- 8
Marketing a Podcast and Marketing With Podcasts: The Challenges of Both
One of today's marketing mantras is to use a podcast for marketing. Just one issue: You have to market the podcast! The challenges of marketing a podcast and using them to build your business are discussed.
- 18
Quit Using Social Media Like It's 2008
I’m STILL seeing people using the same stupid social media tricks they did in 2008. Hope you'll pardon my rant as I discuss some examples from my recent Instagram adventures.
- 16
Using Visual Social Media Platforms for Non-Visual Businesses
To reach new potential customers and fans, non-visual professionals and businesses need to be on social media networks, even the more visual ones like Instagram, Facebook and Pinterest. Discover some ways to make your non-visual business more visual and visible.
- 12
IGTV: What You Need to Know About the Instagram Video Sharing App
IGTV is Instagram's video sharing app that launched in June, 2018. Find out what it's all about and how it compares to YouTube.
- 10
Entrepreneur Versus Freelancer: What's the Difference?
Are you really an entrepreneur... or just a freelancer? It may seem like a question of semantics. But knowing the difference can keep you from losing money and your mind.
- 10
Self Publishing Print on Demand Books for Less
Self publishing print books with print on demand (POD) can be cost-effective, but that doesn't mean it's cheap. Here are tips for photos, color, and book size that can make POD books more affordable.
- 10
Amazon Marketing Services Advertising for Kindle Ebooks: Are You Winning Ad Bids, but Losing Money?
Should you aim to win in the ad bidding wars on Amazon Marketing Services to advertise your Kindle eBooks? No! And learn how to set an ad bid for your book and budget.
- 12
Stock Photo Issues for Self Published Cookbooks and How-To Books
Why not use a stock photo instead of going through the hassle of making the recipe and taking one’s own photos for use in the cookbook? Lots of reasons! Read to find out.
- 15
Podcast Guests: How to Recruit Them for Your Show
Hosting guests on your podcast can bring variety, alternate perspectives, and entertainment. However, booking podcast guests can be quite an effort. What should you consider?
- 14
Podcast Programming Formats
Should a podcast be a solo show, include guests, or even be cohosted? Each programming format brings advantages and disadvantages as discussed here.
- 35
Biggest Writing Mistakes for Books and Blogs
From reading scores of manuscripts and thousands (upon thousands!) of blog posts, I frequently encounter these big writing mistakes. Are you guilty of making them?
- 26
Book Writing Tips for Nonfiction: Avoiding the Expressway Syndrome
Nonfiction books that drone on and on, chapter after chapter, are like driving on today's featureless expressways. Discover book writing tips that keep a nonfiction work organized and moving forward.
- 16
Book Signing Event Challenges: Protecting Your Sales and Profits
Received a couple of questions about challenges with book signing events. I provide insight on these situations to help protect sales and profits for self published authors.
- 14
Why Your Book Editor May Not Want to Talk to You
Some authors want to have a lot of conversation with their book editors. But that might put editors in a different role than what they should be. Find out why your editor may not want to talk to you.
- 8
Email Marketing Alternatives: Are Push Web Notifications and Chat Bots the Answer?
Getting people to subscribe to email marketing lists is getting tough. So marketers are turning to alternatives that are still permission-based, but without sharing email. See what push web notifications and chatbots are all about, and why they might not be a panacea to email marketing challenges.
- 10
Why I Don't Care If My Social Media Followers Become Customers
You might be using social media wrong! See why I don't expect or force sales from my social media followers... and why you shouldn't either.
- 20
Authors, Would You and Your Book Survive on "Shark Tank?"
Authors often want sales but hate selling. Here's a tip that can help authors get in the right mindset: Pretend you're going to be a contestant on Shark Tank.
- 16
What Are Micro-Influencers?
While logic would dictate that hiring an influencer that has a huge following would be a good investment, that's not always true. Learn more about working with micro-influencers, experts and personalities that have hundreds of followers, not millions.
- 12
HearMeOut App: The Future of Social Media?
It's been billed as an audio social network. But is it really the future of social media--or podcasting--or neither? Here's my HearMeOut app review of using it on my iPhone in the real world.
- 20
Book Formatting Versus Book Layout and Design: What You Need to Know
Now that Amazon's Createspace no longer offers book formatting or book layout, self-published authors will have to look elsewhere for these services. Find out what you need to know when buying.
- 8
Social Media Tips for Small Business Owners: Are Notifications Running (or Ruining) Your Life?
Notifications—the pings, dings, and pop-up alerts—that appear on your smartphone could be running or ruining or life as a small business owner. Discover social media tips for dealing with them.
- 14
What Is Thought Leadership?
A thought leader is someone who influences a community, network, industry, or the public because of his or her expertise, knowledge, and experience in a particular field. But what does that mean?
- 22
Self-Publishing Companies' Book Marketing Services: What You Need to Know
Self-publishing companies may say they'll help you with book marketing or promotion. But what does that mean? I'll tell you what you need to know when figuring out if their services are worth it.
