The whole subject of fan fiction puts me into a panic. Let me explain why along with what you need to know about the legal and marketing challenges it entails.
Let’s explore why authors may feel compelled to rewrite self-published fiction works and whether it’s advisable to do so.
Is the book-advertising process different for fiction and nonfiction? The answer is yes and no. I explain.
It’s easy to get sucked into a coaching scenario when your author friends ask for some “help” with their books. Don’t take the bait unless you’re ready for what’s ahead. I share why from my personal experience.
Getting mass media coverage for self-published books is really, really tough. As a former trade newspaper editor for 15 years, let me share why that is, along with some tips for improving your chances of getting media coverage.
If your goal is to get your message into the hands, hearts, and minds of lots of people you want to influence, self-publishing a book might not be the best way to accomplish that. I explain why.
A question about Amazon best seller rank (BSR) came in from one of my YouTube video watchers. He asked if my Amazon advertising made an impact on my Amazon BSR. Honestly, I don’t know. And, honestly, I don’t care. Let me explain why.
Low-content coloring books and activity books for markets of all ages represent a continuing opportunity for authors interested in self-publishing. Here's what you need to know about publishing them on Kindle Direct Publishing. Examples are included.
Is it better to do an audio-only podcast, video podcast, or both? Here’s what you need to know before deciding.
Multi-genre works can be likened to mixed-media art, which combines multiple materials or styles. They can be experimental and done intentionally to create new forms of expression. However, for some authors, a multi-genre book is a symptom of their awkward motivations and inexperience. I explain.
For authors, paid subscription email newsletters and content monetization platforms can be an additional non-book profit center or income stream. Some authors may even use them in lieu of publishing books or blogs. But are they really moneymakers? Let’s explore the facts and fictions about them.
As the internet and social media developed, a new type of promotional product emerged: virtual swag, delivered electronically to recipients. But is virtual swag the answer for events and marketing that have moved online? Not always. I explain why.
When I receive collaboration offers, I ignore most of them. Some of them are just not legit. Others just want too much. And some are just not a good fit. Let’s discuss how to evaluate collaboration opportunities because some of them are more trouble than they’re worth.
I’ve encountered self published authors who are interested in doing branded merchandise (or “branded merch”) for their books. While there are very economical and efficient ways to do that with print on demand these days, it still may not be worth the effort. I discuss.
Self publishers come in two varieties: self published authors and authorpreneurs. While they both publish books, there motives are completely different. Find out which one you are.
Readers who privately consume books to avoid judgment from other people about their book choices are "closet readers." Here's what you need to know about the challenges of marketing your self published book to them.
Almost anything is possible when it comes to book printing if money is no object. If you don’t have that kind of cash, then you need to consider your book printing options carefully. I provide insight on some frequently asked questions (FAQ) and comments about book printing for self publishing.
Authors often offer signed copies of their books for their loyal fans. But is offering them more hassle and expense than they're worth, especially for self published authors? I discuss the logistic challenges of offering signed copies.
While self published authors should choose Amazon categories for their books that align with their subject matter, some authors get overly concerned about them. I explain why they shouldn't be.
Stories, which are posts that disappear after 24 hours, are becoming a fixture on social media platforms. But why are they so popular? And what are best practices for using them?
Writing your book is just the first step in your self publishing journey. Though you might not believe me now, it’s also the easiest part of being a self published author. So let’s see how ready you are for what comes next by taking the quiz.
Pen names, or pseudonyms, can sound like a good idea for building an author brand or identity, preserving privacy, and being able to explore different writing genres. But using them can have an impact, positive or negative, on your book sales and even your life. Find out how.
An author I follow on social media was launching her first self published book. She asked her followers about what to do on book launch day. Was it a regular day? Should there be some celebration or events? Here are some insights and ideas for the day your self published book goes live.
A popular theory says that your next book helps market your last book. True to a point. The danger in this is that authors think that by self publishing more books, they won't have to do book marketing. Sadly, this works against them. So how do you kick the habit of self publishing too many books?
Reader magnets are usually freebie eBooks that self published authors give away in exchange for collecting a reader’s email address and/or contact information. But do they really work to build an email list of fans and book sales?
