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amandaseyderhelm profile image


Joined 9 years ago from London





This is Amanda Seyderhelm, and welcome to my blog

I wear many hats in my work: I’m an artist, a writer and I coach people to build brands. But this is not who I am.

I’ve had several ‘defining moments’ in my life where I’ve changed direction, and each time that has happened, I’ve drawn on my creative resources to make the necessary changes. For example, I left a successful job in corporate publishing in 1999 because I wanted to go solo. I come from a family of entrepreneurs, and I was curious about how I would do. More than anything I wanted to get back to the creative coalface. I set up my literary agency and coaching practice, and coached hundreds of first time writers to publication. My own life was changing in parallel, and it was spooky how often my clients mirrored back to me changes I needed to make. I came to trust this and recognise it as synchronicity. Now it is a guiding force in my life. Another big change came when I realised my clients were using writing to express their soul purpose. That’s when I realised that creativity is a serious business.

The biggest ‘wake up’ came for me in 2002 when I was diagnosed with ovarian cancer. This was my body and soul speaking up for me, and I was initiated into an intense healing journey. I had focused for so long on other people’s creativity that I had forgotten about nurturing my own. That’s when I discovered painting. It began as a therapy, a way to express my feelings, and now it has grown into a way for me to express my soul purpose with joy.

I have exhibited in group shows, sold my work, and received commissions.

Feel free to browse my blog, and be sure to sign up for my newsletter. Look toward the top right side of this blog, at and sign up. You won’t be redirected to another site, and you won’t be subject to spam.

Enjoy what you read and discover here, feel free to post your comments, and may you discover the joyfulness in your creativity and painting.


Amanda Seyderhelm

Creator of the ‘Books Build Brands’ programme and Readytowrite

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