We're happy to welcome A&E Television Networks (AETN), one of the largest cable programmers in the US, as our newest inventory partner. Through our partnership with AETN, advertisers will be able to target History International through the Google TV Ads system and reach over 55M homes nationwide. Hailed as one of the fastest growing cable networks, History International brings cutting edge content focused on historical events through shows such as Rome: The Rise and Fall of an Empire, Battle360, History's Turning Points, and Lost Worlds -- to name just a few. Advertisers can target exciting shows that bring a core audience of educated and affluent males aged 25-64 who are interested in historical events and global affairs. A&E Television Networks joins our growing partner list including DISH Network, NBC Universal, Hallmark Channel and nearly a dozen others, enabling advertisers to target 98+ networks through Google TV Ads. To learn more, please visit us at www.google.com/tvads. Posted by: John Saroff, Strategic Partner Development, Google TV Ads

What if you could have a custom TV campaign created for you in minutes that optimally reaches your target audience? We're pleased to unveil Campaign Builder, a new Google TV Ads feature which enables advertisers to create targeted campaigns in just a few minutes. (Click on the image for a full-size version) To get started, navigate to Campaign Builder underneath the "Add Targets" tab of any TV campaign. Then specify your target audience demographics, interests, and/or Nielsen PRIZM clusters. Campaign Builder will produce a comprehensive list of dayparts and TV programs that reach your specified audience in the highest concentrations. What's more, the tool will automatically set strategic bids to increase your likelihood of winning optimal targets and spending your budget. After that, one click is all it takes to port the selected targets and bids into a newly created campaign that can begin running immediately. Could creating effective and strategic TV campaigns get any easier? Log in today to give Campaign Builder a try. Posted by David Wurtz, Product Manager, Google TV Ads

At Google TV Ads, we're constantly working to improve our platform to help advertisers find and target the right audiences. To this end, we're proud to announce a partnership with Nielsen's PRIZM lifestyle segmentation product, yet another feature which allows advertisers to hone in on the right audiences with Google TV Ads. This partnership brings more layers of audience data to our existing targeting tools. In addition to demographic and interest dimensions from Nielsen and Equifax already available in our targeting tools, advertisers will now be able to layer on PRIZM segments to find their audience on TV through Google TV Ads. PRIZM categorizes US households into 66 unique segments, using attributes such as lifestage, income, social group, home ownership, employment, and education. Sample PRIZM segments include: New Empty Nests – with their grown-up children recently out of the house, New Empty Nests is composed of upscale older Americans who pursue active–and activist–lifestyles. This is the top-ranked segment for all-inclusive travel packages;New Homesteaders – young, middle-class families with comfortable, child-centered lifestyles; and Young Digerati – the nation's tech-savvy singles and couples living in fashionable neighborhoods on the urban fringe. How does it work? Advertisers simply select a PRIZM cluster in the Google TV Ads interface, and receive recommendations on which TV networks, dayparts, and programs are popular with that cluster. Advertisers can then add the media they'd like to target and air ads within 24 hours of building a campaign. (Click on the image for a full-size version) This extended relationship between Nielsen and Google complements and builds on our existing audience targeting tools and offers advertisers better targeting capabilities. We hope that all of these tools and data sources will help advertisers target their TV Ads more effectively, while allowing inventory owners to increase the value of their content. Do you know where to find your target audience on TV? Use Nielsen PRIZM through Google TV Ads to find out today! Posted by Bob Meese, Business Development Manager for Google TV Ads

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