A self published author was concerned to discover that a new book with a very similar title was appearing before hers in search on Amazon. She feared that this other book would take away her visibility on Amazon and Google, even though hers was published much earlier. Were her fears valid?
Self publishing a co-authored book is really “ourself” publishing. Collaborating on a book can be a fun and fulfilling project between family, friends, or colleagues. But co-authored books add several issues to all the challenges of individual self publishing.
Even though self publishing is easier than it’s ever been in history, as a self published author, you still need to have these non-writing skills.
I get inquiries from self published authors who want to sell large quantities of their books to organizations such as schools or corporations. These are referred to a bulk book orders or volume sales. Here's what you need to know about doing these sales.
There’s really nothing wrong with wanting to memorialize one’s personal or family history through self publishing a memoir or biography. But many of these "legacy" authors don't understand what they're about to attempt. I explain.
Aside from the writing of it, self publishing a book series can be a major undertaking that involves significant planning and marketing. Here's what you need to consider.
“What are the best niches?” This is understandably a question that many self published authors have. We want to make sure that we get a return on our self publishing investments. Not an easy question to answer! I discuss what a “best” niche is and how to find ones that are worth pursuing.
Almost everyone seems to want to write a book, though many can't or shouldn't. Don't get trapped into a book writing project to fulfill someone else's impossible dream! I explain why and how.
I often see “I won’t work with Amazon” outbursts from self published authors on social media. Most of them just don't understand their relationship with Amazon. I explain what that relationship is.
Photos present a host of problems when used in self published books. Here's what you need to know to keep you out of legal trouble, and improve your book.
Podcasts are the hot, evolving content format. But is anyone making money from them? I discuss how to make money podcasting, and if it's a real possibility for you.
Authors and sellers on Amazon fret about getting anything less than 5-star ratings and reviews. But that fear is not justified! I explain why.
Using influencer marketing is a new and evolving marketing channel for advertisers. But is it good to use for self published books? I discuss what authors need to know, and reveal who are the best influencers to boost book sales.
Book foreword definition: Optional short chapter in a book’s front matter providing additional information or insight about the book or the author, and written by someone other than the author. Learn about how to use a foreword.
Lead generation nonfiction books can be great marketing tools for building your expert status in your field and might help generate sales leads. But I’ve seen so many entrepreneur and small business authors get overwhelmed, over-invested, and disappointed with them. I explain why.
Some authors are concerned about people stealing their original book “ideas.” Others are concerned about getting their self published books out into the market before someone else with the same "original" idea gets there first. But having a book idea that's too original it's good either. I explain.
As I write this, the world is dealing with the scourge of the novel coronavirus (COVID19). Viruses, epidemics, and pandemics like this have been inspiration for several episodes of the Star Trek sci-fi television series. Only episodes from The Original Series (TOS) and and The Next Generation (TNG).
I often see posts in author forums from new authors who are very interested in getting their self published books into local public libraries. This is one of the most inefficient book promotion efforts. I explain why in this rant.
Giving potential readers the chance to win a copy of your book, maybe even a signed copy, sounds like such a great idea for them and you. But this is another one of those tactics that sounds great, but could end up being a hassle. Find out why.
What if your book becomes irrelevant? Yes, it could happen. I share how to determine if your book is irrelevant, as well as how to deal with the issue. This will be of particular interest to nonfiction authors.
I’ve found that authors default to the cheapest price for a variety of reasons, none of which are in their best interest. Discover why 99 cents isn't the best price for Kindle eBooks.
Most new authors are interested in building their author fan base for the sole purpose of the book launch. But what about future sales prospects? And is it even realistic to believe that self-published book sales will continue or increase over time? Find out here.
As self-published authors, we’ll need to understand how people will be using and interacting with our writing in a voice technology future. Here are some ways this could affect us, and some ways to start readjusting your thinking so that you don’t become irrelevant.
It’s sounds like a good idea to promote sales of your self published books during the holidays, right? In theory, it is. But just because it's the biggest gift buying season of the year, doesn't mean it's the best sales season for your book. Discover tips for holiday book promotions.
TikTok is a social media network that started in China, and merged in the former Music.ly. It's now making inroads into the U.S. Is it the next big thing in social media? And is it worth using for small business?