- 16
Ad-Free Blog Sites: The Future or the Beginning of the End for Blogging?
Ad-free blog sites sound really great in theory. Bloggers can get paid for their content without income from advertising that annoys readers. But there are significant challenges to this blog model.
- 12
What Is Owned Media?
Owned media is a hedge against marketing investments in volatile social media networks. But it is not a panacea and has its own risks.
- 20
What Is an ISBN Number?
One of the decisions you need to make when self-publishing is about your ISBN number. What you decide can have implications for the future of your book or eBooks.
- 17
How to Turn Your Kindle Ebook Into a Print Book
Self-published authors can now publish a print book through Kindle Direct Publishing (KDP). But it's not easy. I share my experience and tips for converting an eBook into a print book on KDP.
- 12
What Is Localization for Book Editing?
Localization is reviewing and editing communications (text, audio, video) to make sure they follow the language standards and idiosyncrasies of the intended audience. Find out more about these edits.
- 12
Podcasting Considerations for Authors
Podcasting is very popular. But are they useful for self published authors? Here are issues to consider before doing a podcast.
- 13
Book Reviews: Why Authors Need to Do Them
Authors can be so concerned about getting book reviews for their books that they fail to do book reviews for other authors. Discover the benefits of supporting other writers with book reviews.
- 10
How I Decide Whether to Follow You on Instagram or Twitter
As I ramp up my activity on Instagram for business, I’ve had some good reminders about what makes someone worthy of following on social media. See why I'll follow you or not.
- 12
Should You Hire a Writing Coach, Book Coach, or Editor?
When authors need help with writing a book, they may turn to a writing coach, book coach, or editor. But which one is the right one for you? All three options are discussed.
- 8
Kindle Free eBook Promotions and Countdown Deals: Are They Worth Doing?
When you publish your eBooks on KDP and enroll them in KDP Select, you can promote them with Kindle Free eBook Promotions and Kindle Countdown Deals. But are they worth it? Here's the real deal...
- 19
Using Amazon Marketing Services for Advertising Kindle Ebooks: What I've Learned
Ever thought of using Amazon Marketing Services for advertising your Kindle eBooks? I share the basics of using the program, as well as what I've learned from using it for my Kindle eBooks.
- 12
KDP Select, Kindle Unlimited, and Kindle Lending Programs Explained
Self publishing eBooks on Amazon’s Kindle Direct Publishing (KDP) platform is pretty easy. What’s sometimes not so easy is figuring out how all the Kindle programs impact your income. I explain here.
- 25
How to Write a Book Review on Amazon
With online buying being so based on product reviews these days, book reviews can be important for both authors and buyers. Learn how to write a book review on Amazon that's helpful for everyone!
- 8
Instagram for Business: Dos and Don'ts
As I continue my Instagram-for-business adventure, here are some dos and don'ts I've discovered that can help build your following and create a positive experience for both you and your followers.
- 6
What Is Earned Media?
Earned media can be "free" advertising and public relations. But you can't obtain it without an investment. See how media mentions and social sharing are earned.
- 9
What to Do If Your Book Writing Project Is Stalled
If you started writing a book, then got sidetracked by life or even other writing endeavors, it's hard to get going again. Find out what to do if your book writing is stalled.
- 15
Should You Get a Critique for Your Book Manuscript?
A critique is an often overlooked process that can help authors ready their book manuscripts for more detailed editing. See what a critique is and how it helps.
- 20
Serial Entrepreneur or Serial Failure?
Ever run into people who proudly declare that they are serial entrepreneurs, like it’s a badge of honor? In some cases, it is. But in other cases, it's just a cover for serial failure. See why.
- 7
Small Business Sales Tips for Dealing With Confused Buyers
They can be some of the worst customers ever! Confused buyers can be high maintenance and low profit. Discover some ways to deal with them... or not.
- 12
Top 10 Book Manuscript Problems to Avoid When Self Publishing
After reviewing many book manuscripts, I've identified some of the most common problems authors make for themselves when self publishing. Does your book suffer from one of them?
- 9
How to Create an Audio Book
If you self publish, you might be wondering how to create an audio book edition. It's much more complex than self publishing a print book or eBook! This Q&A answers your questions.
- 18
Networking No-No: Presenting Yourself as Bigger Than You Are
Presenting your small business as bigger than it is is not only bad etiquette, but can lead to unhappy customers. Don't fall into this networking trap!
- 14
When to Use a Semicolon...or Not
Semicolons are the most misunderstood and misused of the punctuation marks. Learn some simple rules for using them... or avoiding them.
- 10
Hiring an Editor for Your Book: What You Need to Know
Hiring an editor for your book can be a significant investment, both financially and emotionally. Here's what you need to know before you hire.
- 12
Top 10 Reasons Your Self-Published Book Isn't Selling
Frustrated because your self-published book isn't selling? Here are 10 top reasons why.
