ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Green Movement and Design

Updated on July 31, 2019

The Green Movement and Design


The Green Movement has swept our nation and globe in a whirlwind of new ideas and old habits.   The green movement in this country is not something innovative; it was begun by Transcendentalists, in the 1860s, largely led by Henry David Thoreau: “Nature is full of genius, full of the divinity; so that not a snowflake escapes its fashioning hand.” It is from Thoreau’s love of nature that America finds its roots in environmentalism.  Although, it was not until the 1970’s that this country began a tree hugging crusade into advocating preservation of our environment.  The current Green Movement is full of history, and has reappeared in society in a status quo position today.  The Green Movement and its effect on design and art in all aspects can be traced to the inspiration of Art Nouveau and Psychedelic art periods, two short yet profound eras of our time.  One can surely see the social reactionary/rebellion and artistic similarities of these previous eras and notice the coinciding time periods of the environmental time line itself.  


                              It seems humans instinctively revert back to nature when technology bombards our individual lives.  The Green Movement may have roots in our history, but it exploded into our mass global society as soon as Al Gore uttered “Global Warming” and its effects in his movie, An Inconvenient Truth. Millions of Americans began to “go green” in an effort to reverse the effects of years of pollution and wasteful habits.  Consumers began to purchase things based on eco-friendly benefits rather than aesthetic qualities.  Designers and companies began to re-invent themselves and design began to go into a new and fresh direction.  Nature and green began to flood the artistic world, including the world of graphic design. 


Due to the Green Movement, artists began to implement nature into every field of art and design, from traditional art, architecture, furniture, graphic design, fashion and advertising…not unlike art nouveau did when the world reacted against the industrial revolution.  As quoted from an online article, “A Brief History of the Green Movement”: “But American citizens have taken it upon themselves join a global movement, to learn more despite the gridlock in Washington; to conserve, to drive the development of eco-friendly consumption, to buy hybrids or use mass transit, even to telecommute. More and more people now recycle, compost, “go organic”, grow gardens and understand the connection between saving money, improving health and helping the environment. More people are interested in technology and efficient living than ever before. And more and more people are becoming curious about the natural world in all its majesty and strangeness.”  It is a revolution to return to a simpler way of life, but as an aesthetically and consumer driven society we have found a way to have our cake and eat it too. 


Design fueled by the Green Movement uses organic and free flowing curvilinear lines and colors, shades and tones found in nature.  Most commonly greens, blues and browns are used in addition to a large number of trees, globes, leaves and abstract images of objects found in nature.  Recycling and conservation are the main themes of these images, but most of all the idea of worshipping nature and all of its magic is prevalent as well.  The inspiration of the Art Nouveau and its plant-like and natural forms can be seen, the psychedelic periods way of using art as a political message is also apparent.  Photography, collage, painting, graphic design and typography, and company logos all incorporate these principles into a visual icon of the Green Movement itself.


                         The calming tones of green and nature are the identifying feature of this new wave of design, but it is the political message behind it that has stirred a nation of Americans to demand it as the main artistic theme behind their purchases.  From reusable water bottles and shopping bags, to organic or hemp clothing, whimsical household eco-friendly objects and food packaging.  All carrying the unified reminder of a eco-conscious back to nature world.  Unlike the fleeting design periods of art nouveau and psychedelic rebellion art, mass media has latched onto the Green Movement with a fierce grip.  Americans that used to make fun of the “hippy weirdo” have thus becoming that in themselves, if only because everyone else is doing it.  Our nation is consumed with organic and sustainable living and everything it signifies.  It is a hope redeemed in our ever-increasingly technological computerized world full of cell phones, social networks and gadgets galore.  We have etched out a part of our world and past that we want to hang on to.  A simple and carefree world that wishes it could just leisurely picnic in a meadow full flowers and surrounded by trees, stopping only to skinny dip in the nearby water hole.  So no matter how many people we text or email, no matter how rushed and over stimulated our lives become, we can be surrounded by beautiful things, inspired by nature in the art and products designed by environmentalism.  While design may influence society most of the time, society has now dictated design. 

-Jemile Bata


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)