Sounds like a self-published author’s dream! A book with very few words that can make money? I’m in. These would be called low content books. But what are they and what’s in them? And how can authors use this strategy to make money?
Should you self-publish your book on both Kindle Direct Publishing (KDP) and IngramSpark? I compare the two self-publishing platforms, as well as explain why to pick and stick with one or the other.
“My friend has just finished her book. What should she do next to get a book deal from a publisher or self-publish?” Loaded question! Here's an article you can share (or use yourself!) about what comes next after you've written a book.
In online author forums for self-published authors, you’ll see a variety of concerns on book printing quality, particularly for print-on-demand printing done by Kindle Direct Publishing. The problem is authors’ inexperience with the printing process and tech. Find out what you need to know.
In early 2013, I published an article titled, "Corporate Social Responsibility: Advantages to Your Business." While that dealt more with defining corporate social responsibility (CSR), this article discusses current challenges with the movement.
Customer reviews aren’t the only reviews that can help give your book credibility and visibility. Editorial reviews can provide valuable insight about your book for potential readers.
If you have low views on your blog, videos, or social media, does that mean your content is bad? How about if your have low sales for your books? You could say that the market has spoken! But let’s break down what might be happening before you say your market hates what you create.
Selling your self published book at an event, expo, or trade show sounds like a great idea... until you understand what it really costs. Here's what you need to know!
Authors may be tempted to go cross-genre, meaning that they write and self-publish books in multiple genres. While this certainly is a testament to the breadth and flexibility of their writing skills, it can present a host of challenges for their book promotion and sales efforts. Find out how.
When a book is no longer new, it becomes part of your backlist, which is all the books which you have previously published, but are older than about a year. However, backlist book sales over long periods of time demand long-term marketing tactics. Find out what it takes to sell your older books.
Authors with in-depth knowledge of a field can share their expertise with readers through guides and directories. Find out what it takes to self-publish these specialty publications.
After original publication, authors may want to rewrite and republish their books. But what's the motivation? Issues regarding unpublishing and republishing old works are discussed.
Native social media posts are content that is designed around the limitations of a particular social network. Native posts are favored by the social networks since they keep users on the network and see ads. This presents challenges for marketers. Discover ways to work in this new social landscape.
If you tell people that your entrepreneurial or small business can serve everyone, please stop. You can't and you shouldn't. I explain why.
So many authors self publish or get a book deal with the hope of changing the world. But is that really possible? I discuss why it may or may not.
Many self-published authors seem enamored with getting mass distribution for their books. And they want it now! But that can be difficult to achieve. Learn why.
Here’s a roundup of some of the common mistakes hosts make when starting a podcast.
How should you reach out to bloggers to review your self-published book? What are Amazon policies about these reviews? Best practices are discussed.
When self-published authors post their book cover art asking for feedback, I have to admit that I don’t know how to respond. The reason for my hesitation is that I don’t know what the authors really want. Feedback or flattery? Learn how to properly ask for book cover feedback.
Retailing giant John Wanamaker is famous for saying that only half of his advertising worked, but that he didn't know which half. His quote still accurately expresses the frustrations with advertising businesses of all sizes feel. Discover why it's so frustrating and what to do about it.
PPC, CAC, CTR, RoAS... what do they all mean? Advertising professionals throw these terms around that could baffle those unfamiliar with them. Common advertising acronyms are decrypted and their importance is explained.
Don't believe the hype that self published book sales are easy! Discover what's really possible when it comes to these sales.
Instagram Live and Facebook Live are very popular in the social media universe, and even more networks are starting to offer live content creation. Learn why going live is so hot and how to make it more viewer-friendly for your audience.
What if Amazon went away? What would authors do, particularly those who self-publish using Kindle Direct Publishing? Here are some thought exercises to help you future-proof your book writing investments.
Freelance copywriting is like any other creative endeavor pursued professionally. You need to have connection and skill. Do online courses offering help you build skill and connections? I discuss ways to break into freelance copywriting.
Would yesterday's copyrwriting skills be relevant in today’s advertising environments? This article looks at some of the ways that advertising has changed and, specifically, how that impacts the field of copywriting.