- 8
Pinterest Versus Instagram for Business
Pinterest and Instagram are both visually oriented social media platforms. But which one wins for business? Advantages and challenges of each are discussed.
- 12
Using Instagram for Business
Thinking of using Instagram for business? Read this article so you know what to expect.
- 14
Should You Write a Book If You Don't Plan to Publish It?
Some people just want to write a book to say they've done it, regardless of whether it gets published or not. But some, deep down, want to publish. See what problems arise when objectives conflict.
- 12
How to Become an Influencer
Looking for ways to monetize your blog or other content? Learn how to become an influencer to increase your chances of attracting advertising sponsorships.
- 16
Is Blogging Going Extinct—or Evolving?
Can you make money blogging? Back in the early days, yes. Today? Well, it's more challenging. While the blogging model of the mid-2000s may be going extinct, it is evolving into something else.
- 12
Should You Translate a Book You Self Published?
Translating a book into another language can open up new reading audiences. However, it can also open up a messy situation with translators and editing issues. See what's involved here.
- 10
Using Products to Help Sell Self-Published Books: What You Need to Know
Thinking of making or bundling a product to sell along with your self published book? Read this first to learn what you need to know!
- 12
How to Make Cold Brew Iced Tea
Learn how to make cold brew iced tea easily and inexpensively at home!
- 12
Guest Blogging Opportunities You May Want to Pass
Not all guest blogging opportunities are created equal! Here are some times you might want to take a pass on these invitations.
- 8
Video Presentation Tips
Make your videos amazing, not unintentionally amusing, with these video presentation tips. Tips for making videos cheaply, including Facebook Live, are discussed.
- 14
Self Publishing a Custom Printed Deck of Cards
Even though it could be a creative and desirable product, self publishing a custom printed deck of cards can be a challenging and expensive venture. Learn what costs are involved.
- 10
Self Publishing a Workbook or Guided Journal
Self publishing a workbook or guided journal can provide benefits for both authors and readers. Challenges for printing these specialty publications are discussed.
- 10
Print a Book for a Gift: The Challenges
Ever want to write and print a book as a gift for a special someone? Today's technology makes a print run of one possible. But is it worth it? Challenges of printing one book for a gift are reviewed.
- 12
Should You Write a Memoir?
Now that self publishing is available to almost everyone, many feel inspired to write and publish their memoirs. But is it a good idea? Explore the reasons you should (or shouldn't!) write a memoir.
- 20
Crowdfunding a Book Project
Some self published authors are getting creative in finding ways to make money from writing, including crowdfunding a book project. Is it legit or a scam? Find out here.
- 12
How to Self-Publish a Cookbook
Like craft books, self publishing cookbooks involves some special issues that regular fiction and nonfiction don't. Learn how to self publish a cookbook here.
- 12
Famous Fictional Robots We Want in Real Life
We are fascinated, frustrated, and fearful of robots. But there are famous fictional robots which have become models for functions we want them to do in real life. What's your favorite from this list?
- 15
The Challenges of Self-Publishing a Craft Book
Craft books present a number of unique challenges when self publishing. Photo use, printing, eBooks, legal issues, and writing how-to instructions when self publishing a craft book are discussed.
- 6
What Is a Mastermind Group?
One of today's hottest consulting and coaching models is the mastermind group. But what is a mastermind group? Pros and cons of using them are discussed.
- 20
How NOT to Make Your Book Look Self Published
Even if the written content is stellar, poor presentation and packaging can turn any self published book or eBook into trash. Find out what makes a book or eBook look unprofessionally self published.
- 4
What is Visual Literacy in Business?
Social media networks heavily rely on visuals. So if businesses want to reach and sell to today's customers, build building visual literacy skill is a must. But what is visual literacy in business?
- 8
Facebook Groups for Business: What You Need to Know
Consultants and coaches are creating Facebook Groups for business in pursuit of engagement with customers and prospects. But is that a good idea? Discover what you need to know.
- 12
Does Twitter Still Work as a Social Media Channel for Business?
I love Twitter. I've been active on it since late 2008 and it's been very good to me. But my relationship and activity with Twitter has changed. Does it still work as a business social media channel?
- 8
Is It Too Easy to Start a Small Business?
Starting a small business is easier than it's ever been in history. But is that necessarily a good thing? Pros and cons of easy small business startup are discussed.
- 6
What is a Book Launch?
A book launch is the next logical step after a book is published. Find out what is a book launch, along with tips for self published authors, getting buzz, and virtual book launches.
- 23
Book Cover Design Dilemma: How Much Feedback Is Too Much?
Asking for feedback on self published book cover designs can be helpful. But how much feedback is too much? Discover ways to resolve the dilemma and move forward.
- 10
What Is Gated Content?
Frustrated by the prospect of offering their content for free, bloggers and website owners may turn to a gated content strategy. Learn what is gated content, along with its risks and rewards.
- 8
Small Business Sales Tips: Using a "Monkey Wrench" to Get Better Clients
A "monkey wrench" means more than just a plumber's tool. It's a popular way to define an obstacle or challenge. See how to use this sales "tool" for small business.
