Examples of pages that are likely to attract people who want to buy, versus pages that attract people who only want info:
Best Ballet Shoes for Beginners.........History of the Ballet Russes
Equipment you will need for Hiking in the Rockies.............Best Hiking Trails in the Rockies
Supplements for Older Cats.........Looking after an Older Cat
Gifts for Athletic Kids.........How to Encourage Kids to Exercise
Top Ten Board Game for Seniors......How Board Games can help Seniors
In each case, the first title signals a page that should suggest specific products with Amazon ads to help readers find the products, the second title suggests a page with helpful but non-product related info.
Well done, Will. Getting people to randomly click on ads while browsing a general information article is tough sledding. Plus, while I am trying to build authority with my audience about things we equally have passion for, I try to keep it real and not carpet bomb them with Amazon ads. Perhaps when and if I get a little Google juice going I will indulge a little more.
Those are excellent examples you've listed. I think it is easy for us to forget that in order to sell, we don't need to tip toe around the fact.
My only concern would be when someone expects to find a list of potential games for grannies, we could come unstuck at the amount of Amazon links per hub. Somewhere in the back of my mind it is one link for every 300 words. (please correct me if I am wrong.) I think with the reins tightening it could become even more stringent.
I do understand that although we want to sell, we don't want to go down the Squidoo route and have a site full of sales pitches.
Very excellent examples, Will. Thanks for posting this.
I'd have to say that my single most productive ad ($ wise) is on a hub about a specific car repair, and the title reflects that. No mention or indication of selling anything; the Amazon ad kind of hits the reader out of the blue. It is also for a very difficult to find part necessary to do the job and likely because of that I've sold dozens of the things at $150 a pop (price, not commission). I have several "how to" hubs that use this strategy, and it's not always necessary that the product be unusual or hard to find - just that it be necessary to accomplish what the reader is known to want to do.
On the other hand, the most effective hubs ($ wise) are those that clearly indicate there will be items for sale. Several ads for different things, but buying those things is why the reader is there in the first place and that's what makes those hubs effective with multiple ads per hub.
So it can go both ways. A clearly sales oriented hub attracts readers ready to buy, but even a single ad for something very necessary to accomplish what is being discussed can also work well. I've even sold things that are readily available in a dozen locations within a 5 mile radius of my home without being indicated in the title; apparently not everyone lives in a metropolitan area or is willing to go to a store. Maybe "Prime" from Amazon helps there - I know I'm more willing to buy Amazon when I know I'll have it in a couple of days instead of a couple of weeks.
There is always an outlier that proves the rule, lol.
I am guessing that the people who visit your page are desperate to buy a specific thing to fix a specific problem.
I can pretty much guarantee that people who visit a page like the 'The History of the Ballet Russes', do not want to be sold a tutu.
It's not so much that they're desperate to buy something, it's that they are desperate to fix a problem. And I present a solution that requires a specific "something", conveniently right there in the Amazon ad next to a description of how to use it to fix their problem.
But it only works when the reader is willing to not only buy, but to apply the solution I present. Overall, the more productive hubs are those that are intended to sell something (as per your examples), not give "how to" instruction. Individual ads don't produce as much income that way, but the hubs certainly do. I just don't do many sales hubs because I hate writing sales copy and refuse to advertise anything I haven't used and liked.
Good info on this thread. Valuable for those interested in making money through Amazon, even through their own sites.
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