Most service professionals hate marketing or self-promotion. But to survive in business today that's a losing attitude. Still, there are other ways to sell your services that do not require self-promotion by way of advertising, or marketing in the traditional sense.
Most service professionals don't know or they underrate the importance of having an elevator pitch or a direct value statement to use in the common prospecting situations they sometimes find themselves in. This is a powerful marketing technique you can use effectively in just 30 seconds!
Coming out of the COVID crisis many people will be looking to start new businesses. Starting a business is always the easy part, but keeping it growing and profitable can be hard. This post looks at the top reasons that experts and consultants say prevent new businesses from growing,
This holiday season 2021 why not give your man the biggest gift of all? The chance to achieve greater success in his life.This biggest gift is something simple, achievable and very rewarding : blooming into your assigned role to be his high-performance success muse!
The biggest challenge facing the restaurant industry today is how to woo back their customers in the wake of the COVID pandemic, which has seen the food delivery apps "steal" restaurant goers. The books in this list are selected to give restaurant owners a trump card to leverage: superior service.
Building good relationships with customers goes a long way towards building trust and royalty and customer retention. Giving your customers a good read is especially effective if your customers are businesses. This article looks at four great book gift ideas for business owners and managers.
Online advertising for small businesses is a big challenge given the large number of options available and the limited budget most small business owners have to work with. This article offers some tips how to maximize the return on investment in traditional and digital marketing.
There will be many people relocating in the wake of COVID, and some will end up in small towns in the United States (or another country) where they may want to start a business. This article looks at the unique challenges that come with starting a business in a small town, and how to overcome them.
When you want to quickly boost sales of any service or product, nothing works better than stimulating a buying spree among the top 20% of your customers, usually the group that accounts for 80% of your revenues. In this hub, find out how to design, target, and drive profits with this group.
Communicating with your customers today is cheap and easy, and actually expected by customers from small businesses. Customers have gotten used to being treated like royalty by the big brands with all their customer engagement and follow-ups. Grow your business by helping your customers to learn.
As business has moved online, it's a fact of life that negative reviews happen not only to bad businesses but to good businesses too. These negative reviews can do a lot of damage, and so as a business owner you have to respond to them. There is a bad way and a good way how to do this. Read on...
When you know why your customers buy from you it becomes a lot easier to relate to their problems and pain points. This then enables you to deliver to them other services or products to solve their problems, This positions your as a business that delivers solutions, which build loyalty and trust.
In this post-COVID climate a lot of bosses, managers and business leaders will find themselves having to deal with low motivation issues resulting from lost loved ones, reduced incomes, family strife, and so on. This hub aims to offer tips to these business managers how to motivate their employees.
Every day Google registers tens of thousands of new, never-before-used search terms, some of these being new iterations of old keywords or shorthand that internet users use to find products and services. You want to know the actual terms your customers use to boost your business website's SEO.
When times are tough the natural instinct is to cut back on advertising and promotion, but this is actually the wrong thing to do. You should instead step up the marketing of your services, using the cheaper strategies that are proven to work. Business cards are one of these.
Most business websites are poorly optimized to attract the most qualified prospects the business would need, which is why many business owners complain that the leads they get online are not the best. You can turn this around with a surprisingly simple tweak to your business website.
Online reviews are a critical component in your marketing because it is estimated that over 85% of prospective customers/clients go online to read these reviews before making a buying decision. As a smart service professional you want to have a big presence on your businesses' listings/citations
Coming out of the COVID lockdowns and into the economic slowdown many small businesses will be considering sources of funding for expansion, diversification or even to make payroll. This post looks at the facts, and pros and cons of taking a short term small business loan.
Driving new business is one activity that gives small business owners sleepless nights. These 12 strategies are proven, and they can be implemented starting right now.
Superior service is a great customer magnet and yet most service professionals ignore it because they believe that being great at what they do should be enough to make them successful. Nothing could be farther from the truth. Smart service professionals use superior service to boost sales.