- 6
How to Decide When Your Book is Done
See how perfectionism, fear, approval seeking, and sense of loss keep authors from getting their books done.
- 6
Does Public Speaking Help You Sell Books? And Does Writing a Book Help You Get Speaking Gigs?
It's a bit of a chicken-and-egg scenario. Does writing a book mean you'll get speaking gigs? And does public speaking help you sell books? Opportunities and obstacles of both are discussed.
- 12
How to Get Public Speaking Gigs
Curious how to get public speaking gigs? Lots of authors and consultants are. Discover the most common sources for booking speaking engagements... and what it takes to get in!
- 10
Cost of a Self Hosted Blog
Though blogging software, such as that from WordPress.org, is usually free, that doesn't mean blogging is free! Find out the cost of a self hosted blog.
- 8
What Does Self Hosted Blog Mean? What is a Hosted Blog?
One of the issues that confuses many new bloggers is hosting. Discover what is meant by a hosted blog and a self hosted blog, as well as pros and cons of each.
- 8
How Long Does It Take to Self Publish a Book?
Even with platforms such as Amazon's Createspace and KDP which can publish virtually overnight, self publishing takes time! Discover how long it might take to self publish a print book or eBook.
- 6
Microsoft Word and Other Technologies Authors Need to Master
The writing is just part of what today's authors need to master to get published or self publish. Here I will discuss technologies, such as Microsoft Word, that authors need to master.
- 6
What is Customer Acquisition Cost?
Sales are great. But if it costs too much to get those sales, a small business will be running at a loss. Learn how to calculate customer acquisition cost.
- 22
What is a Beta Reader for Books?
What does a beta reader do? He or she can provide valuable early feedback prior to self publishing a book or eBook manuscript. Learn more about hiring and working with beta readers.
- 6
Online Business Coaching Programs: What to Know Before You Buy
Online business coaching programs can promise more than they deliver. Learn what questions to ask before investing in them.
- 12
Common Self-Publishing Mistakes: Using OOPS (Only Other People's Stuff) in Nonfiction
A common self-publishing mistake in nonfiction is using OOPS (Only Other People's Stuff). Learn why it increases publishing risk and can decrease an author's success.
- 14
How to Have a Best Seller Book ... For Real!
Want to know how to have a best seller book? There's legit, and not so legit, ways to get one. Best selling book shenanigans are called out her. Also learn why best selling status may not matter.
- 10
How to Make a Great Webinar
These days when you mention a webinar, you might hear, "Not another one!" Why the negativity? Discover why people hate webinars and how to make a great webinar that participants will value.
- 9
How to Choose a Good Book Title When Self Publishing Nonfiction
A good book title is important for marketing any book. But how do you choose? Discover tips for choosing one that works for SEO and marketing when self publishing nonfiction.
- 6
What's the Difference Between Email Marketing and a Newsletter?
Yes, there is a difference between email marketing and newsletter broadcasts. Find out here.
- 10
Common Self-Publishing Mistakes for Nonfiction
After working with several nonfiction authors, I've identified these common self-publishing mistakes that need to be avoided.
- 4
Influencer Marketing: Definition
Influencer marketing is a new term for celebrity advertising, which has been around for decades. But there are twists that make it a new, and challenging, tool in a company's marketing arsenal.
- 8
The Problem With "Convenience Buys" and "Pity Buys"
Customers buy from those they know, like and trust. But if those are the only reasons, beware of possible convenience and pity sales! See sales tips for handling these tricky situations.
- 13
Blogging for Business: Can It Hurt Your Sales?
Blogs have been touted as an effective marketing strategy. But they are public and could be viewed by anyone, including competitors. See how blogging for business could impact sales.
- 22
How Many Words Should a Book Be?
"How many words (or pages) should my book be?" Common question from new, even experienced writers. Short answer is use as many words as it takes. Long answer is a bit more complex as discussed here.
- 10
What Are Social Media Groups?
An online social media group offers members the opportunity to establish and join groups of similar people and interests. Find out what are social media groups on platforms like Facebook and LinkedIn.
- 6
How to Be a Guest on a Podcast
Almost as difficult as producing and hosting your own podcast is getting invited to be on someone else's. Learn how to be a guest on a podcast.
- 8
Information Overload: Are You Wearing Out Your Readers?
Your readers may be tired of you and your never ending stream of content. They may be suffering from information overload and fatigue. Discover strategies to avoid overwhelming your audience.
- 10
How to Improve Email Marketing Open Rate and Click Rate
Once you've got people to subscribe to your emails, then the challenge is to get them to respond as you hope. Discover how to improve email marketing open rate and click rate.
- 10
Types of Editing for Books
There are multiple types of editing for books, each one addressing a different aspect of a manuscript. Developmental editing, line editing and copy editing are discussed.
