How to generate barcodes in Word 2013 and later using the hidden DISPLAYBARCODE Word feature. This works for one-off barcodes and/or with Mail Merge; data for the barcodes may come from your Mail Merge Data Source.
How to mail merge images and photos in Microsoft Word using the IncludePicture field. Detailed step-by-step instructions. Includes a discussion of IncludePicture limitations and workarounds.