Getting Your Jewellery Stall Ready For A Craft Fayre

In this day and age marketing is a key tool if you want to sucessfully make your craft stall stand out from the crowd. Lets start with the layout. The first thing to choose is what colour material you are going to have to lay over your stall. Colour is a very important selling point, for instance did you know that certain colours can draw customers in or repel them? Lets take the colour red for example, studies have shown that this is the most popular selling colour. When a product has the colour red in it it is more likely to sell than a product that has grey in it. This may be because it is vibrant and stands out in the crowd, also it is a favourite colour choice for people. I personally always use a red stall cloth when selling my jewellery at stalls, instead of a white one because i know that most people use white to give their stall a fresh clean look. Another important point to make is don't just go for a flat looking stall where you lay all your creations out flat, add some depth and dimension, by creating height using boxes and jellewery stands and displays. As well as having great handmade jewellery creations, your stall has to look visually stunning as well. This is the most important part of the selling process, you are selling an idea to the customers by giving them visual inspiration. Another tip is to make sure you have priced up all your jewellery pieces. It can be very frustrating to customers to pick up a piece of your jewellery that isn't priced or they can't see the price label properly. A lot of customers feel uncomfortable asking the price of items incase they feel a presure to buy the item. This is a photo of my own jewellery and craft stall i have created depth by using busts and jewellery stands, i have used a red cloth to draw in the attention of customers and made it look colourful and engaging. The use of mirrors reflects light and adds sparkle and shine to jewellery pieces you place near to them. Mirrors also are great for customers to be able to try pieces on and see what they look like. They also look visually good on stalls. I hope you can take some inspiration from this hub so you can create your own craft stall lay out. Good luck!