- 12
Build an Email Marketing List From Scratch: What You Need to Know
Getting email subscribers is hard. Really hard. Learn what you need to know to build an email marketing list from scratch for your small business.
- 8
Writing a Children's Book Challenges
Writing a children's book can be tougher than you think. Self publishing and marketing a children's book could be a legal and marketing nightmare. Here are just some of the challenges.
- 12
What are Infographics?
What are infographics? In brief, they are graphical presentations of facts, figures or other information. Learn more about what they are and how to use them here.
- 13
Types of Entrepreneurs
While all entrepreneurs are in business to make money, there are some that are identified by either their business structure, who they are or the work they do. Discover types of entrepreneurs here.
- 14
Traditional Publishing After Self-Publishing: What You Need to Know
How are self published books are viewed by traditional publishers? Issues with traditional publishing after self publishing are discussed.
- 12
Self Publishing Tips: How Many People Could Potentially Buy Your Book?
How many of your self published books will you sell? Big question that's tough to answer. Gain insight into the self publishing book sales landscape.
- 10
How to Write a Press Release for a Small Business
A press release can be a low cost and cost-effective PR and marketing tool for small business. Find out what is a press release and how to write and distribute it.
- 6
How to Podcast: What You Need to Know Before You Get Started
Creating a podcast isn't magic. But you do need to understand a few things before you launch. How to start podcasting, costs, risks and money making opportunities are discussed.
- 10
Networking Tips for When Your Network Changes... or You Need to Change Your Network
Your business networks are living, breathing entities made up of living, breathing humans which change constantly. See how that can impact your networking and discover how to deal with these changes.
- 6
Book Signing Event Tips for Self Published Authors
To celebrate and announce your self published book, you've taken a page from the traditional publishing playbook and want to host a book signing event. But that's quite a project! See what's involved.
- 16
Networking Tips: Is This a Request for Support, or a Shakedown?
When networking, you'll likely be asked for discounted or free products or services to "support" a variety of efforts. Watch for these signs that someone is taking advantage of you.
- 8
Creating an Online Course: Pros and Cons
One of the hottest ways that coaches and experts are leveraging their expertise and knowledge into revenue streams is by creating online courses. Learn what they are and pros and cons for using them.
- 12
Book Marketing Tips: Asking Friends for Book Reviews
There's nothing wrong with asking friends for book reviews of your self published book. However, there are some caveats when it comes to soliciting reviews as discussed here.
- 6
Book Marketing Tips: Should You Offer a Pre-Order for Your Self-Published Book?
A common book marketing suggestion is to set up a pre-order offer for an upcoming book or eBook. Here's what to consider for a pre-order for YOUR self published book.
- 20
Editing and Proofreading Tips for Being Critical and Kind With Friends' Writing
"OMG! It's so awful. How can I tell her that her writing stinks?" Avoiding the UPSET depends on the SETUP of the editing and proofreading arrangement when a friend asks for your help.
- 26
How to Self Edit Your Book (Even Though You Shouldn't)
Hiring editors and proofreaders is expensive, and justly so. But what if you don’t have the bucks to hire them? How can you best review and improve your manuscript without them, even if self editing?
- 12
What Is an Ebook... Really?
Most people are familiar with the concept of an ebook. But when authors choose to self publish their work as ebooks, the "What is an ebook?" question gets more complicated as discussed here.
- 8
Proofreading Tips: Using Amateur Proofreaders
If you're not able to hire a professional proofreader—and you plan to enlist friends and family for free help—here are tips for using amateur proofreaders for your self published book.
- 10
Self-publishing Tips: Should You Hire a Graphic Designer for Your Book Cover Design?
Is a stellar book cover really necessary to be successful at self-publishing? Well, yes and no. Discover tips for hiring a graphic designer for your book cover...or not.
- 12
Self Publishing Tips: How to Price Your Book or eBook
When self publishing, one of the critical factors for success can be how you price your work. Learn what factors need to be considered when pricing your self published book or eBook.
- 14
Writing Tips: Making Time for Reading
Have trouble finding time to read? But writers need to read! Learn how "hearing" the words can be either helpful and hurtful. Plus, discover the POP strategy for developing a productive reading habit.
- 2
Parts of a Book Explained
In addition to the body text, there are several parts of a book which can be included to provide readers with background information or helpful resources. Required and optional parts are explained.
- 15
What Are Book Royalties?
If you are using a self publishing platform OR you are traditionally published, your primary income from your book will be in the form of royalties. Discover what book royalties are and how they work.
- 20
Can You Make Money From Self Publishing?
Can you make money from self publishing? Technically, yes, even if you make just a buck! But if you're looking for more income from self published books, the answer is more complex as discussed here.
- 2
How to Get Started Self Publishing: 5 Questions You Must Answer BEFORE You Start
It's not self publishing tools that will make or break your book; it's errors in message, purpose and marketing that will. So before you get started, you need to ask yourself these five key questions.
