ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Market Art Online and Become a Favorite Artist

Updated on August 11, 2010

Everyone knows that if they want to market art (such as textile/ rug design patterns) online, they have to start with their website. However, everyone has a website these days so if you want to sell art it's important to also market that art in many other ways online. Some of these ways are designed specifically to bring people to your website, whereas other ways are designed to directly attract a buyer for your products. You should make use of as many online marketing tactics as possible if you want to market your art well online.

But let's get down to the basics. You want to learn how to sell art. First of all, before you market your art in any way online, you need to have a great website. Much of your online marketing is going to be about getting traffic to your website so you need to make sure that what the customers see when they get there is something that they'll want to buy. You should also make it easy for them to buy through the website using some form of online cart and ordering system. Additionally, you should make sure that your website is keyword-optimized for search engine friendliness so that search engines will pull it up when people look for items related to your art. (For a textiles company, this means including a lot of content with keywords like "textile", "textile design", "rug design", etc.)

Related to your website but to be used as a separate marketing tool is creating a blog. You should create a blog that you update daily with information related to your company. This blog sets the tone for your product but more importantly, it brings people back to the site on a regular basis. You want to know how to sell art; this is it. If they're at the site, they'll buy. If they come back often enough, you just might become a favorite artist of theirs. You can use the blog to boost your keywords. You'll also need to do online marketing for the blog. This is done through the use of social networking sites (such as Digg, StumbleUpon and It is also done by visiting blogs related to yours and leaving comments on them.

The next thing that you'll want to do to market your art online is to develop a link building campaign. The goal of this campaign is to get other high-ranking sites and blogs to add a link to your site. This can be done through making use of your existing contacts as well as through direct marketing to these sites. You can develop a short letter of introduction as to why this site should add your link and offer to add a reciprocal link on your site.

This leads to the next type of online marketing that you can do which is an email campaign. Gather together all of the contacts that you have and email them regularly with information about your company. This may be an announcement about the company (such as a first anniversary or new design), a promotional special, a link to a particularly good blog post or anything else that people you know might be interested in reading. Send these out on a regular basis (monthly is good, weekly may be good if you can come up with enough interesting content). Make sure your email signature has your website and blog url. Also make sure to remind your email contacts to pass along the information to their contacts if they like it. You may not even know that you're their favorite artist but they'll still spread the word.

You should also begin to make use of different classified advertisement sites to let people know that your work is out there. A great one is Craig's List. They have a community section for each city and within that is a link for artists. Artists check this out to see what's going on in the community. You can post regularly about new designs that you have, collaborative work you would consider, your own favorite artists list and anything else that might interest the artist community.

These are just a few of the ways that you can go about marketing your art online. The options are really only limited by the time that you have, the effort that you are willing to put in and your knowledge of Web 2.0. Do your research regularly into updated tips for online marketing and commit yourself to developing your online business. You should see your success grow! And that's how to sell art online.


Submit a Comment

  • profile image


    4 years ago

    I have nuthin anasgit giving hickies or gettin them it's just that i dnt lyk gettin them. I'd rather have ma dude constantly lick ma neck passionately and wildly rather than just suk it. Itz fun an all but i dnt like anyone in ma business so i keep it on the minimum + the 1st hickie i got that ma muther saw geesh i got my ass whopped by mother and punishment lol .by the way just becuz u get hickies doesn't mean that ur a slore (slut +whore) and it doesn't mean that u had sex 2 get them

  • profile image


    9 years ago

    Wonderful practical steps...looks like there is much to do to draw people to our website. Obviously one can't just build a beautiful site and expect visitors!

  • profile image


    9 years ago


  • singpec476 profile image


    10 years ago from Not Too Far Away

    Great hub Kathryn really interesting and informative I loved reading it.

  • perfumer profile image


    11 years ago from California

    Great info Kathryn.

    Thank you!


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)