Can you leverage your participation in an anthology book to get more writing opportunities? I discuss anthology books' value for authors.
Is it networking or something else? Sometimes people say they want to have coffee with you, but they really want your time, energy, and expertise. Here are tips for ditching these unwanted invites.
Assembling a book launch team is a popular way to market a book. But I don't recommend them for self-published authors, and I don't participate in them anymore. This is why.
Swag, also known as promotional products, can be a creative way to promote books. But you need to understand what you're buying to avoid blowing your budget!
Surveys can be a great way to get people engaged online and to get valuable market research for your business. Find out what you need to know when you create a survey online.
You're going to sound different every time you do an audiobook recording, but you need to be consistent to pass audiobook quality tests and to improve the user experience. Here are tips for getting more consistent vocal quality.
There are a number of online business networking sites that seem to offer efficient and effective networking opportunities for small businesses. But are they worth it?
Should you set up a separate page on your website for your self published book? Sounds like a great idea in theory. But there are several things to consider.
The myth of starting a business in a garage and then growing it into a mega corporation is alive and well in our culture. But that doesn’t mean every small business can or should become a mega corporation... and that's okay. Learn why a small business is not a business baby.
Podcasts aren’t all just news and talk. Podcast audio dramas are growing in popularity, representing an opportunity for self-published fiction authors. Here’s what you need to know about creating them to avoid creating more drama for your life and work!
While audiobooks are books, there are some unique issues when it comes to marketing them. Find out what you need to know about marketing your self-published audiobook.
At what point do you decide that this podcast thing isn’t worth your time? Primary podcast metrics and evaluation are reviewed.
Engagement pods, or engagement groups, have been suggested to get more followers on Instagram. But these are nothing new. This has been going on for a very long time, only in different forms. Here's what you need to know about this tactic.
Self-publishing an audiobook can be expensive! But there is a way to make an audiobook for almost free if you're willing to learn how and do the work yourself.
One of today's marketing mantras is to use a podcast for marketing. Just one issue: You have to market the podcast! The challenges of marketing a podcast and using them to build your business are discussed.
I’m still seeing people use the same stupid social media tricks they did in 2008. Hope you'll pardon my rant as I discuss some examples from my recent Instagram adventures.
To reach new potential customers and fans, non-visual professionals and businesses need to be on social media networks, even the more visual ones like Instagram, Facebook and Pinterest. Discover some ways to make your non-visual business more visual and visible.
IGTV is Instagram's video-sharing app that launched in June, 2018. Find out what it's all about and how it compares to YouTube.
Are you really an entrepreneur... or just a freelancer? It may seem like a question of semantics. But knowing the difference can keep you from losing money and your mind.
Self publishing print books with print on demand (POD) can be cost-effective, but that doesn't mean it's cheap. Here are tips for photos, color, and book size that can make POD books more affordable.
Should you aim to win in the ad bidding wars on Amazon Marketing Services to advertise your Kindle eBooks? No! And learn how to set an ad bid for your book and budget.
Why not use a stock photo instead of going through the hassle of making the recipe and taking one’s own photos for use in the cookbook? Lots of reasons! Read to find out.
Hosting guests on your podcast can bring variety, alternate perspectives, and entertainment. However, booking podcast guests can be quite an effort. What should you consider?
Should a podcast be a solo show, include guests, or be cohosted? Each programming format brings advantages and disadvantages, as discussed here.
From reading scores of manuscripts and thousands (upon thousands!) of blog posts, I frequently encounter these big writing mistakes. Are you guilty of making them?
Nonfiction books that drone on and on, chapter after chapter, are like driving on today's featureless expressways. Discover book writing tips that keep a nonfiction work organized and moving forward.
I received a couple of questions about challenges with book signing events. I provide insight on these situations to help protect sales and profits for self-published authors.
Some authors want to have a lot of conversation with their book editors. But that might put editors in a different role than what they should be. Find out why your editor may not want to talk to you.
Getting people to subscribe to email marketing lists is getting tough. So marketers are turning to alternatives that are still permission-based, but without sharing email. See what push web notifications and chatbots are all about, and why they might not be a panacea to email marketing challenges.
