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Andy Riddle, CEO, manages the strategic direction of Influence Direct. He co-founded the company with Jeremy Crosslin to develop a new generation of direct marketing solutions using intelligent asset utilization. Andy is a direct marketing veteran spending the past 15 years working for some of the brightest organizations in the direct marketing industry. His expertise is now being applied to the development and delivery of Influence Direct Solutions.
Prior to co-founding Influence Direct, Andy was Vice-President of Sales and Marketing for Altair Data Resources, a leading direct marketing organization based in Franklin, Tennessee. Altair Data Resources concentrated on direct marketing data solutions for prospect, customer and database management solutions for multiple Fortune 500 organizations. During Andy’s tenure with Altair Data Resources, Altair won several business excellence awards including the 2005 and 2006 Music City Future 50, 2006 Nashville Business Journal Best in Business, and 2006 Tennessee Fast 50.
Before joining Altair Data Resources, Andy was Sr. National Sales Director with National Pen in San Diego, California. National Pen is a top 10 global manufacturer and distributor of promotional premium items serving multiple industries including automotive, banking, health care, insurance, mortgage, real estate, retail and B to B.
Andy spent additional time in executive leadership roles with a leading health care marketing organization, national print media organization and two of the nation’s largest call center solutions providers.
Andy holds a BS in Marketing from the University of Tennessee—Knoxville.