- 16
Self Publishing Scams and How to Spot Them
Don't get suckered into self publishing scams that pump you up and plunder your rights! Learn to spot some telltale signs of these groups that prey on authors.
- 6
Small Business Mistakes to Avoid: Acting Like a Charity
Small businesses that give too much--or take too much in terms of free, bartered or donated benefits--are acting like a charity and jeopardizing their future. See why it happens and how to avoid it.
- 18
Book Publishing Terms Authors Need to Know and Understand
Welcome to the wonderful world of book publishing! If you're a new author, you'll need to understand the landscape. Discover key terms about the business here.
- 10
Online Appointment Scheduling Tips for Networking and Sales
Offering consulting clients and colleagues a chance to "book" time to talk with you using an online appointment scheduling calendar can help free up your day. Get tips for use in networking and sales.
- 10
What is Editing?
Editing is the process of evaluating and changing a work of art or writing to make it acceptable for its intended message and audience. But can editing go too far?
- 6
Self Publishing Tips: Using Your Backlist
Discover how self published authors can use their backlist of previously published book titles to expand their status and sales. Includes definitions of backlist and front list titles.
- 10
Podcasts versus Audio Files? What's the Difference?
These days, almost any non-music audio content is referred to as a podcast. But that's not exactly correct. Learn the difference between podcasts and other audio content.
- 8
What is a Webinar?
What is a webinar? Discover ways to utilize this new media technology to promote your business and provide value.
- 15
Self Publishing Tips: Should You Build Your Author Platform or Publish First?
What is an author platform? Discover what it is and why you need to start building one even BEFORE self publishing your book.
- 6
How to be a Good Consultant When Clients are Friends
When "friends" decide to become clients, these relationships enter a whole new, challenging dimension. See how doing business changes friendship dynamics and some tips for handling these situations.
- 12
Marketing Tips: Are You Offering Too Many Choices?
When customers are given too many choices, they may choose nothing at all! Learn how the number of choices can impact marketing and factors to consider when developing offerings.
- 14
Book Trailers: Best Practices for Using for Book Marketing
Book trailers can be an effective and engaging book promotion strategy. Learn what is a book trailer and tips for inexpensively creating one for marketing when self publishing a book.
- 14
Marketing with a Blog Without Actually Blogging
The current wisdom is that having a blog is a necessity to lure sales prospects. But blogging is a LOT of work! Learn how to market a business with the WordPress blog platform without really blogging.
- 12
Email Marketing: Does List Size Matter?
Every small business marketer would love to have a list of 1,000 subscribers or more. But is size the only measure of the list's success? Find out what list stats matter for email marketing.
- 6
Networking Tips (and Traps!): Preventing Brain Picking
Consultants, beware! Your brain might be picked during networking. Discover strategies for deflecting and redirecting these requests which drain your brain and your sales!
- 6
Networking Tips: Are You Chasing or Choosing?
Are you an Over-Networker who attends too many networking events and connects with too many people? Get tips to stop chasing and begin choosing for better networking results.
- 15
Elevator Pitch: How to Write One as Your Networking Commercial
Many networkers use the elevator pitch concept to get their sales story told in a short period of time such as 30 or 60 seconds. Learn how to write an elevator pitch "commercial" for networking.
- 8
What Not to Do at Networking Events
There are some unwritten rules that new (even experienced!) networkers may violate without even realizing it. Learn what not to do at networking events.
- 9
Self Publishing Tips: Why Your Print Book May Outlive Your Ebook
Choosing a format (print or electronic) for your self published book could determine the shelf life and accessibility of your work now and into the future. See why print books may outlive ebooks.
- 6
What Is a Leads Group for Sales and Networking?
A leads group (sometimes called a leads club) is a business association whose members gather regularly for the purpose of giving and getting referrals. Learn more about this type of networking venue.
- 14
Why I Don't Use Free Stock Photo Sites for Books
Are you sure you can use the images and photos you've downloaded? See why I don't use free stock photo sites... especially for books.
- 33
Self Publishing vs. Traditional Publishing: Which One is for You?
New authors often struggle with the decision of whether to go with self publishing or attempt the traditional publishing route. Nine questions here can help you decide!
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Networking Tips: How to Measure Your Networking Success
You could be networking like crazy and have nothing to show for it. Here are some tips for measuring your networking success.
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Networking Tips: Do Your Business Cards Scream "I'm a Newbie!"?
Do the business cards you use as you begin your new consulting business or networking adventures commit any of the 9 Deadly Newbie Business Card Sins? Read on to find out!
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What Is Networking?
What is networking as it relates to business? Many people have an "I know it when I see it" attitude about it. Networking principles, and how they differ from word of mouth, are discussed.
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Types of Business Networking Groups
Networking groups are definitely not all the same. Nor are they all equal in terms of the sales and referral opportunities. Pros and cons of popular networking group types are explored.
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Networking Tips for Getting Better Referrals for Your Business
What should you do when you get bad referrals? How can you decrease the number of junk referrals you get and increase the good ones? Discover networking tips for getting better sales referrals here.
