ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Create your brand without a logo

Updated on June 10, 2015
Source

Create a visual corporate identity

It may be that you're a small business or perhaps your company is brand new. You need a brand. You need stationery. You need it fast.

Ideally, you need a brochure to demonstrate the goods you sell or the products you make. But money is tight. You can't afford a professional designer to work for you.

The best of both worlds

So there's a simple answer. Professional logos are expensive but you can create a corporate identity yourself, easily. Brochures are also expensive, especially as they are normally in full color. So we need a solution that you can create yourself, that supplies you with business collateral and visually shows your products.

Step-by-step to your brand

All you'll need is a drawing program on your computer (a free online service works just fine) and for this example, three photographs of your products. (The ones here are from Wikimedia).

Source

Instructions:

1. Assemble your photographs. For this demo, I have imagined a company that sells mid century modern furniture. (A particular love of mine).

Choose photographs that are similar in color and size but show distinctly different products. See the examples on the right.

Source

2. Resize the images.In your drawing program, crop and resize the images so that they are alike.You don't have to be totally obsessive and spend ages doing this.

Although it's always good to be 100% accurate, a few millimetres here and there aren't worth spending time on.

Source

3. Now,let's build the business card. Create a new file to the correct size (different countries have different standard sizes - see the chart below) and divide the area into four with grid guides.

Divide the left column in half. Now, resize your first photograph and place it as shown in the image. Create three squares. Color one white.

Using the eyedropper tool, color the remaining two in the most prominent colors from the photograph.

This give you your colour swatches for the text.

Source

4. Move the white square to underneath the photograph and make it the same width. Add your copy.

Increase the font size of the company name and it's description until they fill the width of the rectangle. This variation adds visual interest.

Align the copy to the right. Color the copy in one of the colors in the other squares, in this case the grey. Add just a touch of the other color, the red in this instance, to add visual interest.

Here, I've used it for the ampersand but you could use it for the company name - it adds a pop of color that draws the eye.

Because you have selected the colours from the photograph, the coordination and match is perfect.

Source

5. Create a new file for the envelope. You can copy and paste the photograph and the text from the business card and resize as necessary. Switch out the photograph for one of the others.

This looks so very stylish when it arrives in the mail and instantly tells the recipient about your products.

Source

6. Open yet another new file to create your letterhead.

Again, sizes differ depending on what country you're in but for the sake of cost, use standard sizes. Once again, you can copy and paste from the previous file and switch the photograph.

You'll notice that I've flipped it for the sake of consistency - all three chairs are facing the same way.

Little details like that make all the difference.

Your letterhead looks stylish and represents your business well.

7. Now you have a letterhead, an envelope, a business card and, because of the images, a mini brochure. (See the image below).

When you enclose your card along with your letter, the recipient sees three different examples of the products you sell.

Source

Recommended

Graphic design can become an obsession - the more you design, the more you want to know. Try the book below to learn more.

It also makes a wonderful gift for a design student or working professional. It's a wonderful reference tool and inspirational guide.

Business cards - sizes in different countries

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)