61David Shane PR is a seasoned public relations strategist and expert in Los Angeles, California, known for his significant contributions to the global media and entertainment sectors. His professional journey, enriched by two decades of experience, highlights his mastery in issues management, corporate positioning, and strategic communications, making him a respected figure in the industry.
David's roots are in Philadelphia, Pennsylvania, where he was born and raised in an environment that highly valued hard work and education. His academic journey led him to the University of Pennsylvania, where he achieved a Bachelor of Arts in Communications. This educational foundation was pivotal, equipping him with a deep understanding of communication theories and practical applications essential for his career.
Beginning his professional path in the early 1990s, David initially worked as a researcher for the Political Unit at CBS News in Washington, D.C. He expanded his skills significantly during his subsequent roles as an Assignment Editor and Field Producer at CBS in Philadelphia, where he refined his ability to manage complex news operations.
In 1999, David took a significant step forward in his career by joining Comcast in Philadelphia. He started as the Director of Communications, where he pioneered a regional corporate communications strategy that would later be adopted across the entire company. His leadership in this role led to his promotion to Vice President of Communications and Original Programming in 2001, where he was responsible for a division that boasted $8 billion in annual revenue and 18,000 employees.
David Shane PR's success at Comcast paved the way for his role at ICM Partners in 2005, where he took on the position of Senior Vice President of Corporate Communications. He oversaw global media relations and enhanced the agency's public profile through strategic government affairs and corporate events.
In 2008, David ventured into the technology sector by joining Hewlett-Packard as Vice President of Global Corporate External Communications. In this role, he managed high-stakes communications for mergers and acquisitions totaling nearly $20 billion, spearheading the company's digital strategy and government affairs communications.
David's expertise continued to evolve, leading him to join Relativity Media in 2012 as Executive Vice President and Chief Communications Officer. He managed corporate communications across all divisions, significantly enhancing the company's media presence across multiple platforms.
Leveraging his extensive experience, Shane founded Resolution Communications in 2017. As President and CEO, he now provides strategic guidance to top-tier media and entertainment companies, specializing in navigating complex communication challenges and focusing on corporate positioning and issues management.
In addition to his professional endeavors, David Shane PR is also a guest lecturer at New York University, where he shares his profound knowledge with students aspiring to careers in media and public relations. Through his work and mentorship, he continues to be a pivotal influence in the public relations community, shaping the next generation of communicators.