Assembling a book launch team is a popular way to market a book. But I don't recommend them for self published authors, and I don't participate in them anymore. Find out why.
Swag, also known as promotional products, can be a creative way to promote books. But you need to understand what you're buying to avoid blowing your budget!
Surveys can be a great way to get people engaged online and to get valuable market research for your business. Find out what you need to know when you create a survey online.
You're going to sound different every time you do an audio book recording. But you need to be consistent to pass audio book quality tests and to improve the user experience. Here are tips for getting more consistent vocal quality.
There are a number of online business networking sites that seem to offer efficient and effective networking opportunities for small businesses. But are they worth it?
Should you set up a separate page on your website for your self published book? Sounds like a great idea in theory. But there are several things to consider.
The myth of starting a business in a garage and then growing it into a mega corporation is alive and well in our culture. But that doesn’t mean EVERY small business can or should become a mega corporation... and that's okay. Learn why a small business is not a business baby.
Podcasts aren’t all just news and talk. Podcast audio dramas are growing in popularity, representing an opportunity for self published fiction authors. Here’s what you need to know about creating them to avoid creating more drama for your life and work!
While audio books are books, there are some unique issues when it comes to marketing them. Find out what you need to know about marketing your self published audio book.
At what point do you decide that this podcast thing isn’t worth your time? Primary podcast metrics and evaluation are reviewed.
Engagement pods, or engagement groups, have been suggested to get more followers on Instagram. But these are nothing new. This has been going on for a very long time, only in different forms. Here's what you need to know about this tactic.
Self publishing an audio book can be expensive! But there is a way to make an audio book for almost free if you're willing to learn how and do the work yourself.
One of today's marketing mantras is to use a podcast for marketing. Just one issue: You have to market the podcast! The challenges of marketing a podcast and using them to build your business are discussed.
I’m STILL seeing people using the same stupid social media tricks they did in 2008. Hope you'll pardon my rant as I discuss some examples from my recent Instagram adventures.
To reach new potential customers and fans, non-visual professionals and businesses need to be on social media networks, even the more visual ones like Instagram, Facebook and Pinterest. Discover some ways to make your non-visual business more visual and visible.
IGTV is Instagram's video sharing app that launched in June, 2018. Find out what it's all about and how it compares to YouTube.
Are you really an entrepreneur... or just a freelancer? It may seem like a question of semantics. But knowing the difference can keep you from losing money and your mind.
Self publishing print books with print on demand (POD) can be cost-effective, but that doesn't mean it's cheap. Here are tips for photos, color, and book size that can make POD books more affordable.
Should you aim to win in the ad bidding wars on Amazon Marketing Services to advertise your Kindle eBooks? No! And learn how to set an ad bid for your book and budget.
Why not use a stock photo instead of going through the hassle of making the recipe and taking one’s own photos for use in the cookbook? Lots of reasons! Read to find out.
Hosting guests on your podcast can bring variety, alternate perspectives, and entertainment. However, booking podcast guests can be quite an effort. What should you consider?
Should a podcast be a solo show, include guests, or even be cohosted? Each programming format brings advantages and disadvantages as discussed here.
From reading scores of manuscripts and thousands (upon thousands!) of blog posts, I frequently encounter these big writing mistakes. Are you guilty of making them?
Nonfiction books that drone on and on, chapter after chapter, are like driving on today's featureless expressways. Discover book writing tips that keep a nonfiction work organized and moving forward.
Received a couple of questions about challenges with book signing events. I provide insight on these situations to help protect sales and profits for self published authors.
Some authors want to have a lot of conversation with their book editors. But that might put editors in a different role than what they should be. Find out why your editor may not want to talk to you.
Getting people to subscribe to email marketing lists is getting tough. So marketers are turning to alternatives that are still permission-based, but without sharing email. See what push web notifications and chatbots are all about, and why they might not be a panacea to email marketing challenges.
You might be using social media wrong! See why I don't expect or force sales from my social media followers... and why you shouldn't either.
Authors often want sales but hate selling. Here's a tip that can help authors get in the right mindset: Pretend you're going to be a contestant on Shark Tank.
While logic would dictate that hiring an influencer that has a huge following would be a good investment, that's not always true. Learn more about working with micro-influencers, experts and personalities that have hundreds of followers, not millions.
It's been billed as an audio social network. But is it really the future of social media--or podcasting--or neither? Here's my HearMeOut app review of using it on my iPhone in the real world.
