The Top Three UX Design Trends of 2016
According to MarginMedia, 48% of users say that if they land on a business site with a poor mobile experience they take that as an indication of the business simply not caring. With the lighting fast improvement in technology online users have come to expect more out of their user experiences on the web, particularly on their mobile devices. For this reason, UX design must continue to raise the standard by developing innovative ways to create world class website experiences. The designs that focus on engaging users in an efficient and intuitive manner are winning on the internet right now. If you want to make a difference heading into 2017 try out some of these hot UX design trends.
Avg Daily Internet Usage (in Hours)
Mobile First Design
You can thank UX design pioneer Luke Wroblewski for outlining a mobile-first design process back in 2009 that has since become a profitable practice for UX designers. If you are unfamiliar with this concept essentially UX teams would create designs for mobile devices first instead of the traditional desktop being first. By hyper focusing on the mobile design first, they kept the concepts and user experience simple and could later translate it onto bigger screens. However, don’t be fooled by the simple design concept, executing a mobile first design has changed the entire process for many professionals.
Still apprehensive to give mobile first a try? Check out these mobile device statistics:
According to CMOcouncil mobile apps have been downloaded a whopping 10.9 billion times
True Conversion estimates that over 1.2 billion users have mobile devices to access the web every day
Most interesting of all, in the U.S. over 25% of web visitors are only using mobile (source: SmartInsights)
If you aren’t sure how to get this implemented hire an expert web design team, it’s worth it. There are many different options out there including Yellow Pages Digital that would be happy to provide this expert service to you.
Clean and Flat Theme
This has been a very popular design theme in the last year or so for top UX designers and customers are loving it! The designs are “flat” referring to the simple, clean, and modern look to the site. The greatest benefit to these simple designs is they are very user-friendly and respond very well to multiple screen sizes including mobile. Although these designs are flat and considered minimalistic they can also handle more complexity, says UXmag . The designs are meant to be sharp and provide clarity by getting rid of 3D effects, not to mention most of these flat designs are very elegant. Apps have started to jump on board with this design theme as well indicating that this trend could be here to stay for the extended future.
A study conducted by the University of Colorado, Harvard, and the University of Maryland had some interesting findings as well. They found mathematical correlations between visually appealing websites having more engagement that complex websites!
How annoying are online ads to you?
Removing 3rd Party Ads
Have you ever visited a website or blog and were repeatedly bombarded with ads and pop-ups to the point where you left out of frustration? You aren’t alone, according to inbound marketing software pioneer Hubspot; 84% of website users have left a site after being served ads that were either irrelevant to them or just plain intrusive. To be clear, not all ads are bad for your website, the keywords here are irrelevant and intrusive. Only allow ads that are relevant to your core audience. For example, if you have a marketing blog it would be appropriate to allow marketing automation software ads to be present. The more picky you are with the ads allowed on your sites the more visitors you are likely to keep. Keep in mind not every user will like the design and flow of your site and that is okay. However, many companies have adopted the method of studying their user data and tracking their behaviors. Doing so can increase the performance of important website KPIs such as clicking on buttons like add to cart, a very important metric to online retailers.
If you're looking for more ways to improve your web site UX and increase conversion watch this video to see some more excellent ways that didn't quite make the top 3, but it was close. Seriously, if you don't implement any of these I will be offended, and so will your visitors.