Publish Online With Lulu - Online Book Publisher

In the year 2014 - one publisher name reigns supreme as THE Self publisher. It is a website on the internet and it is a dream to use. It might even replace conventional businesses some day. It is the answer to many writer's dreams. Online Self Publishing has arrived. It proves that the World Wide Web is a great Leveler. For all the writers out there who have yet to publish an actual book, and who may have been rejected by a publisher or even an editor, there is always LULU.COM. Now writers can publish online, and delete the many middle-men of the publishing equation.

Online book publishing has here to stay. With Lulu, you submit your Manuscript in MS Word file format, then if you have some, upload your graphics artwork for you cover. Pick your title. Write the blurb for the back of the book. If you like, even include the barcode info for the book if you want. Choose the look of the book, do you want a paperback? Or a hard cover book? Perfect bound? Simple. Tick the box as appropriate, and then check how it all looks. LULU.COM will give you a pdf of what it looks like. And if and when you are finally happy with everything, having edited your work, and included any illustrations and photos you may wish to include. Click print. Have a credit card handy or a Paypal account . Enter your details. Pay for your work. Congratulations, you are on the way to being self-published.

Wait! Did you forget something? What price is your book? Did you think of a price? You alone are responsible for the final price. How much should you charge for your hard work? £5? Or £5? So, shouldn’t that be at least £10 or $10. Then work out the Post and packaging cost that LULU.COM will charge for mailing it to anywhere in the world. I was talking to a friend of mine who has just done all of this. And even plans to have a PDF version of the book or e-book. These will both be put on sale on the LULU.COM website. And they will be also available for sale on websites like Amazon or Waterstones or W.H. Smith, in the UK. Or with Apple.

The name of the game here is self-publishing. Gone are the days when you could not be published as a writer. Gone are the rejection slips. Gone are the long days and weeks of waiting for an reply from the publisher who may or may not even read the manuscript. Which may languish on a slush pile for an eternity. My friend sent off the payment. Some publishers claim a book can take up to 12 months to get finally published. My friend got 10 crisp newly printed paperbacks from LULU.COM less than 2 weeks later. Now that’s what I call getting published.

Now comes the tricky part. The writer has to tell friends where to go to buy the book. Advertising and marketing is now the priority. Already there are over 100 orders. But this author makes a 72% profit on the sale of each and every book, after cost of manufacturing and postage. That part really amazes me. You can charge whatever you like – after LULU.COM gets its cut first. A typical book in paperback can be printed for about $5 depending on the page count.

My writer friend has ordered some copies of the book to submit to some reviewers so she can get feedback and critiques from others. She will add their positive remarks to the back of the book as time progresses in further editions of her book. Boy, she really has worked this out. She is planning a large marketing plan – most of which will be done on the internet, to save money. She intends to use other people’s web pages to help get to audiences and readers and she is targeting writers groups and Book clubs. She wants to get the whole thing published successfully using the internet to make her money. She has set herself a target of $25,000 for one year of sales. She is sure she can meet that target. And having an ebook version of her book will be another earner for her. Lulu and Amazon are a major part of her plan to earn money and succeed. The publisher has great pages full of information on how to organise press releases. There’s lots of information on their site. My author friend is planning on creating her own webpage to help promote her book and herself too. There is a page on the Lulu website that has all the pricing details.

So getting published as a book writer is definitely possible. The traditional way, it seems, has given way to another system that is growing very popular with authors. As long as it’s self-publishing and not Vanity publishing, then the writer has a serious chance. Will the online versions be as good as the traditional books that were edited and re-worked to perfection? Or will the internet flood the world with dross? It all depends on the quality of the writing. Thanks to the Internet, and marvellous communities like HubPages, writers can work on their writing skills and hone their talents as a writer and would-be author. Create your Hubs, then tell your friends about them! A writer has to start somewhere.

It is also worth mentioning the new deal with Apple iTunes that is now in place. Apple have now set up iBooks, a new initiative for Apple, whereby writer who are published and sold on Lulu, are now also sold on iBooks. A quick glance for the book "Toss and Turn" by Marifel Dungo (known as blaise25 on Hub Pages) on the Lulu website also displays a link to where her ebook is available for download on the iPad, iPhone, and iPod. There is a slight price difference with ebooks here, but you get the gist of it. EBooks are here to stay. And self-publishing is the new in thing for all budding authors.

Toss and Turn by Marifel Dungo

Are you interested in Hubs like this? Would you be interested in writing Hub Pages of your own? Why not join HUBPAGES and join the ranks of “Hubbers” here like me. It’s free!

Many established writers here are making money from Google Adsense. Check out the Hubs here. It’s a whole community!

