60Following that, Hornady joined a prominent sales agency where he delivered staggering results, including a 450% increase in sales to one major outdoor retailer and more than doubling revenue with another. These achievements showcased his rare ability to drive revenue growth, create impactful strategies, and deliver results in competitive and fast-paced environments—further cementing his reputation as a capable and effective business leader.
Returning to the family business in 2006, Jason Hornady came with a renewed vision and a wealth of industry experience. His influence was immediate, and he was named Vice President in just one year. Since then, he has launched over 700 new products, guiding the company through sustained double-digit growth over a decade. His leadership has fundamentally changed the company's trajectory while honoring its original mission of delivering dependable products to firearms enthusiasts.
Jason's efforts have expanded the brand's reach and deepened its engagement with a diverse range of users, from law enforcement to hunters to sport shooters. He has deliberately ensured that the company continues to resonate with longtime supporters while attracting a new generation of customers who value performance, precision, and innovation.
Hornady has also become influential in the broader firearms and shooting sports landscape. With a deep passion for Second Amendment rights, he has used his position to advocate for education, safety, and legislative support of hunters and outdoor athletes. His leadership in a national sportsman's foundation has helped shape key policies supporting firearm ownership and promoting responsible recreational shooting nationwide.
Jason Hornady's involvement as board chairman at a prominent advocacy organization has helped solidify his role as a national leader in the conversation around shooting sports and conservation. Through this platform, he has worked closely with lawmakers and industry partners to ensure that outdoor enthusiasts' values are respected and protected at every level of public policy.
Beyond advocacy, Jason has shown consistent dedication to environmental preservation and outdoor education. He has reinforced the connection between conservation and responsible firearm use through partnerships with organizations focused on sustainable practices. He continues to promote programs that educate the public about wildlife management and the role ethical hunting plays in maintaining ecological balance.
Hornady's dedication to excellence has earned him recognition throughout the firearms and business communities. He has received numerous accolades, including being named “Rep of the Year” by nine manufacturers. These honors reflect his ability to build meaningful partnerships and deliver sustained results, earning the respect of peers across the industry.
Jason Hornady was also inducted into the Nebraska Business Hall of Fame alongside his father in 2024, recognizing their shared contribution to the state's economic development and leadership in a vital industry. Jason was honored with a lifetime achievement award from a respected distribution organization, acknowledging his long-standing commitment to excellence and progress.
These honors coincided with the 75th anniversary of the family business—a milestone that underscored not only the company's legacy but also the vision and drive that Jason brought to it. Under his leadership, the industry has grown and reaffirmed its role as a pillar of integrity and innovation in the shooting sports world.
He remains closely connected to the shooting and hunting communities outside his professional life. A passionate marksman and outdoor enthusiast, Hornady actively participates in events and hunts, often joining others who share his love for the sport. He doesn't just lead the industry—he lives it, and that authenticity has made him a respected and relatable figure among firearms users nationwide.
Jason also finds joy in spending time with his family and giving back to the community. He supports numerous charitable organizations, including local law enforcement, public schools, children's advocacy programs, and conservation efforts. His philanthropy reflects a belief that strong communities and shared values are just as important as business success.
Always looking ahead, he remains focused on ensuring his company continues to innovate while preserving the traditions that have made it successful. Hornady understands that growth requires adaptability and forward-thinking strategies, especially in a rapidly evolving market. His ability to anticipate change while honoring his legacy makes him a uniquely effective leader.
Through his actions, Jason Hornady has left an indelible mark on his company and the wider shooting sports community. His story is about innovation, perseverance, and a deep respect for heritage. He exemplifies the balance between tradition and progress and continues leading with purpose, passion, and pride in a legacy that stretches beyond business.