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Networking Tips: How to Give a Good Referral
Not all referrals are good referrals. Sometimes they can even have a negative impact on the referral giver or recipient. Discover networking tips on how to give a good referral.
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Content Marketing: How to Find Gold in Your Existing Content
You may have already written your next business book or blog without knowing it! Learn how to find gold in existing self-published material to boost content marketing efforts without a lot of effort.
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How to Overcome Writer's Block by Knowing Your Readers
Not understanding who your readers are and what's important to them can keep writers from being successful in the market. Learn how to overcome writer's block by knowing your readers.
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Book Marketing is NOT the Same as Marketing with Books
Using a book to help market your business is NOT the same as marketing the book. Find out why book marketing and marketing with books are two completely different, but important, functions.
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What are Writing Prompts?
Looking for a way to boost your creativity and get your mental motor running when it comes to writing? See how writing prompts can help and learn how to use them.
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Small Business Tips: Multiple Streams of Income Strategies Pros and Cons
Multiple streams of income strategies are used by many businesses, including small business, to even out peaks and valleys in revenues. Discover pros and cons to these business models.
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Self-publishing Tips: Should You Worry About Reviews?
Authors, especially new ones, can fret about the possibility of getting bad reviews for their self-published books. But should they really worry about it? Find out here.
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Writing Tips: Where and When Do You Get Inspiration?
Where do you get inspiration to write? It's different for everyone. But capturing those thoughts can be challenging. Learn tips for recording your brilliant insights.
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Are Market Segments Determined by the Product or the Market Served?
Should you determine the market segment or the product (or service) you want to market first? Tough question... but one that needs to be answered continuously during a product's life cycle. See why.
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Editing Versus Proofreading: What's the Difference and Why You Need Both
When an author asks me for help with editing a book, I ask if they truly want editing or just proofreading. A quizzical look often follows. Discover the difference between them and why you need both.
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Self Publishing Tips: Should You Publish a Print Book, eBook or Both?
Writers often wrestle with the decision as to whether to self publish an ebook or a print book... or both. Discover pros and cons for print books and ebooks.
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What Is a Best Seller?
What is a best seller? Fact is, there's no one definition of what a popular or critically acclaimed book is. Learn more about what makes a best selling book.
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Networking While Walking: Pros and Cons
Networking while walking is a trend that seems to be gaining some traction... and action. Learn what it is, along with pros, cons and tips for using it.
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Networking Tips: Why I Might Trash Your Business Card
How do people decide whose business cards to keep and which ones to trash? Keep yours out of their recycle bins with these networking and business card design and use tips.
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Book Marketing Tips: 12 Free or Low Cost Promotional Ideas
Book marketing doesn't have to be expensive which is good news for self published authors! Discover 12 free or low cost promotional ideas to help sell your book.
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Marketing Strategy: Avoiding the "I Can Also Do That" Problem
Even the smartest of business people and marketers suffer from taking on work that is not fulfilling or profitable. Why? The "I Can Also Do That" problem. Find out what causes it and how to avoid it.
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Marketing Challenges When Targeting Aspirational Prospects
These prospects aspire to great things... and maybe your business can help. But they're hard to find because they're working on a brighter future in private. Learn more about "aspirational" markets.
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Blogging Tips: Avoiding the Unfocused Blog Syndrome
Bloggers can be wellsprings of ideas... often too many, causing them to lapse into a blogging style that's counterproductive and chaotic. Get tips to avoid Unfocused Blog Syndrome.
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What Is UX?
UX is a shorthand acronym for "user experience." While commonly used in relation to a website's user interface (UI), the concept has applications for offline sales and marketing, too.
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Guest Speaker Tips for Event Organizers
Hiring a guest speaker is just the first step in creating an event that's successful for all parties involved. A helpful list of questions for event organizers is included.
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Self Publishing Tips: Should You Buy a Domain Name for Your Book Title?
When self publishing a book, should an author purchase a domain name for the book's title? Pros and cons are discussed.
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Why Isn't My Self-Published Book for Sale in Bookstores?
Self published authors can be sorely disappointed when they don't see their books for sale in brick-and-mortar bookstores. Learn more about how retail bookstores work here.
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Self Publishing Platforms Pros and Cons
These days, many authors and independent publishers are turning to self publishing platforms to get their books to market. Learn what these platforms provide, as well as pros and cons.
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Types of Book Binding
How a book is printed and distributed can affect its sales, marketability and usability. Discover the most common types of book binding, as well as pros and cons of each for self publishing.
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Internet Marketing Time Warp at Warp Speed
Internet marketing has changed the marketing landscape forever! But the speed at which it has changed the world is close to the warp speed of travel in sci-fi. See how far we've come here.
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Point of Purchase Promotion Definition
What is point of purchase promotion? Find out here and how it can spell additional revenues for sellers.
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Brand Loyalty versus Program Loyalty: Marketing Challenges of Reward Programs
Many companies use reward programs to build brand loyalty. But do they really? Or are people just loyal to the rewards? Marketing challenges of offering rewards are discussed.
