ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Video Production For Everyone, Part One

Updated on March 26, 2014


This hub is intended to teach you the basics of how to produce great videos. We will look at pre-production, production and post-production.

It is amazing what you can do with today's equipment. You do not have to have professional gear to produce a quality production.

Let us now dive into "Video Production For Everyone" (Not just Dummies).


Pre-production is very important, and includes two areas. Script Outline and Location Scouting.

Script Outline: This does not mean you need a full complicated script with storyboards. Just have an idea of what you want to shoot, your finished product, and your target audience.

These are important because it will determine how you will shoot.

First of all, your gear should be designed towards the highest common denominator. For example, you should be able to create a video for that person who has a huge-screen with surround sound, ect. Remember, you can always down-convert. If your target audince is people with "old" square-screen TVs, you will need to note that so you can shoot "4-3 Safe". Don't shoot with 16-9 framing, if most of the people you are shooting for have TVs that will not be able to reproduce it.

Location Scouting: If possible, check out the venue ahead of time. Find out where you can set-up. How about what kind of lighting there will be? The lights that are there now, may not be there when you shoot. How about ambient noise? Check for fans and other things that may affect your audio pickup. Another thing is, find out if AC power is available. If you can plug in your camera, it means you don't have to worry about running out of batteries. If you are shooting outdoors, check if there is shelter, and check the weather for that day.


One of the first things to remember when shooting video is proper framing. This is covered in more detail in my Photography Hubs. The difference with video is there are two types of framing. If you have a camera capable of shooting "widescreen", that is a 16:9 aspect ratio, you may want to consider that some of the people watching your video may not have the resources to watch a video framed for 16:9.

If your video is aimed at people with "older" TVs, you may want to shoot in what is called "4-3 Safe". This means that nothing important should be outside of the framing of a 4:3 television. Otherwise, they will not see it. However, if your video is going to only be on YouTube, for example, you can frame for 16:9, because the YouTube player is 16:9 compatible.

Other important things to remember, shoot enough and shoot to edit.

Remember to shoot enough to use. Think about the finished product while you are shooting, and how you are going to edit. Try to shoot in order. Although that is not always possible, it is a good idea to do it whenever you can.

Make sure to shoot enough. With the cost of memory now, don't worry about shooting too much. A general rule is to get three times more than you think you will need. Also, don't just turn on the camera and let it go. You will end up with an hour-long file, and you will find it very difficult to find what you want when you edit. Shoot small scenes, and don't forget to allow about two seconds of editing buffer on both ends of each scene.

Again, always shoot to the highest common denominator. If you have a high-definition camera, shoot in high-def. As I mentioned before, you can always take a high-def video and down-convert to standard-def, but you can't really do it the other way. Well, you can, but it won't be true high-def.

Another suggestion, try not to shoot static items. This is video, and people want to see things moving. If you need an establishing shot or a filler, like a sign or a building, try to get some movement in it. Such as, a tree blowing, or something. Again, make sure you get enough. What if you only shoot 10 seconds, and then decide you want to use the shot for credits? You now don't have enough. I always shoot at least 30 seconds, then I have enough for what ever I decide to do during post-production.

You may also want to get B-Roll, more commonly known as "filler". This is a bit more advanced, and will be covered later. I will also cover how I organize my video files, so all of these will be easy to find.

Editing Software

Showing different layers of video and audio. Note that there are two text layers on this frame.
Showing different layers of video and audio. Note that there are two text layers on this frame.

Post - Production

Post-production is one of the most difficult parts of the whole production process. This is why you should try to make editing easier while shooting, as discussed in the previous section.

Different people prefer different editing software. I like to use one that is similar to Avid. Avid is what most professionals use. This editing system is based on layers as opposed to storyboards. Storyboards are common with beginners because they are easier to work with, but don't provide as much flexibility. Layers are more complicated, but allow you to do more.

The example in the photo is of a frame of video being edited using the layers system. Note the layers at the bottom of the frame.

There are several layers for video and for audio. The idea is to stack video and audio on top of each other. This allows for greater creativity than just straight cuts-only editing, as with the storyboards.

For example, you can have two different sets of graphics, also called "keys", in the frame at one time. As shown in the example above, there are name keys for both of the athletes, as well as a "bug". The "bug is also called a "watermark", and is used to identify the creator/owner of the video. Especially important with videos you are sharing on the Internet. It discourages unauthorized usage.

Name keys and title keys make your production look more professional.

There are also several layers for audio. This allows you to lay music and effects tracks along with the native audio. Remember when adding music, to use only music you have permission to use. There are a few sites where you can get Creative Commons music to use in your videos for a small or no fee with conditions.

Here is a site where I get most of my music. There is an excellent selection of all different types of music of different lengths:


That is all for now. Hopefully, this will give you a basic idea of video production. I will cover some more advanced items in the next entry.

See the finished product of this video here:


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)