How does G00gle do it?

How has G00gle become the monolithic de facto leader in Internet Search Engine technology? Let us look at what might have happened.

It all started on the campus of Stanford University. Two Computer Science grad students, Larry Throckmorton and Sergei Grin (not their real names - HubPages doesn't pay well enough to defend against lawsuits), happily studied their days away in the California sunshine. Like any other grad students, they wrote papers, derived equations, programmed simulations, and groveled for their advisers. This was back in the early days of what we now call the Internet. People were browsing, sure, but web site selections were somewhat limited. A web surfer looking for, perhaps, a mechanical pencil, found precious few choices. G00gle, Yahoo, and Bing did not yet exist.

Larry and Sergei, along with most Stanford University Computer Science grad students, pretty much had the entire Internet stored in their heads. They knew that pet food was available at Pets.com (but not for long). They were familiar with the fledgling site called Amazon.com, and they were blissfully unaware of the looming glut of squatter sites such as free-vehicle-info.com. They could actually write HTML using Windows Notepad or even Linux vi. As sometimes happens, Larry and Sergei found themselves talking to other humans who were not part of the Stanford University Computer Science graduate school. These so-called 'normal' people soon realized that Larry and Sergei possessed a unique gift for navigating the Internet. The two friends became the center of attention at parties and coffee shops. This may seem hard to believe, but it's true; sometimes they actually did get invited to parties. Anyway, Larry and Sergei were happy to share their encyclopedic knowledge of web sites with friends, baristas, Liberal Arts co-eds, and anyone else who would talk to them. Life was good.

Larry and Sergei had achieved 1980s rock-star status, without the money and big hair. They realized that their time was being consumed with helping people find stuff online. They also realized, to their horror, that web sites were proliferating to such an extent that even their Stanford University Computer Science graduate-trained minds were unable to keep up. Sergei suggested that they formalize their mental database and store the information on a computer. Larry realized, to his horror, that doing so might reduce the number of parties he would get invited to, but he agreed to help his friend with the ambitious project. Their work was a dismal failure because Windows Notepad kept crashing on them.

Read between the lines; you can see the tiny seeds of G00gle germinating.

Try to find this on G00gle, just try.
Try to find this on G00gle, just try.
Gratuitous use of the word G00gle
Gratuitous use of the word G00gle
Gratuitous reference to Hal Licino
Gratuitous reference to Hal Licino

G00gle is born

After abandoning Notepad for Wordpad, they managed to create a useful list of web sites that was the envy of everyone else in the Stanford University Computer Science Department. A new problem arose. Larry realized, to his horror, that the list of sites was randomly arranged. Anyone using the list would have no clue which sites were ranked higher. A new approach was necessary. One evening, after a particularly long party, he came up with a dynamic ranking system that promised to make the web accessible even to people outside the Stanford University Computer Science Department. With great excitement he demonstrated his algorithm to Sergei. Sergei recognized the commercial potential of the algorithm and immediately decided on a name for Larry's work; Throckmorton Rank. Larry was flattered, but fortunately a Liberal Arts co-ed sitting nearby pointed out that the name made almost but not quite no sense at all. She suggested naming the system after Larry's 1960s haircut. After a polite exchange of ideas, but not phone numbers, the name "Page Rank" was born.

Larry and Sergei formalized their algorithm and wrote a really cool research paper that almost no one can understand, but has since become the basis for about 1 zillion SEO companies. Even the less reputable SEO companies use it. While casting about for a name for their new company, Sergei happened to notice that his student loans were coming due. "That's a big number", he thought to himself as he picked himself up off the floor. Thus, the company called G00gle was born.

Having an algorithm, a catchy name, and huge student loans coming due, Larry and Sergei needed only to create a web site to bring their dream to fruition. Being accomplished students in the Stanford University Computer Science Department, they knew they were incapable of the creative right-brained thinking necessary to build an attractive web page. They obviously needed to find external help. They did what any start-up would do; they hired a junior-high school student to create the G00gle home page. And that page has persisted to this very day.

Disclaimer: SEO companies are wonderful and exist only to serve the public good.

Google can see me when I sleep

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Comments 29 comments

dusanotes profile image

dusanotes 7 years ago from Windermere, FL

Thanks, nycomp, for that intelligent and very informative Hub. Don White

psychicdog.net profile image

psychicdog.net 7 years ago

This story sounds really familiar but thnxs for reminding us to wear our tin foil hats.

nicomp profile image

nicomp 7 years ago from Ohio, USA Author

@psychicdog.net: perhaps it's become an urban myth?

Tom Whitworth profile image

Tom Whitworth 7 years ago from Moundsville, WV

I finally realized where g00gle came from. I really had no clue. I guess you could call me clueless, but i really don't give a shit.

50 Caliber profile image

50 Caliber 7 years ago from Arizona

What Tom said..... roflmao.

Thanks for the insight, none the less, I have learned something today.

Hal Licino profile image

Hal Licino 7 years ago from Toronto

Yeah, gratuitous reference my big dimpled cellulite-riddled butt! You opened up your sardine can right on my face! :)

nicomp profile image

nicomp 7 years ago from Ohio, USA Author

@Hal Licino: It's better than a backlink. ;)

The Old Firm profile image

The Old Firm 7 years ago from Waikato/Bay Of Plenty, New Zealand

Urbane myth - a socialite with a lisp?

nicomp profile image

nicomp 6 years ago from Ohio, USA Author

@The Old Firm: I still love you.

compu-smart profile image

compu-smart 6 years ago from London UK

Very interesting read! Im such a fan of Google, and very proud to be!

stuff4you profile image

stuff4you 6 years ago

Google is all powerful and I'm glad it exists (not so much its all powerful status however)

nicomp profile image

nicomp 6 years ago from Ohio, USA Author

@stuff4you: I agree. All hail G00gle!

Austinstar profile image

Austinstar 6 years ago from Somewhere in the universe

Google is long for God!

Mark Ewbie profile image

Mark Ewbie 6 years ago from Euroland

I like it, thanks.

saba ali 6 years ago

Nothing is impossible in this world.

howcurecancer profile image

howcurecancer 5 years ago

I hit the useful button.

nicomp profile image

nicomp 5 years ago from Ohio, USA Author

@howcurecancer : SO did i!

myi4u profile image

myi4u 5 years ago from United Kingdom

These people really make things easier for users and it literally changes the world of internet. Great hub!

vicky 5 years ago


nicomp profile image

nicomp 5 years ago from Ohio, USA Author

@vicky : Indeed!

higor ribeiro*-* 5 years ago


nicomp profile image

nicomp 5 years ago from Ohio, USA Author

@higor ribeiro*-* : Thanks for stopping by!

reader 5 years ago

A wonderful treatise

nicomp profile image

nicomp 5 years ago from Ohio, USA Author

@reader: I agree!

narender sharma.lic abhor. 5 years ago

himmat rakh.

nicomp profile image

nicomp 4 years ago from Ohio, USA Author

@g00: Not at all.

nicomp profile image

nicomp 4 years ago from Ohio, USA Author

more people need to vote.

Larry 3 years ago

This screed is horribly insipid and I have instructued our computers to actively ignore it. Good luck in the future.

nicomp profile image

nicomp 2 years ago from Ohio, USA Author

81K page views and 61 votes on the poll. Sigh!

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