If you have started your business or are planning to start one and wonder how to start your digital marketing strategy, this blog is for you.
Your branding activity doesn’t end with creating a logo, giving your product a cool name, or having a few loyal customers. It is rather much more than that. Building a brand is like building your identity. People will know you, love you, and hate you because of the brand you build.
A brand is what differentiates your products from the rest. The brand is the reason your customers pay you more than others. So how do you BUILD YOUR BRAND FROM ZERO?
This article deals with the challenges faced by Category Managers and the ways in which they can mitigate these challenges. This is the third and concluding part of the series on Category Management.
Blogging is an important part of your digital marketing activities. I gave an example of how you can use your Blogs to gain traffic.
In my last article, I explain what Category Management is. In this article, I will be talking about 5 Best Practices in Category Management
Brian F Harris, ex-Professor at the University of Southern California, coined the term Category Management in the year 1997. Began with retail, but now the term Category Management is used by any business or start-up having multiple segments. A category is ‘Grouping’ of similar products.
Affiliate Marketing is the way to earn when you sleep. In concept, it is you getting a commission for recommending your products. You join the Affiliate Program of a company and recommend your products to your peers. And when they buy using your link, the company pays you a percentage.
Social Media Marketing is promoting your products through the available social media channels like Facebook, Twitter, LinkedIn, Pinterest, etc. By 2025 4.41 Billion people will be using social media. WIth positive growth and people spending time on social media, promoting there becomes important.
So what is this consumer buying process? It is the journey a customer goes through while making a purchase. It involves 5 stages. From Need Recognition, Information Gathering, Evaluation of Alternative, Purchase, and Post Purchase Behavior, each stage needs a different marketing strategy.
People confuse between Digital Marketing and Search Engine Optimisation and use those terms interchangeably. While it is easy to get confuses, no one should get confused. While Digital Marketing has many parts, SEO is a method to excel in them.
LinkedIn being the professional network there are certain things you need to keep in mind while posting or connecting with people there. Be respectful, try providing philosophical, educational, and topical content. Support job seekers, avoid trolling, nurture connections. You will get noticed easily
As a professional, you must always seek to update your LinkedIn profile to use the platform to its fullest. Optimized LinkedIn Profiles have a better chance of standing out from the crowd.
As a business, it is paramount for you to know who your target audience is. Proper identification of the target audience can be made by understanding what problems your business is solving and market research. Analyzing the data collected from Market Research helps you define the segments to target
Businesses are more than profit-making units. They run the economy and society. They need to focus on their employees' physical and mental health, creating and achieving sustainable goals, support local economy, adapt technology to aid in employment, develop right skills in the potential employees.
The pandemic changed the business landscape at a rate never seen before. We saw new business trends after COVID. While some are temporary, other business trends like work from home, reverse migration, start-up boom, changes in education, and faster technology adoption will continue after 2021.
You love business movies and want to see stories come out of the corporate world? Here's a list of 5 movies that you can watch anytime to have a glimpse of the corporate machinery, ethics in business, starting from zero, and stock market thriller.
What makes MCU the most successful franchise? I have decoded the USP of Marvel that keeps it growing and expanding always. As a universe marvel has so much to offer in their phase 4 and 5. As we are waiting for the movies and series to release, I have tried understanding what factors make MCU tick.
If you are a startup or a freelancer, you must follow these 5 digital marketing tips to their fullest extent for sustainable business successes. These methods will help you and your business to stay relevant and always at the Top of the Mind Awareness (TOMA) of your potential customers.
This is a personal anecdote of a night in Delhi and how that filled me with positivity.
Robert Kiyosaki's book released in 2010 talks about Network Marketing and how it will shape the future of the way business is done in the century.
Consumer Behaviour is an ever-changing phenomenon. With the rise in economy, technology, and societal changes, the way and the kinds of products are consumed changes. This blog tries to explain the five factors influencing Consumer Behaviour and their dynamicity in the current scenario.
McKinsey Global Institue has come up with their report in Feb 2018 regarding the future of work post the COVID pandemic. MGI identified 3 trends to emerge and continue even after 2021. The summary and highlights of the same report are presented in the blog. Get full report at https://mck.co/3wIJ19g.
Last year, cyclone Amphan devastated my area and this year another cyclone is on the verge of making its landfall. Experts claim it will be deadlier than last year. We can only wait
If you are into sales or are looking for ways to learn the tricks of the trade, this blog is for you. It illustrates 5 key traits that every salesperson must have but no one talks about them. I talk about who is a salesperson and their necessary qualities.
We have all in some way or the other affected by the ongoing pandemic. When I try to find the silver lining to this, I fail, I fail again...