Google AdSense is a popular way that many Web sites and blogs earn money. While it seems that everyone and their brother is using Google AdSense, not everyone is making the amount of revenue possible with this powerful tool. Here are 3 ways in which you can start increasing your Google AdSense revenue: 

1. Content (focus) is still King. Google AdSense displays ads on your site that relate to the keywords it identifies and picks out from your Web pages and blog posts. This makes sense, since Google AdSense is assuming that people reading your content may be interested in buying the products discussed in your posts. Therefore, if you are going to start a Web site or blog about lawn furniture, then keep all posted content focused on lawn furniture. Don't veer off into restaurant reviews or sky lights. By making a primary focus to your content, you provide a useful service to those readers who are interested in the specific content of your Web site and/or blog.

2. Choose your keywords carefully. You may have several keywords in mind for your Web site or blog. How do you choose the best ones- meaning, of course, the ones that will make you the most money? A free keyword analysis tool can be located off of Google's AdWords site, under the Tools tab at https://adwords.google.com/select/KeywordTool. You may put in a keyword or keyword phrase here, then let the Analytics do the work of selecting the most lucrative keywords. If you already have a Web site or blog, you can submit its URL and obtain keyword analysis information. Based on this information, you may wish to rewrite your Web content in order to utilize the highest-paying keywords. Google AdSense will then latch onto these higher-paying keywords and focus the ads around them. When people click on your ads, Google will pay you a higher revenue based on the higher paying keywords.

3. Increase the number of visitors. Most visitors on your Web site or blog are only coming to read your content rather than to make you money. Generally, you may estimate that only 2% of your total visitors will ever click on Google AdSense ads. Even fewer will actually make a purchase off of your Web site. This is not necessarily a bad thing, but it does tell you that you need a LOT of traffic in order to make a good amount of money from your content. How can you do this? By keeping your content fresh and relevant. For Web sites, you will need to post new content at least once a week. For a blog, you should post at least once a day, if not more. Also, consider submitting your site to RSS feeds, social bookmarkig sites, and even sending out e-mail newsletters. This way, you will have people continually coming to your site and even returning.

Bottom line: Google AdSense is a great way to make money. However, like any tool, you need to know how to properly use it in order to gain its maximum benefits.