Now that Amazon's Createspace no longer offers book formatting or book layout, self-published authors will have to look elsewhere for these services. Find out what you need to know when buying.
Notifications—the pings, dings, and pop-up alerts—that appear on your smartphone could be running or ruining or life as a small business owner. Discover social media tips for dealing with them.
A thought leader is someone who influences a community, network, industry, or the public because of his or her expertise, knowledge, and experience in a particular field. But what does that mean?
Self-publishing companies may say they'll help you with book marketing or promotion. But what does that mean? I'll tell you what you need to know when figuring out if their services are worth it.
Ad-free blog sites sound really great in theory. Bloggers can get paid for their content without income from advertising that annoys readers. But there are significant challenges to this blog model.
Owned media is a hedge against marketing investments in volatile social media networks. But it is not a panacea and has its own risks.
One of the decisions you need to make when self-publishing is about your ISBN number. What you decide can have implications for the future of your book or eBooks.
Self-published authors can now publish a print book through Kindle Direct Publishing (KDP). But it's not easy. I share my experience and tips for converting an eBook into a print book on KDP.
Localization is reviewing and editing communications (text, audio, video) to make sure they follow the language standards and idiosyncrasies of the intended audience. Find out more about these edits.
Podcasting is very popular. But are they useful for self published authors? Here are issues to consider before doing a podcast.
Authors can be so concerned about getting book reviews for their books that they fail to do book reviews for other authors. Discover the benefits of supporting other writers with book reviews.
As I ramp up my activity on Instagram for business, I’ve had some good reminders about what makes someone worthy of following on social media. See why I'll follow you or not.
When authors need help with writing a book, they may turn to a writing coach, book coach, or editor. But which one is the right one for you? All three options are discussed.
When you publish your eBooks on KDP and enroll them in KDP Select, you can promote them with Kindle Free eBook Promotions and Kindle Countdown Deals. But are they worth it? Here's the real deal...
Ever thought of using Amazon Marketing Services for advertising your Kindle eBooks? I share the basics of using the program, as well as what I've learned from using it for my Kindle eBooks.
Self publishing eBooks on Amazon’s Kindle Direct Publishing (KDP) platform is pretty easy. What’s sometimes not so easy is figuring out how all the Kindle programs impact your income. I explain here.
With online buying being so based on product reviews these days, book reviews can be important for both authors and buyers. Learn how to write a book review on Amazon that's helpful for everyone!
As I continue my Instagram-for-business adventure, here are some dos and don'ts I've discovered that can help build your following and create a positive experience for both you and your followers.
Earned media can be "free" advertising and public relations. But you can't obtain it without an investment. See how media mentions and social sharing are earned.
If you started writing a book, then got sidetracked by life or even other writing endeavors, it's hard to get going again. Find out what to do if your book writing is stalled.
A critique is an often overlooked process that can help authors ready their book manuscripts for more detailed editing. See what a critique is and how it helps.
Ever run into people who proudly declare that they are serial entrepreneurs, like it’s a badge of honor? In some cases, it is. But in other cases, it's just a cover for serial failure. See why.
They can be some of the worst customers ever! Confused buyers can be high maintenance and low profit. Discover some ways to deal with them... or not.
After reviewing many book manuscripts, I've identified some of the most common problems authors make for themselves when self publishing. Does your book suffer from one of them?
If you self publish, you might be wondering how to create an audio book edition. It's much more complex than self publishing a print book or eBook! This Q&A answers your questions.
Presenting your small business as bigger than it is is not only bad etiquette, but can lead to unhappy customers. Don't fall into this networking trap!
Semicolons are the most misunderstood and misused of the punctuation marks. Learn some simple rules for using them... or avoiding them.
Hiring an editor for your book can be a significant investment, both financially and emotionally. Here's what you need to know before you hire.
Frustrated because your self-published book isn't selling? Here are 10 top reasons why.
Pinterest and Instagram are both visually oriented social media platforms. But which one wins for business? Advantages and challenges of each are discussed.
Thinking of using Instagram for business? Read this article so you know what to expect.
Some people just want to write a book to say they've done it, regardless of whether it gets published or not. But some, deep down, want to publish. See what problems arise when objectives conflict.
Looking for ways to monetize your blog or other content? Learn how to become an influencer to increase your chances of attracting advertising sponsorships.
