketing such as facebook


Maryland Web Design 5 years ago

You are right about most of the SEO out there is overstated...It is still a lot of work and always should be kept simple.

Good post


floodlightled profile image

floodlightled 5 years ago from China

Is there any free way to promote a company website?


Paul Edmondson profile image

Paul Edmondson 5 years ago from Burlingame, CA Author

HubPages, Twitter and Facebook are all ways to promote a business where the only cost is time. Let's say you're a plumber. On HubPages, you can create pages about fixing drains, removing toilets and you can answer questions in the QnA section that builds your reputation. While it's important to have a website, you want to think of advertising online as building a reputation.


Jeff_McRitchie 5 years ago

What a terrific overview of Internet marketing. Thanks for posting it!


floodlightled profile image

floodlightled 5 years ago from China

Hi Paul, thank you so much for replying me. I got the ways. I would learn more from you. Really thanks.


Super Fast Guides 5 years ago

Helpful, clear advice. Thank you.


ournote2self profile image

ournote2self 5 years ago

Thanks for the advertising insite. :)


craig 5 years ago

internet marketing is one of the very effective tool in advertising your business,blogs and other e-commerce related sites.


Barbara 5 years ago

Thanks. Totally agree that the natural SEO puts one at the mercy of search engines... now to figure out a new course of action.


dodonet profile image

dodonet 4 years ago from LONDON

Thanks for sharing this important information. Will be keeping in taw with you :-)


nityanandagaurang profile image

nityanandagaurang 4 years ago

seo is very good way to increase your site traffic,in seo promotion through social networking site is very important Because through it you can directly interact with user.


dslrtips profile image

dslrtips 4 years ago from Evergreen Manison

though this was written about 5years ago, still gives a nice overwiew


PRAKASH 4 years ago

Dear Paul

Thank you for your wornderful informations


freemarketingnow profile image

freemarketingnow 4 years ago from California

Clear and to the point! I like PPC. I also use Goodreads and Facebook PPC to help me sell my ebooks! It has worked really well for me.

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