Given the way in which the HubPages advert income seems to keep diving this is a very interesting report about VIEWABILITY i.e. whether adverts ever get seen - from Quantcast.
I guess it seeks to address the age old question of people spending a fortune on advertising but not knowing which bit is 'doing the business' - or indeed which sites work best!
https://info.quantcast.com/rs/516-DGM-3 … -wp-en.pdf
Their email to me suggests that it is based on
* three years of experimentation, testing and development on viewability
* analysing, on average, five billion impressions per month across over 10,000 publishers on every major RTB exchange.
The report is VERY TECHIE - so for nerds only! (We know who we are!)
"This guide explains everything marketers need to know about viewability including its definition, the state of viewable inventory and how viewability impacts performance.
1. How viewability is defined, measured and optimised
2. The hard truths of viewability
3. How viewability impacts performance
4. Five key viewability questions answered"
One very interesting conclusion is that "above the fold is a very poor proxy for viewability" i.e. they acknowledge that people scroll fast past the adverts!
by paradigmsearch3 years ago
Wasn't the thing 113 or some such thing a few days ago?It's now at 102.https://www.quantcast.com/hubpages.com?country=USGoing back to double digits would sure be nice...We just might have a pleasant week ahead.What say...
by Buildreps14 months ago
Just checked it on Alexa.com, and realized which (alleged) effect the Panda updates of Google has on traffic. Although I'm still happy with the traffic my Hubs have, are the foundations increasingly eroding. Are there...
by Sean H2 years ago
I was wondering what age group of writers/readers in HubPages is the most dense. I'm asking out of curiosity but also knowing this kind of information might help out all hubbers in creating articles to target that age...
by Person of Interest17 months ago
Jeez, I check my stats this morning and it's a disaster. I run to Quantcast and discover it's all of HubPages and not just me. What the heck is going on? I even rushed to a calendar website to see if there was something...
by paradigmsearch3 years ago
.https://www.quantcast.com/labs/real-tim … bpages.com.Don't know how long this Quantcast, real-time, lab link will last...
by Beth LK5 weeks ago
I have posted several questions recently as I try to decide if I will write "for" the HUB or write and post on my own domain site.I can see pros and cons for both. Hence my reason for asking several questions...
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