Idea for a Low Investment, High Income Business Start Up

Many people, even just in a moment of daydreaming, wonder if they could start their own business. Some of those people might want to do this very badly, to quit their day job and be their own boss. Or, perhaps those who are a little more cautious might wonder about a small business they can start slowly and build on, while keeping the security of their ‘pay the bills’ job. That is...until the new start up business becomes successful, a high earner and they find themselves coming under the title, Entrepreneur.

I stumbled across a start up option that might suit all of those groups. There is a new business model in Europe that is finding itself making money hand over fist. From my research it seems this started somewhat accidentally – beginning with the invention of a new weight loss machine (I know, I hear you groan, but stay with me here) that is, essentially, a recumbent (laying back) exercise bike combined with infrared heat. HOW they came up with that I have no idea, but someone had the lightening bolt of inspiration and created the Perfect Forms Sun 400 Infrared Exercise Bicycle. What happened next probably even surprised its inventors – people who used the bike started dropping weight like crazy. The weight started to melt away – pun intended. From a business point of view this was a huge triumph – the customers were so happy they told all their friends so they came to use it, and it quickly became apparent more machines would be needed, and fast.

Jump ahead a few years and there are several studios being run by the inventors, and each one is having the same results – both in terms of weight loss for clients, and in terms of cash flow for the business owners. Luckily someone had the foresight to document what was going on. Clients had their measurements and photos taken before and after, as they progressed and saw weight loss success. It’s easy to be cynical about this because of the doctoring and crap we see on TV but I’ve seen the photos and each one has a name and address attached to it. Documented, proven results. Average loss for ONE 45-minute session is 0.5kg! Which probably explains why average usage (running capacity of the machines) is at 90%.

For the potential business owner, to get in on the ground floor would be a coup. For under $100,000 you can start a small exercise or weight loss studio with 2 or 3 machines. If you were to start even smaller, in your home or rec room you could even start with just one and build from there, and lower your investment considerably. Whatever the case, there is no special training required, in terms of power / electricity it costs under 50 cents an hour to run, and the average return on investment period (money you’ve spent on the machine is earned back) is 4 – 6 months. For those new to the business aspects of getting free of your salary job, that is an amazingly short amount of time to get back the money you’ve put into something.

So let’s do some math. In Europe where the Perfect Forms Sun 400 was invented, they are charging roughly $60-$90 per 45-minute session. Let’s use the median and say $75/session. If you had one machine and had 5 clients use it for 5 days a week, that would being in a gross of $1875 in a week, or $7500 in 4 weeks. Now, if you had a small studio with 3 machines, that would be $22,500 a MONTH. And that’s just with FIVE clients. Most people might want to be open 8-10 hours a day (8-10 sessions) and maybe even 6 days a week which, using our $75/session could mean a potential, and very desirable, $15,000 a month. Imagine if you lived in an area that could support the $90/session...or even $110 like most spa-type treatments seem to cost!

Now, the cautious are thinking, “But you can’t guarantee you will run at full capacity, or even the 90% average they have in Europe.” This is true however, at even just half capacity, so using our model of 5 hours a day and 5 clients, let’s calculate the lower rates. Let’s say you only get 2 people a day, 5 days a week. That’s still $750/week for one machine, or $2250 ($9000/month) for three machines. Who can’t use an extra $9000 a month!

The cynical will be wondering, “If it’s so great, why aren’t YOU ordering machines and trying to earn money with it.” Oh I will. I will! I already have a business plan in development, and I will be starting my first studio before the end of the year. You can count on it! Just remember, you heard it here first!

You can learn more and make an order via the global sales rep site:

www.InfraredMotion.com or call them at: 1-360-566-2980

Good luck and feel free to contact me if you have any questions or want to know how my studio fares as a start up!