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What Is a Copywriter?
What is a copywriter? Copywriting is a specialty within the commercial writing field that supports marketing and advertising efforts. Learn more about what copywriters do here.
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Advertising Lessons From Rudolph the Red-Nosed Reindeer Christmas Special
The 1964 Rankin/Bass Rudolph the Red-Nosed Reindeer stop motion animated special is a classic! And the advertising supporting the initial broadcast offers marketers some lessons that apply even today.
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Advertising With Numbers: Tricky or Truthful?
Using numbers and statistics in advertising can be very effective... and sometimes deceiving. Is this tactic is tricky or truthful? Pros and cons are discussed.
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What is Experiential Marketing?
Experiential marketing is a unique marketing activity intended to create a positive user experience... while positively promoting a brand. Definition of the practice and pros and cons are discussed.
- 14
What is Customer Relationship Management?
What is customer relationship management (CRM) and how does it facilitate the sales process? Find out here.
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Advertising: Does Ad Frequency Affect Results?
Ad repetition can increase recognition... but not always sales. See how frequency can affect advertising results.
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What is Crowdsourcing?
Crowdsourcing is NOT the same as crowdfunding. Learn the differences and how crowdsourcing is used.
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Measuring Advertising Effectiveness Realistically
Measuring advertising effectiveness is one of the more difficult tasks for marketers and small business owners. Choosing relevant numbers and evaluation techniques are discussed.
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Social Media for Business: Why You Don't Need to Be on Every Channel
The same show doesn't broadcast on every channel. So why should you? Learn why to be selective when pursuing social media for business, particularly small business.
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What is Internet Marketing Really?
Ask 10 people what is Internet marketing and you'll likely get 10 different answers! Typical aspects of marketing online are discussed.
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Business Gifts: Why Thanksgiving is a Great Time to Give
While many holiday business gifts are given around Christmas, giving at Thanksgiving can offer more impact. See why here.
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Custom Promotional Items: Pros and Cons
Custom promotional items can help boost a brand. However, they can be VERY expensive. Learn the difference between custom and customized promotional items. 3D printing possibilities are briefly noted.
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What Is ROI in Marketing?
ROI (return on investment) in marketing can often be difficult to assess. Learn marketing ROI definition and basic principles of calculating marketing ROI.
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How to Create a Hashtag
Learn how to create a hashtag for use on Twitter and other social media networks. Emphasis is on creating a hashtag for business use.
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Business Competitive Advantage: The Problem With Being Too Unique
Being unique or offering a unique product or service can provide competitive advantage. But being too unique can sometimes be a disadvantage. Rarity and uniqueness factors when pricing are discussed.
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What is a Hashtag?
What is a hashtag? Post explains and includes basic definition and operation of a hashtag on social media networks.
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Business Gifts: Pros and Cons of Holiday Food Gifts
Who doesn't like holiday food gifts? Possibly many people. However, they are popular choices for business gifts. Discover the pros and cons of using them for customer gifts.
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Marketing Analysis: Marrying Meaning with Numbers
Numbers are just numbers until meaning is attached to them. Nowhere is this more true than for marketing analysis. Learn methods for selecting relevant numbers to monitor and compare.
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Promotional Products are Not Toys
Promotional products can often be cute, colorful and attractive to children. But they are NOT toys. Safety issues are discussed, as well as the impact of playful promos on marketing.
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How to Start a Blog: Know Your Why
New bloggers often make the mistake of blogging about anything that comes to mind, usually with poor results. Avoid this by knowing your "why." Reasons for starting (or changing) a blog are explored.
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Hi, I'm Dr. Heidi Thorne, MBA/DBA, of Thorne Communications LLC, a business author, blogger and editor with over 25 years experience in sales, marketing, advertising and public relations, including a decade in the hotel and trade show industries, 17 years as a promotional products distributor and 15+ years as a trade newspaper editor. My writing and blogging focuses on small business, marketing and self publishing topics. I hold two advanced business degrees and taught at the college level for 5 years.
My hubs may include like links to products and services for which I may receive income through advertising/affiliate links or from income received as part of my normal course of business. Thank you for your support!
All material in my hubs is copyright protected and written permission is required for use. However, linking to the articles is welcomed. You can also hire me to provide written content for your company. Send a message here through HubPages or contact me through my company's website at www.HeidiThorne.com.
Disclaimer: Any examples are for illustrative and educational purposes only and do not suggest endorsement or affiliation. The author/publisher (Thorne Communications LLC) has used best efforts in preparation of these articles. No representations or warranties for its contents, either expressed or implied, are offered or allowed and both parties disclaim any implied warranties of merchantability or fitness for your particular purpose. The advice and strategies presented herein may not be suitable for you, your situation or business. Consult with a professional advisor where and when appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other damages, including but not limited to special, incidental, consequential or punitive. By reading and using this information, you accept this risk.