You might be using social media wrong! See why I don't expect or force sales from my social media followers. . .and why you shouldn't either.
Authors often want sales but hate selling. Here's a tip that can help authors get in the right mindset: Pretend you're going to be a contestant on Shark Tank.
While logic would dictate that hiring an influencer that has a huge following would be a good investment, that's not always true. Learn more about working with micro-influencers, experts and personalities that have hundreds of followers, not millions.
It's been billed as an audio social network. But is it really the future of social media--or podcasting--or neither? Here's my HearMeOut app review of using it on my iPhone in the real world.
Now that Amazon's Createspace no longer offers book formatting or book layout, self-published authors will have to look elsewhere for these services. Find out what you need to know when buying.
Notifications—the pings, dings, and pop-up alerts—that appear on your smartphone could be running or ruining or life as a small business owner. Discover social media tips for dealing with them.
A thought leader is someone who influences a community, network, industry, or the public because of his or her expertise, knowledge, and experience in a particular field. But what does that mean?
Self-publishing companies may say they'll help you with book marketing or promotion. But what does that mean? I'll tell you what you need to know when figuring out if their services are worth it.
Ad-free blog sites sound really great in theory. Bloggers can get paid for their content without income from advertising that annoys readers. But there are significant challenges to this blog model.
Owned media is a hedge against marketing investments in volatile social media networks. But it is not a panacea and has its own risks.
One of the decisions you need to make when self-publishing is about your ISBN number. What you decide can have implications for the future of your book or eBooks.
Self-published authors can now publish a print book through Kindle Direct Publishing (KDP). But it's not easy. I share my experience and tips for converting an eBook into a print book on KDP.
Localization is reviewing and editing communications (text, audio, video) to make sure they follow the language standards and idiosyncrasies of the intended audience. Find out more about these edits.
Podcasting is very popular. But are they useful for self published authors? Here are issues to consider before doing a podcast.
Authors can be so concerned about getting book reviews for their books that they fail to do book reviews for other authors. Discover the benefits of supporting other writers with book reviews.
As I ramp up my activity on Instagram for business, I’ve had some good reminders about what makes someone worthy of following on social media. See why I'll follow you or not.
When authors need help writing a book, they may turn to a writing coach, book coach, or editor. But which one is the right one for you? All three options are discussed.
When you publish your eBooks on KDP and enroll them in KDP Select, you can promote them with Kindle Free eBook Promotions and Kindle Countdown Deals. But are they worth it? Here's the real deal...
Ever thought of using Amazon Marketing Services for advertising your Kindle eBooks? I share the basics of using the program, as well as what I've learned from using it for my Kindle eBooks.
Self-publishing eBooks on Amazon’s Kindle Direct Publishing (KDP) platform is pretty easy. What’s sometimes not so easy is figuring out how all the Kindle programs impact your income. I explain here.
With online buying being so based on product reviews these days, book reviews can be important for both authors and buyers. Learn how to write a book review on Amazon that's helpful for everyone!
As I continue my Instagram-for-business adventure, here are some dos and don'ts I've discovered that can help build your following and create a positive experience for both you and your followers.
Earned media can be "free" advertising and public relations. But you can't obtain it without an investment. See how media mentions and social sharing are earned.
If you started writing a book then got sidetracked by life or even other writing endeavors, it may be hard to get going again. Find out what to do if your book writing is stalled.
A critique is an often overlooked process that can help authors ready their book manuscripts for more detailed editing. See what a critique is and how it helps.
Ever run into people who proudly declare that they are serial entrepreneurs, like it’s a badge of honor? In some cases, it is. But in other cases, it's just a cover for serial failure. See why.
Confused buyers can be some of the worst customers ever! They can be high maintenance and low profit. Discover some ways to deal with them . . . or not.
After reviewing many book manuscripts, I've identified some of the most common problems authors make for themselves when self-publishing. Does your book suffer from one of them?
If you self-publish, you might be wondering how to create an audio book edition. It's much more complex than self-publishing a print book or eBook! This Q&A answers your questions.
Presenting your small business as bigger than it is is not only bad etiquette, but can lead to unhappy customers. Don't fall into this networking trap!
