Copywriting Work Found Through Hub Pages
The only way to get my husband to broadcast one of my hub page articles was to write about him and his motorcycle. Sad but true. Oh it wasn’t so terrible; we actually bonded over his lengthy interview. I learned a little bit about his motorcycle, and I had the opportunity to poke a little fun at him in the article!
Well, I am happy to report that this approach has paid off. Since deciding to venture out as a freelance writer, I now have an ongoing paid writing job working from home.
It turns out my husband’s co-worker forwarded the link to my article along to his wife. His wife read the aforementioned article, as well as my other articles, and as a result, she approached me about doing some copywriting for her. In one conversation, she mentioned that she liked my article about relocating to North Carolina from New England. This was my only article written in response to a request for a Hub. Perhaps this approach has paid off as well. If left to my own devices, that article would have never been written, by me, anyway.
The LONG Road to Amazon Best Selling Author
I admit, my new employer and I were already acquaintances but had never worked together in the past. Meet Jane Doiron.
Jane is a full time Elementary school teacher and busy mom of two teenage boys, which is amazing in itself. Jane has also done something that someone like me has only dreamed about doing. She has written and is in the process of publishing a book! Jane has written a wonderful cookbook, “Make Ahead Meals for Busy Moms.” She is currently in the process of publishing her book through Outskirts Press. As we all know, if you have the money, you can publish anything you want, but that doesn’t mean you will instantly become a best-selling author. Jane is well aware of this and has invested in a comprehensive course on becoming an Amazon bestseller. Through a well developed Amazon bestseller campaign, Jane will have a systemized approach to selling many cookbooks, gaining valuable visibility, and all the while, she will rise to the top of the Amazon charts within a short amount of time.
Jane has accomplished so much already. She managed to write a cookbook, while working full time and taking care of her family. I have no doubt that, through her determination, her unique cookbook will indeed become an Amazon bestseller.
The process of developing a powerful foundation for her book to become an Amazon bestseller is more than a full time job for just one person; and, now that her book will be published this summer, her Amazon Bestseller campaign has officially begun.
There is a laundry list of items she needs to accomplish through Amazon alone, and time is of the essence. In addition, Jane needs specifically designed web sites, written sales copy, a series of follow up email messages, written media releases, written blog tour information, written event and follow-up promotions, and the list goes on. I will highlight only the projects that I am currently involved in here.
Many people start off with their own websites, are already established as an article marketer and expert, and then write a book. In Jane’s case, the book came first. One of the first steps to becoming an Amazon bestseller is to create your own websites in an effort to market your book and to build an on-line presence. Where there is a website, there must be website content. My first writing project for Jane was copywriting the content on her website homepage.
With the website up and running, Jane needed to automate her website with a shopping cart program. This program will allow her to set-up her book to sell on her website, to distribute her newsletter, and to automate her follow-up communication to continuously market to her visitors and customers.
Jane was excited when I told her that I was already somewhat familiar with the automation software that was recommended to her. Before venturing out on my own, I was employed by a virtual assistant’s company and I had recently ghostwritten several articles and uploaded them into their shopping cart system for broadcast. Through that experience, I was able to help Jane get her autoresponders in place and integrated into her website.
For her ezine (newsletter), she needed the appropriate header. Using Adobe Photoshop I set-up a nice header for her newsletter. However, I have since written and formatted the newsletter in MS Publisher for a more professional appearance.
Articles, Articles and more Articles
Article marketing is an essential marketing tool for an author like Jane. Articles distributed to online directories can help to increase her website activity and her credibility as the expert author that she is. While the book took years to develop, Jane has only months to write the many articles that coincide with her cookbook. As Jane is also a full time teacher, she needs help to write all those articles, as well as the other copy that I mentioned. These are my current writing projects.
From cradle to grave, I am thrilled to be involved in Jane’s
Amazon Bestselling Cookbook Campaign, and I have Hub Pages to thank. I hope to pick up a thing or two along the way, so when the time comes to write my own book, the marketing will be a piece of cake!
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