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Tips to Sell Crafts Online

Updated on February 18, 2022
linfcor profile image

Professional scrapbook artist, paper crafter, and author, I have taught people how to make family memories into legacies for 20 years.

What Does It Take To Sell Crafts Online

Being a successful professional crafter takes some creativity, talent and lots of work. But, you can also make a profit and be successful if you take the time to learn the tricks of the trade. These sources will help you make the most of your time and efforts

The first thing that you will need to consider is that you will need a really good camera to take pictures of your items to their best advantage. You will need to understand how to take good pictures and to display your items for your photographs.

The next thing to consider is your time balance. Before you can consider selling online , you have to have an inventory to sell. So you need to make a business plan deciding what and how much you are going to have available to sell. Are you going to sell seasonal items or items that you can sell throughout the year? How much time you have available to keep up your inventory will determine how successful you will be on an online store.

Understanding pricing is important too. If you price your item too high, you may not sell your inventory. Price too low and you simply won't make any money at all. Before you start your online store , look at other similar items and see what the market is pricing these items at

How Do You Decide What Selling Platform Is Right For Your Crafts?

Naturally, making a decision where to sell your crafts is a huge decision. There are a few things to consider as you are comparing and deciding which one is right for you.

Here are a few things to help you get through the decision process:

  1. Does the site fit into the market where you are looking to sell? Look at the selling sites, especially in the area where your products would fall. Is the site user friendly? Is the site popular?
  2. Do they actually sell products or are they just sitting there occupying space? Look at the sellers in your niche and see what their sales are doing. What kind of marketing and promotion do they do?
  3. What is the platforms terms and conditions? Be sure that you are comfortable with these terms before you join. Things like refunds, shipping and how you can quit the platform if necessary are all important
  4. What are the fees ? Can you meet the obligations of these fees on a regular basis? Are the fees fair? Are there yearly fees or monthly?
  5. Who handles the stock and shipping? Be sure that you are prepared to handle those obligations if it is on your end
  6. When and how do you get paid? You need to understand how the flow of money will affect your daily business activities

Where Can You Sell Your Crafts?

  • Aftcra (US handmade only)-Charges 7% at sale. Listing items for 6 months. Free site set up
  • Amazon Handmade- By invitation only. You must apply Fees are easy to calculate once your application is accepted. No set up fee, no monthly fee, 15% transaction fee at sale.
  • Artfire-$20 monthly is the most popular choice, but there are other choices. No set up fees, no listing fee. 4.5% transaction fee at sale.
  • Artful Home-Set-up fee $300. No monthly fee or listing fees. 50% sales transaction. This listing is for home decor and apparel.
  • Big Cartel-gives you the tools to manage your own online store. It is a website builder created with artists and handmade business owners in mind. $9.99 per month, depending on how many listings you have. No other fees.
  • Bonanza- is a boutique selling site that claims to offer a real “Artisan Experience.” You’ll find everything from children’s clothing and crafts to musical instruments and toys One click set up. 3.5% transaction fee. No other charges.
  • Craft Is Art- gives you the tools to sell your crafts online. You create your own store and have the ability to accept credit cards. No set up fee. There is a $0.15 (Your first 100 listings are free.). There is also a 5.5% transaction fee. There is no monthly fee, but if you want to go premium there are additional fees.
  • E Crater-No fees accept a 2.9% transaction fee.
  • ETSY-Potential of reaching 30 million global buyers. 20 cents per item per month or until it sells. 3.5 % at time of sale. No membership fees. You can set up a storefront with lots of features. PayPal is general form of payment. You receive a monthly invoice. Must pay by credit card.
  • Facebook-You get free 14-day trial. You can purchase a $14/month basic or a better $29/month package. PayPal account needed. Other credit card charges apply. Uses PayPal.
  • Folksy-This is a listing for the United Kingdom. No monthly fees or set up fees are involved. The listing fee is £0.15. Transaction fee is 15%
  • GLC Craft Mall-Lets you sell anything handmade. You are solely responsible for your store and GLC Craft Mall does not get involved with sales, shipping, returns, or refunds. No set up or listing fee. $4.50 (More, if you have more than 300 listings.). Transaction fee is 5%.
  • Handmade Artists -$5/month ($50 per year) is a site created by crafters for crafters. It lets you create an online shop and then all your products are automatically added to the Google shopping tab.
  • Handmade Catalog-has different membership tiers. When you go up to the Standard or Professional tiers, you get to list items on the main page of the site, which brings you more traffic. 4.95 (There are membership tiers.). Transaction fee is 15%. No set up fee is involved.
  • Hyena Cart-Promotes eco-friendly and child friendly products. Cost Of $5 / per month-but you can omit payment for a month if you have nothing to sell or take time off. Normally charges $10 set up fee.
  • I Craft Gifts- only allows you to sell original, handmade products, and they’re pretty picky about it$25 dollar set up fee-$5/month level (1-50 items), $10/month (1-100 items), $15/month (unlimited items. Collect all money via PayPal
  • Luulla-is mostly dedicated to clothing and jewelry, but you’ll find some amazing handmade items on the site. There is no monthly fee, but you can purchase additional features. $0.20 (First 100 listings free.) for listing fees. No set up fee. There is a transaction fee of 5%
  • Meyla Marketplace-lets you open a store to sell your crafts that is integrated with PayPal and social media. No monthly fees, listing fees or set up fees. There is a 2.75% transaction fee.
  • Misi- is a UK-based marketplace where you can sell clothing, jewelry, toys, and anything handmade. No monthly or set up fees. The listing fee is £0.20 and the transaction fee is 3%
  • Shop Handmade-Not as much traffic as other sites. Free to use-great place for those just starting out. No billing-runs on contributions. Uses PayPal for transactions and payments
  • Shopify-Has templates to set up your store. They have a lot or resources to help you get started from the first step to making your sales. There is a free 14 day trial and then you select the plan that is right for your store.
  • ToSouk-is a completely free social marketplace to sell your crafts online in the UK. There are categories for clothing, paper goods, crochet, candles, ceramics, toys, and more. No fees at all.
  • Unisquare- is an online auction site similar to eBay, but there are no fees of any kind. You can open your own store and list unlimited items for free with built-in statistics and online payment services. However, Unisquare sells a lot more than handmade crafts.
  • Zibbit - You can list for free, but listings of subscribed sellers will be featured ahead of free listings. $4/month ($5 if paid monthly)-50 items, $8/month ($10 billed monthly)-unlimited items, $16 ($20 monthly)-unlimited items plus special features