Can you make money blogging? Back in the early days, yes. Today? Well, it's more challenging. While the blogging model of the mid-2000s may be going extinct, it is evolving into something else.
Translating a book into another language can open up new reading audiences. However, it can also open up a messy situation with translators and editing issues. See what's involved here.
Thinking of making or bundling a product to sell along with your self published book? Read this first to learn what you need to know!
Learn how to make cold brew iced tea easily and inexpensively at home!
Not all guest blogging opportunities are created equal! Here are some times you might want to take a pass on these invitations.
Make your videos amazing, not unintentionally amusing, with these video presentation tips. Tips for making videos cheaply, including Facebook Live, are discussed.
Even though it could be a creative and desirable product, self publishing a custom printed deck of cards can be a challenging and expensive venture. Learn what costs are involved.
Self publishing a workbook or guided journal can provide benefits for both authors and readers. Challenges for printing these specialty publications are discussed.
Ever want to write and print a book as a gift for a special someone? Today's technology makes a print run of one possible. But is it worth it? Challenges of printing one book for a gift are reviewed.
Now that self publishing is available to almost everyone, many feel inspired to write and publish their memoirs. But is it a good idea? Explore the reasons you should (or shouldn't!) write a memoir.
Some self published authors are getting creative in finding ways to make money from writing, including crowdfunding a book project. Is it legit or a scam? Find out here.
Like craft books, self publishing cookbooks involves some special issues that regular fiction and nonfiction don't. Learn how to self publish a cookbook here.
We are fascinated, frustrated, and fearful of robots. But there are famous fictional robots which have become models for functions we want them to do in real life. What's your favorite from this list?
Craft books present a number of unique challenges when self publishing. Photo use, printing, eBooks, legal issues, and writing how-to instructions when self publishing a craft book are discussed.
One of today's hottest consulting and coaching models is the mastermind group. But what is a mastermind group? Pros and cons of using them are discussed.
Even if the written content is stellar, poor presentation and packaging can turn any self published book or eBook into trash. Find out what makes a book or eBook look unprofessionally self published.
Social media networks heavily rely on visuals. So if businesses want to reach and sell to today's customers, build building visual literacy skill is a must. But what is visual literacy in business?
Consultants and coaches are creating Facebook Groups for business in pursuit of engagement with customers and prospects. But is that a good idea? Discover what you need to know.
I love Twitter. I've been active on it since late 2008 and it's been very good to me. But my relationship and activity with Twitter has changed. Does it still work as a business social media channel?
Starting a small business is easier than it's ever been in history. But is that necessarily a good thing? Pros and cons of easy small business startup are discussed.
A book launch is the next logical step after a book is published. Find out what is a book launch, along with tips for self published authors, getting buzz, and virtual book launches.
Asking for feedback on self published book cover designs can be helpful. But how much feedback is too much? Discover ways to resolve the dilemma and move forward.
Frustrated by the prospect of offering their content for free, bloggers and website owners may turn to a gated content strategy. Learn what is gated content, along with its risks and rewards.
A "monkey wrench" means more than just a plumber's tool. It's a popular way to define an obstacle or challenge. See how to use this sales "tool" for small business.
See how perfectionism, fear, approval seeking, and sense of loss keep authors from getting their books done.
It's a bit of a chicken-and-egg scenario. Does writing a book mean you'll get speaking gigs? And does public speaking help you sell books? Opportunities and obstacles of both are discussed.
Curious how to get public speaking gigs? Lots of authors and consultants are. Discover the most common sources for booking speaking engagements... and what it takes to get in!
Though blogging software, such as that from WordPress.org, is usually free, that doesn't mean blogging is free! Find out the cost of a self hosted blog.
One of the issues that confuses many new bloggers is hosting. Discover what is meant by a hosted blog and a self hosted blog, as well as pros and cons of each.
Even with platforms such as Amazon's Createspace and KDP which can publish virtually overnight, self publishing takes time! Discover how long it might take to self publish a print book or eBook.
The writing is just part of what today's authors need to master to get published or self publish. Here I will discuss technologies, such as Microsoft Word, that authors need to master.
Sales are great. But if it costs too much to get those sales, a small business will be running at a loss. Learn how to calculate customer acquisition cost.
What does a beta reader do? He or she can provide valuable early feedback prior to self publishing a book or eBook manuscript. Learn more about hiring and working with beta readers.
Online business coaching programs can promise more than they deliver. Learn what questions to ask before investing in them.