Semicolons are the most misunderstood and misused of the punctuation marks. Learn some simple rules for using them... or avoiding them.
Hiring an editor for your book can be a significant investment, both financially and emotionally. Here's what you need to know before you hire.
Frustrated because your self-published book isn't selling? Here are 10 top reasons why.
Pinterest and Instagram are both visually oriented social media platforms. But which one wins for business? Advantages and challenges of each are discussed.
Thinking of using Instagram for business? Read this article so you know what to expect.
Some people just want to write a book to say they've done it, regardless of whether it gets published or not. But some, deep down, want to publish. See what problems arise when objectives conflict.
Looking for ways to monetize your blog or other content? Learn how to become an influencer to increase your chances of attracting advertising sponsorships.
Can you make money blogging? Back in the early days, yes. Today? Well, it's more challenging. While the blogging model of the mid-2000s may be going extinct, it is evolving into something else.
Translating a book into another language can open up new reading audiences. However, it can also open up a messy situation with translators and editing issues. See what's involved here.
Thinking of making or bundling a product to sell along with your self-published book? Read this first to learn what you need to know!
Learn how to make cold brew iced tea easily and inexpensively at home!
Not all guest blogging opportunities are created equal! Here are some times you might want to take a pass on these invitations.
Make your videos amazing, not unintentionally amusing, with these video presentation tips. Tips for making videos cheaply, including Facebook Live, are discussed.
Even though it could be a creative and desirable product, self-publishing a custom printed deck of cards can be a challenging and expensive venture. Learn what costs are involved.
Self publishing a workbook or guided journal can provide benefits for both authors and readers. Challenges for printing these specialty publications are discussed.
Ever want to write and print a book as a gift for a special someone? Today's technology makes printing one possible. But is it worth it? Here are the challenges of printing one book for a gift.
Now that self-publishing is available to almost everyone, many feel inspired to write and publish their memoirs. But is it a good idea? Explore the reasons you should (or shouldn't!) write a memoir.
Some self published authors are getting creative in finding ways to make money from writing, including crowdfunding a book project. Is it legit or a scam? Find out here.
Like craft books, self-publishing cookbooks involves some special issues that regular fiction and nonfiction don't. Learn how to self-publish a cookbook here.
We are fascinated, frustrated, and fearful of robots. But there are famous fictional robots which have become models for functions we want them to do in real life. What's your favorite from this list?
Craft books present a number of unique challenges when self-publishing. This article discusses photo use, printing, eBooks, legal issues, and writing how-to instructions when self-publishing a craft book.
One of today's hottest consulting and coaching models is the mastermind group. But what is a mastermind group? The pros and cons of using them are discussed in this article.
Even if the written content is stellar, poor presentation and packaging can turn any self-published book or eBook into trash. Find out what makes a book or eBook look unprofessionally self-published.
Social media networks heavily rely on visuals. So if businesses want to reach and sell to today's customers, build building visual literacy skill is a must. But what is visual literacy in business?
Consultants and coaches are creating Facebook Groups for business in pursuit of engagement with customers and prospects. But is that a good idea? Discover what you need to know.
I love Twitter. I've been active on it since late 2008 and it's been very good to me. But my relationship and activity with Twitter has changed. Does it still work as a business social media channel?
Starting a small business is easier than it's ever been in history. But is that necessarily a good thing? Pros and cons of easy small business startup are discussed.
A book launch is the next logical step after a book is published. Find out what is a book launch, along with tips for self published authors, getting buzz, and virtual book launches.
Asking for feedback on self-published book cover designs can be helpful. But how much feedback is too much? Discover ways to resolve the dilemma and move forward.
Frustrated by the prospect of offering their content for free, bloggers and website owners may turn to a gated content strategy. Learn what gated content is, as well as its risks and rewards.
A "monkey wrench" means more than just a plumber's tool. It's a popular way to define an obstacle or challenge. See how to use this sales "tool" for small business.
See how perfectionism, fear, approval seeking, and sense of loss keep authors from getting their books done.
It's a bit of a chicken-and-egg scenario. Does writing a book mean you'll get speaking gigs? And does public speaking help you sell books? The opportunities and obstacles of both are discussed.
