While selling might not have changed a lot in meaning and function, marketing has changed a lot in the 21st century. However, the two terms create a lot of confusion ....
The strategic value of marketing has grown in the 21st century and it is upon the marketers themselves to prove its value. They need to adopt a broader outlook and think more cross functional.
Communication can be a driver of performance and enabler of productivity. In an organizational context, understanding its value can help build a culture of collaboration and inspire trust...
Was Henchard a man of strong character? Did his personal weaknesses cause his downfall or was it just his poor fate?