Is It Time For You To Hire A Ghostwriter?

If you are a marketer, webmaster, or small online business owner that has been doing it all yourself up until now, hiring a ghostwriter could make the four hour workweek a reality for you.

Outsourcing is increasing in popularity but it only works if you find the right person for the job. Business owners who get to a point where they understand their business and are solid with their business infrastructure but who need more time to expand and grow their business should consider outsourcing some of their tasks to qualified professionals - like ghostwriters.

You might consider hiring a virtual assistant, an accountant and a copywriter. This way your accounts will be in order, your day to day workload can be reduced, and you can grow your online business with words. Sure, technology is important but the words on the pages of your website are the clincher in terms of converting readers to loyal customers. Hiring a ghostwriter can be a smart move. A good ghostwriter can even write your hubpages for you, or squidoo lenses - hire a hubpages writer or squidoo writer and sit back and see the results!

A ghostwriter who is qualified to write about your niche could do a lot of things including:

• Write website content
• Ghostblog for you
• Ghostwrite e-books and special reports
• Write high quality press releases
• Craft brochures or whitepapers
• Help you with your article marketing
• Write high converting sales letters
• Write newsletters for you
• Write your pay-per-click ads
• Write your autoresponders
• Write hubpages
• Write Squidoo lenses
  
• And more

Regardless of your niche, you can find a ghostwriter that can match your needs and fit seamlessly into your business model so that you can:

• achieve work / life balance
• increase your results
• expand your business

A lot of webmasters, internet marketers, and small business owners struggle to find the time to manage and grow their business without a 28 hour workday. Many of them don’t get the search engine results they want and don’t fulfil the items on their “to-do” list because they simply run out of time. The cost of hiring a writer is an investment but when you look at what you could gain that amount is insignificant and could have a huge ROI for you.

1. You don’t get all your to-do items check marked by the end of each day
2. You spend too much time writing and not enough time on growing your business
3. You have blogs but have no time to update them
4. You don’t have time to add content to your site, write press releases, write a newsletter, etc.
5. You have plans for your business but no time to execute those plans because you are busy writing articles, blogs, press releases, etc.

It might be time to outsource some of your writing work to a qualified writer who can not only ease the burden of your to do list but who might also be able to help you make more sales because:

• Your website / blog will be regularly updated
• Your press releases will be out, driving traffic to your site
• Your article marketing campaigns will be bringing in more site visitors than ever
• Your search engine rankings will be better than ever

It can seem like a tricky proposition to find someone qualified to write on your behalf. After all, you want to be sure that everything with your logo on it is something you’d be pleased to have your name associated with. Finding the right ghostwriter is essential. If you hire the wrong person, you won’t benefit at all. Don’t let the fear of failure stop you from trying, though. Many professionals who have achieved the four hour work week achieved it through trial, error, and a learning experience.

When you decide to take the plunge and hire a ghostwriter you invest in the services of a qualified person who can give you all sorts of offerings. You’ll find overseas writers who will work for cheap but probably won’t be able to understand your business. You’ll also find content mills who churn out large quantities with very little attention to the details that make your business unique. You’ll also find that there are professional copywriters and copywriting agencies that will take the time to prove to you that they can be an extended team member who participates in your success through crafting the right words for your needs (like my company).

Take the time to determine what you need and take the time to find and hire a copywriter that will meet those needs. It’s wise to start off with a small order to see if you and a writer are a good fit. To develop a good working relationship you’ll need to be able to communicate effectively with one another and develop a rapport. You’ll also need to establish timelines for projects, payment policies and best business practices that help you both work together well. A synergy is needed between two people who want a successful outcome and although some professionals have to test the waters a few times before they find and hire a copywriter that turns out ot be the right writer, others find the perfect match on the first attempt.

So, whether you’re ready to outsource a whole bunch of work to a copywriter or want to try a small project to see how outsourcing fits, it’s wise to consider the cost of doing it all yourself. How much more money could you make if you freed up some of your time with tasks that could be handled by a professional by deciding to hire a ghostwriter? The answer could be very exciting!

by Julie-Ann Amos, professional writer, and owner of international writing agency www.ExquisiteWriting.com

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