A common self-publishing mistake in nonfiction is using OOPS (Only Other People's Stuff). Learn why it increases publishing risk and can decrease an author's success.
Want to know how to have a best seller book? There's legit, and not so legit, ways to get one. Best selling book shenanigans are called out her. Also learn why best selling status may not matter.
These days when you mention a webinar, you might hear, "Not another one!" Why the negativity? Discover why people hate webinars and how to make a great webinar that participants will value.
A good book title is important for marketing any book. But how do you choose? Discover tips for choosing one that works for SEO and marketing when self publishing nonfiction.
Yes, there is a difference between email marketing and newsletter broadcasts. Find out here.
After working with several nonfiction authors, I've identified these common self-publishing mistakes that need to be avoided.
Influencer marketing is a new term for celebrity advertising, which has been around for decades. But there are twists that make it a new, and challenging, tool in a company's marketing arsenal.
Customers buy from those they know, like and trust. But if those are the only reasons, beware of possible convenience and pity sales! See sales tips for handling these tricky situations.
Blogs have been touted as an effective marketing strategy. But they are public and could be viewed by anyone, including competitors. See how blogging for business could impact sales.
"How many words (or pages) should my book be?" Common question from new, even experienced writers. Short answer is use as many words as it takes. Long answer is a bit more complex as discussed here.
An online social media group offers members the opportunity to establish and join groups of similar people and interests. Find out what are social media groups on platforms like Facebook and LinkedIn.
Almost as difficult as producing and hosting your own podcast is getting invited to be on someone else's. Learn how to be a guest on a podcast.
Your readers may be tired of you and your never ending stream of content. They may be suffering from information overload and fatigue. Discover strategies to avoid overwhelming your audience.
Once you've got people to subscribe to your emails, then the challenge is to get them to respond as you hope. Discover how to improve email marketing open rate and click rate.
There are multiple types of editing for books, each one addressing a different aspect of a manuscript. Developmental editing, line editing and copy editing are discussed.
Getting email subscribers is hard. Really hard. Learn what you need to know to build an email marketing list from scratch for your small business.
Writing a children's book can be tougher than you think. Self publishing and marketing a children's book could be a legal and marketing nightmare. Here are just some of the challenges.
What are infographics? In brief, they are graphical presentations of facts, figures or other information. Learn more about what they are and how to use them here.
While all entrepreneurs are in business to make money, there are some that are identified by either their business structure, who they are or the work they do. Discover types of entrepreneurs here.
How are self published books are viewed by traditional publishers? Issues with traditional publishing after self publishing are discussed.
How many of your self published books will you sell? Big question that's tough to answer. Gain insight into the self publishing book sales landscape.
A press release can be a low cost and cost-effective PR and marketing tool for small business. Find out what is a press release and how to write and distribute it.
Creating a podcast isn't magic. But you do need to understand a few things before you launch. How to start podcasting, costs, risks and money making opportunities are discussed.
Your business networks are living, breathing entities made up of living, breathing humans which change constantly. See how that can impact your networking and discover how to deal with these changes.
To celebrate and announce your self published book, you've taken a page from the traditional publishing playbook and want to host a book signing event. But that's quite a project! See what's involved.
When networking, you'll likely be asked for discounted or free products or services to "support" a variety of efforts. Watch for these signs that someone is taking advantage of you.
One of the hottest ways that coaches and experts are leveraging their expertise and knowledge into revenue streams is by creating online courses. Learn what they are and pros and cons for using them.
There's nothing wrong with asking friends for book reviews of your self published book. However, there are some caveats when it comes to soliciting reviews as discussed here.
A common book marketing suggestion is to set up a pre-order offer for an upcoming book or eBook. Here's what to consider for a pre-order for YOUR self published book.
"OMG! It's so awful. How can I tell her that her writing stinks?" Avoiding the UPSET depends on the SETUP of the editing and proofreading arrangement when a friend asks for your help.
Hiring editors and proofreaders is expensive, and justly so. But what if you don’t have the bucks to hire them? How can you best review and improve your manuscript without them, even if self editing?
Most people are familiar with the concept of an ebook. But when authors choose to self publish their work as ebooks, the "What is an ebook?" question gets more complicated as discussed here.
If you're not able to hire a professional proofreader—and you plan to enlist friends and family for free help—here are tips for using amateur proofreaders for your self published book.
Is a stellar book cover really necessary to be successful at self-publishing? Well, yes and no. Discover tips for hiring a graphic designer for your book cover...or not.