Curious how to get public speaking gigs? Lots of authors and consultants are. Discover the most common sources for booking speaking engagements... and what it takes to get in!
Though blogging software, such as that from WordPress.org, is usually free, that doesn't mean blogging is free! Find out the cost of a self-hosted blog.
One of the issues that confuses many new bloggers is hosting. Discover what is meant by a hosted blog and a self hosted blog, as well as pros and cons of each.
Even with platforms such as Amazon's Createspace and KDP which can publish virtually overnight, self-publishing takes time! Discover how long it might take to self-publish a print book or eBook.
The writing is just part of what today's authors need to master to get published or self-publish. Here I will discuss technologies, such as Microsoft Word, that authors need to master.
Sales are great. But if it costs too much to get those sales, a small business will be running at a loss. Learn how to calculate customer acquisition cost.
What does a beta reader do? He or she can provide valuable early feedback prior to self-publishing a book or eBook manuscript. Learn more about hiring and working with beta readers.
Online business coaching programs can promise more than they deliver. Learn what questions to ask before investing in them.
A common self-publishing mistake in nonfiction is using OOPS (Only Other People's Stuff). Learn why it increases publishing risk and can decrease an author's success.
Want to know how to have a best seller book? There are legit, and not so legit, ways to get one. Best-selling book shenanigans are called out here. Also learn why best-selling status may not matter.
These days when you mention a webinar, you might hear, "Not another one!" Why the negativity? Discover why people hate webinars and how to make a great webinar that participants will value.
A good book title is important for marketing any book. But how do you choose? Discover tips for choosing one that works for SEO and marketing when self publishing nonfiction.
Yes, there is a difference between email marketing and newsletter broadcasts. Find out here.
After working with several nonfiction authors, I've identified these common self-publishing mistakes that need to be avoided.
Influencer marketing is a new term for celebrity advertising, which has been around for decades. But there are twists that make it a new, and challenging, tool in a company's marketing arsenal.
Customers buy from those they know, like, and trust. But if those are the only reasons, beware of possible convenience and pity sales! See sales tips for handling these tricky situations.
Blogs have been touted as an effective marketing strategy. But they are public and could be viewed by anyone, including competitors. See how blogging for business could impact sales.
"How many words (or pages) should my book be?" It's a common question from new and even experienced writers. The short answer is to use as many words as it takes. The long answer is a bit more complex as discussed here.
An online social media group offers members the opportunity to establish and join groups of similar people and interests. Find out what are social media groups on platforms like Facebook and LinkedIn.
Almost as difficult as producing and hosting your own podcast is getting invited to be on someone else's. Learn how to be a guest on a podcast.
Your readers may be tired of you and your never-ending stream of content. They may be suffering from information overload and fatigue. Discover strategies to avoid overwhelming your audience, like scheduling your posts carefully and offering content in multiple formats.
Once you've got people to subscribe to your emails, then the challenge is to get them to respond as you hope. Discover how to improve email marketing open rate and click rate.
There are multiple types of editing for books, each one addressing a different aspect of a manuscript. Developmental editing, line editing and copy editing are discussed.
Getting email subscribers is hard. Really hard. Learn what you need to know to build an email marketing list from scratch for your small business.
Writing a children's book can be tougher than you think. Self publishing and marketing a children's book could be a legal and marketing nightmare. Here are just some of the challenges.
What are infographics? In brief, they are graphical presentations of facts, figures or other information. Learn more about what they are and how to use them here.
While all entrepreneurs are in business to make money, there are some that are identified by either their business structure, who they are or the work they do. Discover types of entrepreneurs here.
How are self-published books viewed by traditional publishers? This article discusses issues with traditional publishing after self-publishing.
How many of your self-published books will you sell? It's a big question that's tough to answer. Gain insight into the self-publishing book sales landscape.
A press release can be a low cost and cost-effective PR and marketing tool for small business. Find out what is a press release and how to write and distribute it.
Creating a podcast isn't magic. But you do need to understand a few things before you launch. We'll cover how to start podcasting, costs, risks and money-making opportunities.
Your business networks are living, breathing entities made up of living, breathing humans which change constantly. See how that can impact your networking and discover how to deal with these changes.