how does the media affect us

what is media?

Media is a medium tool used to transmit mass communications to a larger audience or market.Up until the 20th century the main source of information were TV,Radio,Magazine,Newspaper and lately the Internet.These mass Media plays a big role in our life.

how it affect us

There are still so many people that will insist that the images on TV and words and picture in Newspaper are not responsible for the problems of the society.The media is a good source of information and entertainment.in this first section i will talk about how the media affect our awareness,knowledge,attitude and behavior.you will see how the people turn to media to learn about Moral ,Values and interpersonal relationship from the media.

how it affect our awareness and knowledge

the media give us a perception of various culture,religions and believes.These help the average person to identified himself and others.it show how people live like,what they believe in and describe the society.For example most media portrait most middle eastern Arabs as terrorist.they describe their ways of life as not conform with the principle of democracy.But the truth is we do not know anything about their belief.Most television viewer consider Arabs as terrorist because of the way they are portrait in the news.Heavy usage of these image may result in the cultivation of this perception.News that we get from certain media contradict the real society.You have to actually understand their religion and believes in order to make a statement about the person or the society.


how the media affect our attitude and behavior

The media have a great effect on the society and in our life experience.We sometimes try to apply these concepts to our everyday life.Teenager like to watch TV shows about Love,fashion,Relationship,Violence,Speed and many other things.When older people watch things about Food,Health,workout,antiques and news from the world. In TOGO (west Africa) there is a TV show that air every Thursday evening at 8 o'clock.when you go around all the houses in the country at that time everybody is sitting and watching that series.I do not recall the name of the series but it just impressive how a simple TV show can gather so many people at the same time.This affect everyone behaviors at that particular time.

Media can be a great source of wisdom and knowledge but we should realize it''s impact on our society,our family,our kid and our self.

Comments 58 comments

prasetio30 profile image

prasetio30 7 years ago from malang-indonesia

Those media help us to know about the recently news and we know what happen around the world. Just think it positively.


You really wanna know??? 6 years ago

There should be a (Space) between every . and the next letter, for example: The media have a great effect on the society and in our life experience. We sometimes try to apply these concepts to our everyday life. Teenager like to watch TV shows about Love, fashion, Relationship, Violence, Speed and many other things.


frasam 6 years ago

good but there should be some awareness


Emily  5 years ago

that was stupid the media is not a good thing its bad it kinda hypnotizes you and really do you want that???


5 years ago

Not to mention poor language, I think to say that all media portray Middle East as terrorists is a bit too strong of a statement. In general, sure, media has an impact on our life, but it is not straight forward as the author of this text may assume. Especially when it comes to behaviour e.g. violence, very little effects have been proven so far. Why? Because its a complicated relationship and some effects may actually be better explained by other, larger concepts, such as the culture we grow up in, our social interaction, environment. So as much as I agree that media do impact on perception, knowledge, attitudes and beliefs of many things I would be far from certain of its direcet impact on people. I mean what are you trying to say by this? This is like saying that people are undiscerning sponges, not selective, take in all that is given to them? That is simply not true as very little of external stimuli we receive daily is actually incorporated into our memory, and knowledge (schema - network of what we know about certain things). Vast majority is rejected, as it is incogruent with exisiting set, we are also inatentive to many messages. So even though millions are spent on marketing and TV commercials every year, we don't know how effective they are. Sure they generate awareness, but can we be certain that its the TV commercial of some product that made you buy it? It might have been a combination of many factors. All that Im saying is that the relationship is far from clean cut.


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