Sales leaders promote cold calling as the most effective form of generating leads; however, consumer actions say the exact opposite. In order to generate leads now, social media must be a priority.
Just because an employer offers life insurance, you shouldn't consider it your sole source of protection. Ideally, you want to control as much of your life and health protection as possible.
Just because insurance is boring, doesn't mean your social media has to be. Creativity and honest value in customer interactions can create lifelong repeat customers.
Insurance agents are notorious for cold calling and celebrating a 1% success rate, not realizing that their cold calling has negatively impacted 99% of their marketplace for the success of their 1%.
Insurtech is quickly advancing to replace insurance sales professionals and the only way to fight it is to forget making "numbers" and focus on making relationships. Social Media is the best tool.