Free Keyword Research Tools
research tools are software tools used to discover new long
tailed keywords and their potential. If you are wondering what a
keyword is, it is a word or words used by a web surfer to search for
your product, service or website. For example, if you have a website
selling shoes, your keyword would be "shoes", and you would want anybody
who types in "shoes" in a search engine to be able to find your
As you might have guessed, there are probably millions of websites selling shoes, and it is highly unlikely that your website would be featured in a "shoes" search. Which is where long tailed keywords come into play, and the tools which are used to research these type of keywords are what this hub is about.
Long tailed keywords are words like "just the right shoe", "women's hardy shoe" and "cheap women's size 13 shoe", which a surfer looking for shoes might enter into a search engine, and for which you might have a fighting chance of ranking well in the engines. The tools featured below are very handy in discovering long tailed keywords, and all are free.
Wordtracker's Free Keyword Suggestion Tool
This free Wordtracker tool will generate the top 100 long tailed keywords for a keyword that you enter. For example, if you enter "shoes", the tool will generate related keywords like payless shoes, dc shoes, nike shoes, etc. Along with the keywords suggested, Wordtracker will also give you the number of searches for the keyword in their partner search engines for the past 365 days.
Trellian's Free Search Term Suggestion Tool
This tool essentially performs the same way as the free Wordtracker tool described above. Data for the keyword results are taken from over 200 search engines world wide. But you are also limited to 100 keyword results for the free version of this tool.
Google AdWords' Keyword Tool
This tool is used for generating keywords for your AdWords campaign. Of course, you can also use it for keyword ideas. In addition to giving you keyword ideas like in the tools listed above, you can also view the estimated cost per click of an AdSense ad associated with that keyword.
A thesaurus is usually not recommended as a keyword research tool but I would suggest you look into its potential to suggest additional keywords. Taking our shoe example, a search on the thesaurus yields words like "footwear", "clog", "footgear", "moccasin", "sandals" and "penny loafer", which might turn out to be great starting points to look for new long tailed keywords.
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