59Nathalie Kyriakou (nathaliekyriakou)
Joined 3 months ago from Montreal, Canada
Nathalie Kyriakou is a marketing and communications leader with over 20 years of experience turning ideas into results that create meaningful impact. She has worked in technology, finance, and consumer goods, always with a focus on making a difference in people’s lives. As Vice President of Marketing and Communications at Nolos, she leads efforts that protect families, simplify legal and financial services, and give more people access to the tools they need to feel secure. Beyond her professional work, she is involved in community projects that support families, promote education, and open the door to essential services.
Nathalie was born in Beirut and grew up in a trilingual household speaking English, French, and Arabic. This environment helped her develop the ability to connect with people from a variety of cultural backgrounds, a skill that has shaped her entire approach to marketing and communications.
She earned her Bachelor of Business Administration from HEC Montréal and began her career in 2004 as Marketing and Communications Manager at Groupe Deschênes. In that role, she gained experience in creating a brand’s voice, building its reputation, and ensuring marketing strategies supported business objectives.
In 2010, she joined Rogers Communications in Montreal as a Senior Marketing Specialist, contributing to acquisition and retention campaigns for consumer services. The role strengthened her skills in campaign execution, media planning, and creative storytelling. In 2013, she became Marketing and Digital Manager at Beiersdorf, the company behind Nivea. She worked on national advertising campaigns, public relations activities, and brand ambassador programs, using digital platforms to increase brand visibility and awareness in the Canadian market.
In 2015, Nathalie transitioned to financial services, becoming a Financial Mortgage Advisor at La Capitale, now Beneva. Over the next five years, she guided clients through important financial decisions with honesty and clarity. Her dedication to client care earned her recognition as one of the Top Financial Mortgage Performers for three consecutive years and one of the Top Mortgage Sales Performers for two straight years. Her focus went beyond meeting targets, prioritizing trust, clear communication, and long-term relationships.
In March 2022, Nathalie joined Nolos, a growing LegalTech and FinTech company in Montreal, as Vice President of Marketing and Communications. Nolos works to make legal and financial services more accessible, affordable, and easy to understand, especially for families in Quebec. She oversees brand strategy, positioning, and communications, ensuring the company’s voice reflects its mission and values. Her work includes campaigns for services such as digital wills, estate planning, and financial tools, initiatives aimed at educating and empowering people to protect their families, homes, and assets.
For Nathalie, giving back is central to her work. She believes in the importance of helping families understand the need for legal wills and financial planning. Her philosophy is built on trust, empathy, and clarity to make legal and economic topics simple and approachable. Being fluent in English, French, and Arabic allows her to connect with Quebec’s diverse communities and share Nolos’s message of accessibility, education, and empowerment with more people.
Her career has been marked by recognition. At La Capitale (now Beneva), she earned top performance awards in both financial mortgage sales and financial mortgage performance. She has contributed to national campaigns for well-known brands like Nivea and Rogers, combining creativity with measurable results. At Nolos, her leadership has helped shape a brand identity built on clarity, trust, and relevance, positioning the company as a leader in accessible legal and financial services for Quebec families.
Outside her professional life, Nathalie is active in her community and church, helping people access resources to protect their families and prepare for the future. She values kindness, connection, and the importance of family, and she aims to make a positive difference in the lives of those around her.
Her personal life is centered around her family, who inspire and motivate her. She enjoys traveling, swimming, sailing, and reading, especially books about leadership, branding, and personal growth. For Nathalie, life is about meaningful relationships, shared experiences, and appreciating both major achievements and small everyday moments with the people who matter most.