When self publishing, one of the critical factors for success can be how you price your work. Learn what factors need to be considered when pricing your self published book or eBook.
Have trouble finding time to read? But writers need to read! Learn how "hearing" the words can be either helpful and hurtful. Plus, discover the POP strategy for developing a productive reading habit.
In addition to the body text, there are several parts of a book which can be included to provide readers with background information or helpful resources. Required and optional parts are explained.
If you are using a self publishing platform OR you are traditionally published, your primary income from your book will be in the form of royalties. Discover what book royalties are and how they work.
Can you make money from self publishing? Technically, yes, even if you make just a buck! But if you're looking for more income from self published books, the answer is more complex as discussed here.
It's not self publishing tools that will make or break your book; it's errors in message, purpose and marketing that will. So before you get started, you need to ask yourself these five key questions.
Don't get suckered into self publishing scams that pump you up and plunder your rights! Learn to spot some telltale signs of these groups that prey on authors.
Small businesses that give too much--or take too much in terms of free, bartered or donated benefits--are acting like a charity and jeopardizing their future. See why it happens and how to avoid it.
Welcome to the wonderful world of book publishing! If you're a new author, you'll need to understand the landscape. Discover key terms about the business here.
Offering consulting clients and colleagues a chance to "book" time to talk with you using an online appointment scheduling calendar can help free up your day. Get tips for use in networking and sales.
Editing is the process of evaluating and changing a work of art or writing to make it acceptable for its intended message and audience. But can editing go too far?
Discover how self published authors can use their backlist of previously published book titles to expand their status and sales. Includes definitions of backlist and front list titles.
These days, almost any non-music audio content is referred to as a podcast. But that's not exactly correct. Learn the difference between podcasts and other audio content.
What is a webinar? Discover ways to utilize this new media technology to promote your business and provide value.
What is an author platform? Discover what it is and why you need to start building one even BEFORE self publishing your book.
When "friends" decide to become clients, these relationships enter a whole new, challenging dimension. See how doing business changes friendship dynamics and some tips for handling these situations.
When customers are given too many choices, they may choose nothing at all! Learn how the number of choices can impact marketing and factors to consider when developing offerings.
Book trailers can be an effective and engaging book promotion strategy. Learn what is a book trailer and tips for inexpensively creating one for marketing when self publishing a book.
The current wisdom is that having a blog is a necessity to lure sales prospects. But blogging is a LOT of work! Learn how to market a business with the WordPress blog platform without really blogging.
Every small business marketer would love to have a list of 1,000 subscribers or more. But is size the only measure of the list's success? Find out what list stats matter for email marketing.
Consultants, beware! Your brain might be picked during networking. Discover strategies for deflecting and redirecting these requests which drain your brain and your sales!
Are you an Over-Networker who attends too many networking events and connects with too many people? Get tips to stop chasing and begin choosing for better networking results.
Many networkers use the elevator pitch concept to get their sales story told in a short period of time such as 30 or 60 seconds. Learn how to write an elevator pitch "commercial" for networking.
There are some unwritten rules that new (even experienced!) networkers may violate without even realizing it. Learn what not to do at networking events.
Choosing a format (print or electronic) for your self published book could determine the shelf life and accessibility of your work now and into the future. See why print books may outlive ebooks.
A leads group (sometimes called a leads club) is a business association whose members gather regularly for the purpose of giving and getting referrals. Learn more about this type of networking venue.
Are you sure you can use the images and photos you've downloaded? See why I don't use free stock photo sites... especially for books.
New authors often struggle with the decision of whether to go with self publishing or attempt the traditional publishing route. Nine questions here can help you decide!
You could be networking like crazy and have nothing to show for it. Here are some tips for measuring your networking success.
Do the business cards you use as you begin your new consulting business or networking adventures commit any of the 9 Deadly Newbie Business Card Sins? Read on to find out!
What is networking as it relates to business? Many people have an "I know it when I see it" attitude about it. Networking principles, and how they differ from word of mouth, are discussed.
Networking groups are definitely not all the same. Nor are they all equal in terms of the sales and referral opportunities. Pros and cons of popular networking group types are explored.
What should you do when you get bad referrals? How can you decrease the number of junk referrals you get and increase the good ones? Discover networking tips for getting better sales referrals here.
Not all referrals are good referrals. Sometimes they can even have a negative impact on the referral giver or recipient. Discover networking tips on how to give a good referral.
