ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Working with Text: Ampersands

Updated on June 8, 2015
Source

Just because a font has an ampersand, you don't have to use it

I admit that I love them - ampersands, that is. And it's wonderful to see the huge variety that font designers have created for us. Some are simply beautiful.

When you're creating decorative text, there's no need to use the ampersand supplied with the font. Look around and see what other beauties you have on your computer.

To demonstrate this, the examples you'll see contain a lovely, basic sans serif text but you'll be able to see how the the two words come to life by the use of different ampersands from various fonts.

By using these lovely ampersands, you can really bring text alive, especially for graphical uses.

These are in alphabetical order.

Materials:

  • None

Source

Instructions:

1. Caslon Bold.

I love this ampersand with its curves and flourishes.Here you can clearly see that the symbol has its roots in Latin. The ampersand grew from the letters 'e' and 't'; 'et' being the Latin word for 'and'.It's a beautiful design object.

Source

2. Courier New.

Look at the difference between this and the previous example.This is light and delicate and, like the font itself, has an old-fashioned 'typewriter' look and feel but at the same time, it's a modern style.

Source

3. Garamond Italic.

This is probably the finest - the king of all ampersands. In the regular font the ampersand, although beautiful, doesn't have the same flair as the italic version.Choose Garamond Italic when you want a flourish.

Source

4. Impact.

What a lovely businesslike version this is.You can tell that this symbol won't take any nonsense - it's down to earth, forthright and functional.This makes a bold statement. I always think that Impact has a distinct 1960s look.

Source

5. Lithos.

Yet another very different example. It's light and airy with clean, swooping lines.Enlarge the image to see how the two arcs join and intersect to create this lovely symbol. The origins ('et') are barely noticeable here but it has a wonderful, modern elegance.

Source

6. Trajan.

Although this is similar in form to the Lithos example above, look how very different it is.This is so classically elegant. If you think you can imagine it carved on ancient Roman monuments, you're right.That's what the font was based on.

Source

7. Trebuchet.

Isn't this just fabulous? It is very clearly the letters 'e' and 't' and the designer of this font chose to celebrate that rather than hide it.In the same way that the Impact font provides a down to earth ampersand, so does Trebuchet but with a more classical style.

Source

8. Fun with ampersands.The selection I have chosen on this page are, some would say, just simple symbols. But I see them as design objects in their own right.Just for fun, I experimented with various treatments, as you can see here.

We see thousands of words every day.And yet it's easy to forget that each letter, each digit, each symbol and punctuation mark has been individually designed.There are several great books on the subject and I'd particularly recommend the one below.

Remember that on your computer you have more gorgeous symbols than you might imagine. They are often hidden in a character map or a glyphs panel.

They can make all the difference to your graphics and documents. For example,if I am designing using Garamond regular, I invariably use the italic ampersand because it's infinitely more beautiful.

Typography is an important part of my job as a designer. When you've been designing for as long as I have (and that's such a long time) fonts and individual letters are as familiar to me as my own face.

Example: You know how similar Georgia and Times New Roman cab be? I remember once looking at a proof of a poster designed in our studio and pointing out that one capital T in the copy was Times when the rest was Georgia. I was scoffed at (of course) but when the designer checked the original files, it was discovered that I was correct.

Every font, every letter, number or symbol, has its own nuances.

How the ampersand developed over the years

The ampersand was originally formed from two letters of the alphabet, 'e' and 't'. This is simply because the Latin words for 'and' is 'et'.

You can see below how it developed over the years into the symbol we know today.

The development of the ampersand
The development of the ampersand | Source

© 2014 Jackie Jackson

Guestbook

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)