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Comments 26 comments

gmodelchick7 7 years ago

Good information to use here I really like this Hub.

sweetie1 profile image

sweetie1 7 years ago from India

Thanks for the information, i really liked the effort you put in writing your hubs..beautifully written

Fatman414 7 years ago

There are lots of websites that cater for authors who want to be self published. Lulu are good because they are regularly checked by traditional publishing companies who are looking for good writing talent. Speaking of such, you have written a good article here. Some samples of their paes would be useful. But I have been to their web page. This is well thought out. Good luck with it.

Cheeky Girl profile image

Cheeky Girl 7 years ago from UK and Nerujenia Author

To Gmodelchick7:

Thanks for the comments! Happy to oblige!

To Sweetie1:

That is very kind of you, sweetie1. Well, I ama fan of Lulu on account of my friend who is self-publishing her book. It opened my eyes to the enormous possibilities for all writers - especially thiose who may get rejections. It proves there is another way! Thank you!

To Fatman:

Yes, there are a good selection of them, but LULU seems to be just totally out there in a class of its own. I eve downloaded the Pdf of the article on how to market your book. It's prices were better than most. A starter cost of $2.50 per book! Gad! You charge $6 or $8 for each book if you like, and pocket a lot! Multiply by 1000. It's an no brainer!

Dolores Monet profile image

Dolores Monet 7 years ago from East Coast, United States

I always thought that self-publishing was kind of pathetic, but nowadays, what with the marketing opportunity offered online, it's a different story. I hope that your friend's plan works out. If she is successful, maybe the next book will be picked up by a 'real' publisher, and she can make 75 cents per book.

Cheeky Girl profile image

Cheeky Girl 7 years ago from UK and Nerujenia Author

To HealthTip:

I really have laughed at this comment from you! Yes, I think you might be one, but you make me laugh, and I figure you are harmless! I would probably buy that book! You have a great sense of humour, and a great history here at Hubs. I read the previous Hubs, they were very funny! That irish humour is great! I have to work from Dublin a lot, in the course of my work, and it's cool. You and Roddy Doyle would get along like anything. You should have your own magazine or newspaper articles as well as net published articles! You really have a thing for pirates! : ) Oh, and I enjoy reading your Hubs! Thanks! (I'm not sure if that guy is a member here, is he?)

To Dolores:

I really think the rules are changing. The person I referred to in the hub was rejected by a publisher in the Uk. If it works out for that author, I might follow suit, and dive in!

Sammy D 7 years ago

Excellent page, could you write about the kindle 2 as I am interested in this also.

Cheeky Girl profile image

Cheeky Girl 7 years ago from UK and Nerujenia Author

To Sammy D:

Thanks for commenting here! The Kindle 2 is a dream gadget that I love and may buy some day! I can already read eBooks with my Laptop, and mobile phone and I am happy with that. It is full of really good features. It would certainly make a good Hub page subject!

billips profile image

billips 7 years ago from Central Texas

Well done - great information to have - surprising how many people are publishing their own works today - B.

Cheeky Girl profile image

Cheeky Girl 7 years ago from UK and Nerujenia Author

To billips: Thanks for the comments, always appreciate your views. I'm planning on self-publishing myself some day - gonna cut out that middle-man!

published author 7 years ago

Don't worry about people who say that self-publishing is a cheesy and cheap way to get viewed by your book reading public, anyone who uses hub pages to write and speaks against self-publishing but self-publishes here is just not understanding the reality. Digital media is here to stay. I admire anyone who does it and I thank you for writing about it. They are good [lulu] and there are others too. Well done.

Cheeky Girl profile image

Cheeky Girl 7 years ago from UK and Nerujenia Author

@ published author: I am glad you say that cos I believe the net can truly change the rules in some people's favour! Sure appreciate your comments here!

forlan profile image

forlan 7 years ago

Your hubs is very good. It is easy to make e-book with LULU. someday I will make some e-boook. what is the minimum page for an e-book ?

Cheeky Girl profile image

Cheeky Girl 7 years ago from UK and Nerujenia Author

Hy forlan: thanks for the comments. I think they are the way to go. I entend to oublish with them myself. The best thing to do is check on their site as this limit has changed. If your book is small ie. saddle-stitched, it can be a small number of pages, so far as I know. For perfect bound the minimum is 90 pages, but please check their site as that may also change! They will also let you sell in their site, they get a small take on the price, but it is worth it, considering what you save. You will need paypal, I totally recommend it. Cheers, forlan. Good luck with the book! (I make my pdf docs of any size in OpenOffice, by the way.)


Glenn Stok profile image

Glenn Stok 6 years ago from Long Island, NY

I have published a few books already with Lulu. You've done a great job explaining how they work.

Cheeky Girl profile image

Cheeky Girl 6 years ago from UK and Nerujenia Author

Hy Glenn: wow, congratulations! Well done on getting the books published! Bet that feels like being top of the world, having a few published books under your belt. I am a big fan of Lulu. As a writer, you must find Hub Pages "just the ticket". I hope the hubs are working out for you okay. Thanks for the comments, moi friend. I plan to have a book published with Lulu myself in the next 9 months or sooner. Cheers.

