Article Spinners are aimed at website owners, SEOs, authors and anyone else who uses article syndication or press releases as an online marketing strategy. Those promoting Article Spinners claim that the software can generate or ‘spin’ unlimited versions of an original article. Indeed, if you are willing to accept the dubious quality they churn out and care little for your reputation as an author or copywriter, that’s exactly what they do.

In a previous article I voiced my opinion as to why I thought Article Spinning was a flawed concept. It seems I am not alone in my concern. The Wikipedia definition is quite damming:

Article spinning is a search engine optimization technique by which blog or website owners attempt to manipulate their rank on Google and other search engines. It works by replacing elements of articles plagiarized from other websites to avoid being penalized for duplication.

Although article spinning may, at least for now, fool the search engines, it produces pages that are of poor quality for humans to read.

Source http://en.wikipedia.org/wiki/Article_spinning

Since writing my original article have had the opportunity to ask some of the people behind the biggest and best known article directories what they thought of article spinning. Here is what they had to say on the subject:

Guna Seelan: www.submitinme.com

“A blog or website that takes a feed from a particular category of ezinearticles and a couple other article sites might become filled with spun articles which will eventually force the blog owner to cancel his syndication from multiple directories.”

“An article that is spun 25 times and submitted to ezine alone will create a big issue in the future and is highly unethical. This will kill the purpose of Article Directories and will mark the death of them. As thousands of articles are submitted every day, it will be next to impossible for even ezinearticles to monitor the spun articles.”

Guna makes two very interesting points. I find it worrying that a product supposedly designed to help with the distribution of articles might hurt the sites and resources that it depends on.

Mel Strocen: www.goarticles.com

“I expect that as long as article marketing is effective for acquiring traffic and backlinks, article spinning will remain a problem.”

Mel went on to say “At this point in time, however, we find that the biggest problem is plagiarism, copyright violation and article spam. The latter is the most common. Typically, article spam takes the form of short submissions ranging in length from 50 - 200 words and is nothing more than site links or a short advertorial.”

This seems to reflect comments I have seen posted in the forums by Hubbers who have received duplicate content warnings because their hard work has been stolen and placed on other sites. What you are seeing are those works that have been scraped or copied word for word. However, there may be other spun copies of your work out there which remain undetected and  are being passed off as someone else’s work.

I understand that many authors use Article Spinners to rewrite and reposition their own work in order to escape duplicate content filters. However, it’s my experience that syndicating the same article, untouched and un-spun, produces the results I need by way of achieving rankings and passing link juice.

SEO Scotland: Promoting business online with professionalism and integrity.