I have not personally tried all these websites to sell crafts, so I do not endorse one over another. This list is meant to be a directory of alternatives to Etsy. Also, the prices were last updated in October 2019 and I cannot be held responsible for any changes. Please check the current fee structure of the seller website you choose before signing up.

Checklist For Selling Crafts Online

Before you launch your product or products online there are a few things to consider. After all, if you want to be successful, you have to take it step by step.

I suggest that you test the water by starting with one single item and move forward. If your item is a success, you will need to decide if you have enough supply to keep up with your orders.

Move slowly unless you have a large amount of money to invest in a regular online store and the inventory it will need.

  1. Decide on a name for your store and /or company. Branding is important. Look for domain names that might be available so that you can carry your name through on a blog or a Facebook page.
  2. Have a separate checking account for your craft business-online or otherwise. You don't have to have a business account, but you should open a checking account separate from your household accounts. It makes it easier to keep track of your profits and expenditures
  3. Have a Paypal account- Lots of online store platforms use Paypal. It's free to use, but there are very small fees when moving money around
  4. Look into and decide what tax status you will be using for your online business. It might not matter at first if you are just selling one item here or there, but if you have an online store , you will need to decide the tax laws in your state or country and how they will apply to you
  5. Have a system to keep your receipts for any costs and sales that you make. It can be a simple profit and loss sheets or an excel spreadsheet, but keep your records right from day one. It makes filing taxes easier
  6. Decide how you are going to package your craft items. You will want repeat sales, so make a plan as to how your goods will be packaged to your customers. You can male your own labels, info sheets and business cards, especially at the beginning.
  7. Decide if your sales will be in the US or will you sell outside of the US. On several sights you may have to be able to calculate the shipping rates for outside of the US or your country of origin.

Anyone cam sell on ETSY online, but being successful means putting yourself ahead of the pack ! You can do just that, if you follow the steps to improving the your profit

Where Do You Sell Crafts Online?

See results

The Financial End Of Selling Online

So, the one question that you have to ask yourself, is how much you are willing to put into selling your crafts online. Because there are always fees and budgets to be listed on most platforms (the place where you are selling your products) The bigger the platform, the higher the fee, but the more likelihood that you are going to make sales.

Some platforms charge a monthly fee to list your products and often they offer you your own free store where you have all your goods. Others charge you on the sale, and some charge you on both ends. So, it is important to understand the fees and charges associated to each sale, Fees can run from $15 per month and up depending on the features that you want for your listings and stores. It's important to understand that unless you have a good inventory, a storefront is going to be costly.

Have you sold online? We's love to hear from you !

Share your comments, ideas, thoughts and experiences

© 2013 Linda F Correa


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