Angela_1973 profile image

Angela_1973 6 years ago

Thanks for sharing this, I bought a book on before and was very happy with it. That is very good to know, not that I am planning to publish a book, but who knows...

Very useful hub!

Cheeky Girl profile image

Cheeky Girl 6 years ago from UK and Nerujenia Author

Hy Angela: I am happy to share, and especially today as I et wonderful news from Blaise25, who has just published a book on, a volume of poetry called "Toss and Turn", and it's both an ebook and traditional book to buy. I have also bought books on, and will do again, and for anyone who is an established writer with god hubs on Hub Pages, it is a great route to take. Writing Hubs Pages will give anyone some god ideas of what to write, and what kinds of writing and subjects are popular.

Who knows, Angela - you might publish a book yet. I am planning a book of romantic short stories - some are here in hub form, and there will be many new ones added. It's a nice mix of the different mediums all working in synchronization and it works. Online publisher here we go!

Take care, Angela!

2patricias profile image

2patricias 6 years ago from Sussex by the Sea

This is an interesting Hub. We are currently publishing a serial story (by Pat) on HubPages, but Lulu could be another (and more profitable) outlet. In the past self-publishing was looked down on as 'vanity' publishing, but I guess these days it could be more profitable, unless your book really is a million-seller one.

Cheeky Girl profile image

Cheeky Girl 6 years ago from UK and Nerujenia Author

Hello 2patricias: I am happy to hear that Pat is currently publishing there! Congrats on that milestone for you guys!! Yes, I am going down the Lulu route, and hoping to get a Lulu published book of mine on the Amazon site to, as there is a tie-in deal. All Lulu books automatically go on the Amazon site - all thanks to a Lulu Amazon deal! Think of the Backlink potential! Heh! Vanity be damned. That argument went out the window a long time ago. Only publishers peddle that stuff nowadays. Today its every writer for herself! Hehehe!

Pat, I strongly suggest heavy web promotion The web is better suited for Lulu as it's an online Publisher too.

tracykarl99 profile image

tracykarl99 6 years ago from San Francisco

Thanks for this useful and enjoyable hub! Very thought-provoking. And I like your writing style - so easy and flowing. Will stay tuned!

Cheeky Girl profile image

Cheeky Girl 6 years ago from UK and Nerujenia Author

Hello Tracy, thanks for checking out my "Getting published" hub. Lulu are a credible publisher, I bought a book of poetry from them by Blaise25 (hub pages writer here), and it was a quality finished book. I can see myself having a book published this way soon. Well I am glad I got you thinking. :) Thanks for the comments on my writing! You're Ace! Cheers! Happy Holiday Season! :D

hinazille profile image

hinazille 5 years ago from Dominica (West Indies, The Caribbean) :D

this is a very informative hub and introduced me to ideas i hadn't yet considered so it was a pleasure to read!! i am a pharmacist so i am thinking of writing a book about common conditions and natural health cures ... do you think this topic would be a good one?

also the profits you are quoting are they realistic or do most people not tend to achieve these numbers?

thanks once again!

Cheeky Girl profile image

Cheeky Girl 5 years ago from UK and Nerujenia Author

Hy hinazille: thanks for reading my hub! Your idea of writing a book about those subjects sounds like a great idea, as health is such a big deal for everyone today! If you have a unique slant or a way of describing health cures or conditions, yes, it might be successful! I am not an expert on health issues the way a Pharmacist might be, so naturally your writing would be health-dominated. If you are a good writer, I don't see what is to stop you writing health books.

The profits quoted are realistic. If a thing is worth having - then it is worth paying for. Make the book good enough and topical enough, and you can easily sell that book. Check any hubs that have titles with the words "health" and "cure" in their title and see how popular they are. If they are well read and widely commented on, that will tell you a lot. As a Pharmacist, you could also check with customers, see would they be interested. Again, research your market. It's useful that you work in that area, so you'd have the advantage on someone writing health books but who lacks your your qualifications or specialty. I wish you look with your publishing endeavors! I hope you get published. Thanks for the comments here!

Megan Coxe profile image

Megan Coxe 5 years ago from somewhere between here and there

Very nice hub on an interesting and very pertinent topic. ebooks are the future. Its time to embrace it! And Lulu is excellent, although I´m sure soon enough it will be overtaken...

Cheeky Girl profile image

Cheeky Girl 5 years ago from UK and Nerujenia Author

Hy Megan: thanks for the comments. Ebooks I believe are the future as they have overtaken all other book sales and they show they people are more prepared to buy an eBook now. Writers who are first time published authors have nothing to lose by self publishing. Lulu may well find greater competition from elsewhere. Cheers!

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