You may have already written your next business book or blog without knowing it! Learn how to find gold in existing self-published material to boost content marketing efforts without a lot of effort.
Not understanding who your readers are and what's important to them can keep writers from being successful in the market. Learn how to overcome writer's block by knowing your readers.
Using a book to help market your business is NOT the same as marketing the book. Find out why book marketing and marketing with books are two completely different, but important, functions.
Looking for a way to boost your creativity and get your mental motor running when it comes to writing? See how writing prompts can help and learn how to use them.
Multiple streams of income strategies are used by many businesses, including small business, to even out peaks and valleys in revenues. Discover pros and cons to these business models.
Authors, especially new ones, can fret about the possibility of getting bad reviews for their self-published books. But should they really worry about it? Find out here.
Where do you get inspiration to write? It's different for everyone. But capturing those thoughts can be challenging. Learn tips for recording your brilliant insights.
Should you determine the market segment or the product (or service) you want to market first? Tough question... but one that needs to be answered continuously during a product's life cycle. See why.
When an author asks me for help with editing a book, I ask if they truly want editing or just proofreading. A quizzical look often follows. Discover the difference between them and why you need both.
Writers often wrestle with the decision as to whether to self publish an ebook or a print book... or both. Discover pros and cons for print books and ebooks.
What is a best seller? Fact is, there's no one definition of what a popular or critically acclaimed book is. Learn more about what makes a best selling book.
Networking while walking is a trend that seems to be gaining some traction... and action. Learn what it is, along with pros, cons and tips for using it.
How do people decide whose business cards to keep and which ones to trash? Keep yours out of their recycle bins with these networking and business card design and use tips.
Book marketing doesn't have to be expensive which is good news for self published authors! Discover 12 free or low cost promotional ideas to help sell your book.
Even the smartest of business people and marketers suffer from taking on work that is not fulfilling or profitable. Why? The "I Can Also Do That" problem. Find out what causes it and how to avoid it.
These prospects aspire to great things... and maybe your business can help. But they're hard to find because they're working on a brighter future in private. Learn more about "aspirational" markets.
Bloggers can be wellsprings of ideas... often too many, causing them to lapse into a blogging style that's counterproductive and chaotic. Get tips to avoid Unfocused Blog Syndrome.
UX is a shorthand acronym for "user experience." While commonly used in relation to a website's user interface (UI), the concept has applications for offline sales and marketing, too.
Hiring a guest speaker is just the first step in creating an event that's successful for all parties involved. A helpful list of questions for event organizers is included.
When self publishing a book, should an author purchase a domain name for the book's title? Pros and cons are discussed.
Self published authors can be sorely disappointed when they don't see their books for sale in brick-and-mortar bookstores. Learn more about how retail bookstores work here.
These days, many authors and independent publishers are turning to self publishing platforms to get their books to market. Learn what these platforms provide, as well as pros and cons.
How a book is printed and distributed can affect its sales, marketability and usability. Discover the most common types of book binding, as well as pros and cons of each for self publishing.
Internet marketing has changed the marketing landscape forever! But the speed at which it has changed the world is close to the warp speed of travel in sci-fi. See how far we've come here.
What is point of purchase promotion? Find out here and how it can spell additional revenues for sellers.
Many companies use reward programs to build brand loyalty. But do they really? Or are people just loyal to the rewards? Marketing challenges of offering rewards are discussed.
What is a copywriter? Copywriting is a specialty within the commercial writing field that supports marketing and advertising efforts. Learn more about what copywriters do here.
The 1964 Rankin/Bass Rudolph the Red-Nosed Reindeer stop motion animated special is a classic! And the advertising supporting the initial broadcast offers marketers some lessons that apply even today.
Using numbers and statistics in advertising can be very effective... and sometimes deceiving. Is this tactic is tricky or truthful? Pros and cons are discussed.
Experiential marketing is a unique marketing activity intended to create a positive user experience... while positively promoting a brand. Definition of the practice and pros and cons are discussed.
What is customer relationship management (CRM) and how does it facilitate the sales process? Find out here.
Ad repetition can increase recognition... but not always sales. See how frequency can affect advertising results.
Crowdsourcing is NOT the same as crowdfunding. Learn the differences and how crowdsourcing is used.
Measuring advertising effectiveness is one of the more difficult tasks for marketers and small business owners. Choosing relevant numbers and evaluation techniques are discussed.