Can anyone tell the actual usage of google alert and how it help to track website ?
Not quite sure what you are asking here Swati... could you elaborate more?
Google Alerts allow you to receive notifications when certain strings of text appear in newly crawled and indexed Google search results.
For instance, I have a Google alert on my name "Susannah Birch" and typing it here will likely mean I get an email notification in about 24 hours about this thread.
People use it for a variety of things, including strings of text from their articles (to check for duplicate copies), watching the latest trends and tracking good/bad reviews about their business.
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